No matter how chaotic the college forum was, Wen Xinya never said a word. She still went to get out of class every day and appeared in various public places in the college.
Her behavior was regarded by all students in the college as arrogant, so they became more and more relentless in their criticism of her.
Wen Xin Yake didn't have time to play word games with these boring people. She was busy discussing the matters of opening a store with Li Mengjie.
"Xinya, this is the market research I did recently on Chinese herbal skin care." Li Mengjie always has a plan for what she does, so she recently traveled to four cities and conducted a complete survey on luxury cosmetics brands and customers' views on Chinese herbal skin care.
"You don't actually have to do this. All women in Country Z are fascinated by Chinese medicine skin care." Wen Xinya looked at the survey results in her hand and realized that Li Mengjie was actually mainly busy with this recently.
Li Mengjie sighed, "Although I worked in sales for luxury brands before and had come into contact with many cosmetics brands, I didn't really have a deep understanding of them. This information is not only for you to see, but also allows me to better understand the market demand for cosmetics brands."
After hearing her words, Wen Xinya had a higher opinion of Li Mengjie. People who set high standards and goals for themselves can often reach heights that others can't imagine, and can often achieve better results: "You did a great job in the investigation."
Li Mengjie was very happy that her hard work was recognized, and she couldn't help but smile and said, "The market adjustment has been checked, and now we should also determine the content of the plan."
Wen Xinya smiled and said, "Yan Shaoqing knows a lot about luxury brands. You can ask him for help. As for legal issues, you can ask Uncle Qiu, he is a well-known lawyer in the industry."
Li Mengjie nodded: "I know!"
Wen Xinya has also learned a lot about opening stores during this period, so she knows more: "Sister Li, I plan to set up a cosmetics company. It doesn't need to be too big, as long as the name of Lanxin is on it!"
Li Mengjie looked at Wen Xinya in shock and asked, "Are you planning to set up an independent brand that integrates R&D, production and sales?"
Wen Xinya said calmly: "I have the formula and the funds, so there is no reason to give this piece of meat to others!"
Li Mengjie was shocked and said subconsciously: "We have the formula in our hands. In fact, we don't need to spend such cost and energy to set up our own company and factory. We can entrust other cosmetics factories to process it. As long as we strictly control the processing procedures, we don't have to worry about the formula leaking."
Wen Xinya quickly wrote a set of data on a piece of paper and handed it to Li Mengjie: "Wen's main business is jewelry, clothing, shoes and bags, and cosmetics only account for 20%. Because of this, Wen's Group did not set up its own factory, but chose to cooperate with other cosmetics manufacturers. In order to ensure the quality of cosmetics and the confidentiality of the formula, the contract signed by Wen's and the manufacturer is that during the contract period, only the only brand under Wen's is allowed to be produced. Of course... Such a contract costs Wen's a lot. Every year, 30% of the profit from cosmetics sales goes to the manufacturer!"
She had recently inquired about these data from her grandfather. Her grandfather just thought that she was very interested in the Wen Group's affairs, so he was naturally happy to tell her.
Li Mengjie sighed. No wonder she wanted to start her own company and factory. It turned out that every decision she made was made after careful consideration and in-depth understanding. Li Mengjie looked at Wen Xinya with admiration: "What about the company name, brand name and positioning?"
Wen Xinya said: "The name of the company is Lanxin, and the name of the brand is Xinyu! As for the product positioning, Chinese medicine skin care is the main project, and essential oils, perfume, bath products, etc. are supplementary positioning."
Li Mengjie took a pen and paper and wrote down what she said, then asked, "What about the opening of the factory? Do you have any ideas?"
Wen Xinya said: "Regarding this aspect, I have handed it over to Yan Shaoqing. He is already preparing for the relevant matters. You can communicate more with him in this regard."
As expected, one should never fight a battle without preparation. Li Mengjie nodded and said, "Cosmetic engineers and Chinese medicine practitioners are the most critical aspects. Do you have any reliable candidates?"
"As for the Chinese medicine practitioner, I have mentioned this to Grandpa Du Shinan before. He said he would help find a candidate and we will probably have a result soon, so don't worry. As for the cosmetics engineer, we don't need to look for a well-known engineer in the industry. We can just go to the college and recruit students majoring in this field! I have already asked Yan Shaoqing to handle this matter."
Yan Shaoqing has a good eye for people, and as it concerns the confidentiality of the formula, it would be most appropriate to entrust this matter to him.
Li Mengjie couldn't help but feel moved that Wen Xinya actually trusted that ugly assistant so much. Although she didn't have much contact with that ugly assistant, she was amazed at his abilities. She didn't know where Wen Xinya found such a talent.
However, everyone around Wen Xinya is an elite, including Ouyang Feng who is good at making money, Yan Shaoqing who is good at getting things done, and Qiu Yifan who is good at solving problems.
"What about sales? Although Chinese herbal skin care has a good reputation, many people are generally reluctant to try it because it has the word 'medicine' in it. If we open a store and take the high-end consumer route, it will definitely be difficult to take the first step relying solely on store sales."
"I need to think about this aspect carefully, but I already have a plan in mind. I just need a complete plan." Wen Xinya said confidently.
Li Mengjie's pupils contracted. She actually considered every aspect so thoroughly, even the sales operation. No wonder she had the idea of opening a store. She had the formula, capital, talents, and channels. What else could she not accomplish
"For example, the testing of cosmetic raw materials, the quality standards of cosmetics, the efficacy evaluation of new cosmetics, formula stability, packaging material compatibility testing, and microbial competition testing are also crucial. How do you plan to solve them?"
"In this regard, I will look for authoritative and professional machine purchasers to customize quality standards. Of course, I will also set up a raw material testing department and a quality inspection department."
Then Li Mengjie asked many related questions, such as:
Organize the trial production of new cosmetics and formulate relevant standard operating specifications and cosmetics inspection specifications, transfer them to the cosmetics production department and quality assurance department, and revise them according to actual conditions;
Specify the inspection indicators for cosmetic internal control and cosmetic raw materials;
Assist in handling technical issues related to cosmetics and ensure the normal production of cosmetics;
Communicate information between the marketing department and production department of cosmetics, and accurately convey the marketing department's requirements to production.
Wen Xinya answered all the questions one by one. Only then did she realize that she had made the right choice by asking Li Mengjie for help.