From the exposure of Gu Yihan's drug abuse incident to the complete collapse of the Wen Group's clothing market and the Li Group's encroachment on the luxury brand market in Country Z, the media's current news focuses on the shopping mall competition between Wen and Li.
As the shadow of Gu Yihan's drug abuse gradually receded over Wen's Group, the situation of Wen's Group also eased. Although the stock continued to fall, the downward trend had been suspended and the situation was still very serious.
Its jewelry, skin care products, shoes and bags and other operations have also returned to normal.
Especially the jewelry area, because Wenxinya, a world-famous design master, was at the helm, it suffered the least impact. Wen's Group struck while the iron was hot and launched a series of works designed by Wenxinya, which instantly aroused a strong response from the market and won the Wen's Group. A beautiful turnaround.
However, the Li Group, which intended to use Shen Shenwen and Jacqueline Madin to take advantage of the Wen Group's jewelry market, was frustrated. Fans even included Jacqueline Madin in the Milan Expo International Jewelry Design Competition. The matter of slandering the judges was revealed, and the Li Group was sprayed with blood.
However, it is obvious that the Li Group does not intend to give Wen any chance to breathe.
After Gu Yihan was caught taking drugs and several shopping malls stopped cooperating with Wen's Group, Wen's was once again exposed to using fake fabrics to deceive consumers.
"After Gu Yihan's drug abuse was exposed, all Wen's flagship clothing stores have made significant price cuts. I bought this dress from the Wen's Group flagship store. Who knew that I wore it once and sent it to dry cleaning? It faded after being dry-cleaned in the store and is completely unwearable. If I had known better, I wouldn’t have taken advantage of it.”
"This piece of fur originally cost hundreds of thousands, but now you can buy it for more than half the price. I was greedy for cheap, so I bought one. I attended a banquet yesterday, and a best friend discovered that the fur was actually losing hair, which was harmful to my skin. I made a big fool of myself in public.”
"I have always been a loyal fan of Wen's Group's clothing. I will buy new styles every season, but this time I am so disappointed. I have only worn this woolen coat twice after buying it. The fabric is It’s just pilling, the quality is so inferior…”
…
The media network is overwhelmed by the endless stream of fake news about the Wen Group.
Mr. Wen was talking on the phone. Another shopping mall decided to terminate its cooperation with the clothing stores owned by the Wen Group, which made him feel as sad as a tree falling and a hozen scattered.
Mr. Wen knew very well that these people couldn't help but be tempted by the Li Group's emphasis on profits, but they couldn't wipe out the face they had cooperated with for many years. It was already the end of their benevolence to delay for so long before adding insult to injury.
"Dong dong dong -" there was a knock on the door.
"come in!"
Mr. Wen took his usual medicine from the drawer and swallowed it with the warm water in front of him. Now that the Wen Group was in a serious situation, he could not fall down and leave such a big mess in the hands of his granddaughter.
Sun Yichen slowly walked into the office. Looking at the old man whose hair had turned gray in less than half a month, he was speechless for a while.
"Just tell me what you have to say! I am an old man who has never seen any big storms in my life." Mr. Wen leaned his somewhat stooped body into the back of the chair.
He had long expected that the Li Group would press hard on the Wen Group until it destroyed the Wen Group and swallowed up the entire Wen Group. He was also mentally prepared, and there was nothing he could not bear.
Sun Yichen then said: "I have already investigated and found that the batch of fabrics imported by Wen's Group did have quality problems. The feedback from the market is not false. The accusations made by consumers against us are completely true."
Wen's Group has never had any fabric quality problems for so many years. This survey result shocked him to the extreme.
After hearing this, Mr. Wen couldn't help but became furious: "What has Wen's fortune relied on so far? It's quality! It's reputation! I have always emphasized quality requirements, so Wen's quality inspection has always been very strict, and there has never been a quality problem. ”
Mr. Wen never thought that the quality he was most proud of after insisting on it for half his life would actually have problems. He couldn't believe his ears.
Sun Yichen didn't dare to speak.
"Without quality, the credibility of Wen's Group's operations over the years will be destroyed. By then, Wen's Group will really be finished. This matter must be thoroughly investigated. All relevant personnel will be dismissed if the circumstances are minor, and if the circumstances are serious, Send me to jail."
An extremely secretive idea vaguely emerged in Mr. Wen's heart.
Lu Bingxin left Wen's place, went to Ruyifang, and then came forward to accuse Gu Yihan. This incident was not a coincidence.
Wen's Group has not had any quality problems for so many years, but it happened at this time. He would not believe it if there was nothing fishy about it.
Sun Yichen was silent for a moment and said: "I have already investigated. This batch of fabrics was imported when Wen Haowen was the president. It was signed and approved by the former president Wen. Previously, the relevant departments reported that this batch of fabrics may have quality problems, but later Being suppressed by President Wen, the people below did not know that there was something wrong with this batch of fabrics, so..."
Mr. Wen's face darkened: "It turns out it was that evildoer who caused the disaster."
He was angry with Wen Haowen in his heart and regretted that he had handed the Wen Group into his hands and allowed him to torment the Wen Group with holes, which was why it was so easily broken by the Li Group.
At the same time, a question also emerged in his mind. This batch of fabrics had been imported almost two years ago, so why did Wen's Group have quality problems at this time when there were no quality problems before
At this time, he became more and more determined in the obscure thoughts in his heart.
Sun Yichen said: "Now, those consumers who have quality problems have been making trouble in Wen's Group's flagship stores and demanding returns. We..."
Mr. Wen interrupted him and said, "Go ahead. Wen's Group will give an unconditional full refund to all the clothes that have quality problems. Wen's Group will also give you a discount card for a jewelry store. You can enjoy a 15% discount at all jewelry stores under Wen's Group." ”
This time, Mr. Wen also spent a lot of money. The clothing market has completely collapsed. He must at least preserve the jewelry brand market.
Jewelry has always been a luxury brand, and the 95% discount is usually capped. The 15% discount fully reflects Wen's Group's apology to consumers.
Then, Mr. Wen continued to give instructions: "In addition, all problematic clothing currently on sale will be recalled and prohibited from being sold on the market."
Sun Yichen's expression became solemn: "According to statistics, there are more than 500,000 pieces of clothing in question. If there is a full recall, the losses to Wen's Group will be immeasurable."
A full refund and a full call for problematic clothing will cause huge financial problems for the Wen Group.
This is the biggest crisis for the Wen Group.
Mr. Wen immediately snapped: "Just do as I say."