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However, before TK Group could catch its breath, something happened that made TK Group even more troubled.
The news that TK Group was suspected of exaggerating its promotional activities, using false propaganda, advertising irregularities and other promotional methods that violated regulations and achieved high performance growth through advertising bombardment was widely reported by the media.
The company has been warned, had its sales suspended, or had its approval revoked in many regions due to infringement of consumers' portrait rights, exaggeration of efficacy, and lack of approval, and its dealers have also violated regulations many times.
As a result, TK Group’s products were widely removed from shelves and stopped selling.
This has also caused heated controversy within the industry and among the public.
The Z Country Health Brand Association stated regarding the "Health Food Supervision and Administration Regulations" that as the health brand industry becomes more and more popular, relevant departments will also increase supervision in this regard to put an end to false advertising, exaggerated propaganda, illegal promotion and other marketing methods that violate regulations, and safeguard the rights and interests of consumers.
Therefore, the advertising-driven promotion approach is no longer suitable for the health care brand market in Country Z.
This undoubtedly dealt a heavy blow to the TK Group.
TK Group's sales have been mired in a storm of fines, warnings, orders to stop sales, and revocation of advertising approvals.
They eventually suffered heavy backlash from the massive publicity and promotion.
Sales volume continued to fall at a crazy rate. The sales myth once created in Country Z fell from the altar in an instant and was mired in scandals concerning the company's reputation and product image.
Gu Junlin couldn't help but exclaimed: "I didn't expect that defeating TK Group would be so easy. It's a pity that we were worried about you and sweated a lot."
Wen Xinya's move is to retreat in order to advance.
While avoiding the TK Group's edge, it has actually been secretly watching TK Group's every move.
TK Group’s advertising campaign is so overwhelming and aggressive that it is bound to involve some violations of regulations, but the public is unaware of this and the government has no way of investigating.
But once it becomes known, it will be a scandal.
Wen Xinya said calmly, "In fact, in Country Z, bombardment-style promotions are the norm, such as "No gifts this year," "Eat one thing to replenish five," "Don't be too thin!" and so on. This kind of promotional method has also created terrible sales myths. And these companies are warned and fined every year for exaggerated propaganda, false promotion, and advertising violations, but they still stand firm."
In Country Z, people's perception of a product or a brand is based on the popularity of its advertisements and the intensity of its publicity. People subconsciously believe that if the advertising is big, widespread and good, the product will definitely be famous and of good quality.
Therefore, in recent years, bombardment advertising has almost become a powerful tool for corporate marketing.
This method can indeed occupy the market in a short period of time.
However, not everyone is able to master it, because if you cannot quickly occupy the market while using your products to capture the hearts of consumers, you will soon fall from the altar.
TK Group is a prime example.
Ling Qingxuan gave Wen Xinya a thumbs up. She was in awe of Wen Xinya's scheming and tactics. "TK Group is not like those companies in Country Z. Their products have been controversial since they were launched. The huge publicity and promotion can indeed allow them to quickly occupy the market in a short period of time. However, as outsiders, they forgot that they must first gain a foothold in Country Z."
If you cannot gain a foothold, you will not be able to maintain a stable market share.
It is easy to be pulled down from the altar.
It's really amazing that Wen Xinya could come up with such a method of killing someone with a borrowed knife.
It’s really brilliant.
Wen Xinya nodded: "The moment TK Group launched its traditional Chinese medicine health care products, it was doomed to fail."
They can’t create a traditional Chinese medicine health care brand just because they want to.
Lanxin Company has been operating in the market for five or six years before it has completely established its foothold in the market and made its products popular. Why does TK Group think that it can quickly occupy the market by taking advantage of the influence of Lanxin Company's traditional Chinese medicine health care brand in the market
It's just a pipe dream.
Zhou Tianyu sighed, "The TK Group is as strong as a tiger, but you have played it in your hands. They have no power to resist. Tell me the truth, do you have any tricks up your sleeve?"
Violations in publicity and promotion did indeed land TK Group in jail and caused it to fall from the altar of sales, but this does not mean that TK Group has failed.
According to Wen Xinya's temperament, the worst storm is yet to come.
Wen Xinya smiled and said, "You will know in two days."
She kept it a secret.
Previously, she had boasted in the Health Brand Guild that she could defeat TK Group in just seven days.
Now five days have passed.
There are still two days left.
Xu Tongxuan hugged Wen Xinya's neck and said, "What's wrong with your brain? You're so smart that it's outrageous. It makes us, your friends, feel so stressed. I finally understand why everyone says that people who are too smart have no friends."
She couldn't help but think of what her grandfather had said today when he was reading the newspaper report: Lanxin Company's victory was certain, and TK Group's glory as a world-renowned enterprise had come to an end, and it would completely fall into the dust in the international competition arena.
With the power of one person and a small company, they were able to maneuver and defeat a huge behemoth. It is true that the new generation pushes the old generation forward!
Grandpa has never praised many people in his life.
Wen Xinya is not one of them.
Wen Xinya was speechless for a moment.
Ye Feiyu said: "It is said that people who are not alike will not marry into the same family. Xinya and Si Jiu are simply a perfect match. Si Jiu...tsk tsk tsk tsk..."
She even suspected that Xinya's sophisticated and scheming tactics were actually taught to her by Si Jiu.
I have to say that classmate Ye Feiyu has revealed the truth.
Wen Xinya said quickly: "Hey, I'm telling you guys to take it easy, don't blame him for everything, he didn't provoke you."
Based on past experience, every time they mentioned Si Jiu, they would have nothing good to say, and would make all kinds of jokes without any bottom line, which was really a headache.
Han Mofeng smiled and stared at Wen Xinya's slightly open collar. A faint red mark was imprinted on her collarbone. He reached out and pulled his collar, and said with a joking smile: "Remember to wipe your mouth if you cheat!"
Everyone understood what he meant instantly, looked at Wen Xinya's collar, and couldn't help but smile ambiguously.
Wen Xinya's cheeks flushed red, and she discovered the kiss mark on her collarbone. She quickly pulled up her collar and said confidently, "Who ate it secretly? It was clearly eaten openly."
Si Yiyan is her fiancé, why would she cheat on him? "
"oh-"
The noises from everyone were full of ridicule.
Wen Xinya then realized that her words were too bold and her cheeks turned red.
[May 15th is coming soon. I hope to continue to hit the 515 red envelope list. On May 15th, the red envelope rain can give back to readers and promote the work. It's also love, I will definitely update it well! ]