The Xiao family, one of the four great families, mainly deals in electronic technology and home appliances. In recent years, the home appliance market has begun to show a trend of saturation, and the Xiao family's business focus has shifted to electronic technology. However, this cannot satisfy the Xiao family's ambitions, so the Xiao family has set its sights on the luxury brand market.
Because there is only this one market and it will never reach saturation. No woman in this world would complain about having too many clothes, shoes, bags and jewelry. For them, the more these things, the better.
However, the Wen family has been operating in the luxury brand market for many years and has deep roots. Even if the Xiao family is financially strong, they cannot shake the luxury brand market occupied by the Wen family.
However, the Wen family is not a monolith in the luxury brand market. Cosmetics brands only account for less than 20% of total sales, which gives the Xiao family the opportunity to get involved in the luxury brand market.
The Xiao family eventually set their sights on AiShang, a first-tier domestic brand.
It was already nine o'clock in the evening. The old man of the Xiao family was playing chess with his son Xiao Zhiyuan in the study. The two of them were fighting fiercely on the chessboard, and the fight was as fierce as fire and water, and they would not stop until one of them died.
"How is the acquisition of Ai Shang going?" The old man of the Xiao family is over sixty years old this year. Apart from his gray hair that reveals his age, the years seem to have left few traces on his face. Only the shrewdness in his eyes is the wisdom that comes from years of tempering and baptism.
Xiao Zhiyuan said: "The situation seems to be very good at the moment, but Ai Shang is still resisting stubbornly. We currently control 15% of Ai Shang's shares. As long as the shares reach 30%, we can forcibly acquire it."
The old man of the Xiao family nodded and asked, "Is there any movement from the Wen family?"
His tone was solemn, as if he was very wary of the Wen family.
Xiao Zhiyuan couldn't help but laugh and said, "Dad, didn't you read the newspaper this afternoon? Wen Haowen broke into the Jiang's building and made a scene, but was thrown out by Jiang Shaofeng. Now the Wen family's stocks have fallen sharply, and they are all busy with their own affairs."
Originally, he just thought that Wen Haowen was ambitious but incompetent, stubborn and easy to manipulate. Now it seems that Wen Haowen is simply a fool who asks others to humiliate him. What can such a person achieve? He couldn't help but show contempt and ridicule on his face.
The old man of the Xiao family looked stern, and suddenly raised his head to look at him: "Zhiyuan, you have gone too far in this matter. I dealt with the old man of the Wen family many times when he was young. He is cruel and ruthless, and he will never let go of any grudge. You openly humiliated Wen Haowen this time, how could he let it go?"
Xiao Zhiyuan said disapprovingly, "Dad, what are you worried about? This was done by Jiang Shaofeng. It has nothing to do with our Xiao family. Even if the old man of the Wen family wants to retaliate, it should be the Jiang family. Besides... our Xiao family may not be afraid of the Wen family."
The old man of the Xiao family frowned slightly and said, "Old man of the Wen family, even if I meet him, I will avoid him. I don't want the plan to acquire Ai Shang to be complicated."
Xiao Zhiyuan nodded and said, "Dad, don't worry. The Xiao family is determined to acquire Ai Shang. It is also inevitable for the Xiao family to intervene in the luxury brand market. I will never allow any problems to occur in the acquisition of Ai Shang."
At this moment, a burst of messy footsteps sounded outside the study door, followed by knocks on the study door, and then the door was pushed open, and a man in a black suit hurried in.
"Assistant Li, what happened? Is there a problem with the acquisition of Ai Shang?" Xiao Zhiyuan looked solemn. Assistant Li was specifically responsible for the acquisition plan of Ai Shang this time. He came to see him in such a hurry, there must be a problem with the acquisition plan. Xiao Zhiyuan couldn't help but think of what his father had just said. Wen Haowen should not be feared, but there is still an old man from the Wen family behind him.
Assistant Li's face was not very good: "CEO, Ai Shang's stock price has risen sharply all of a sudden. I suspect that someone has purchased Ai Shang's stock at a higher price than us, which can affect the turbulence of the stock market. I guess that person owns at least 10% of Ai Shang's shares, only 5% less than us."
Xiao Zhiyuan's face changed drastically: "How is this possible? The Xiao family and the Jiang family are working together to acquire Ai Shang. Who dares to take the two families lightly? Aren't you afraid of losing everything?"
The old man of the Xiao family also looked serious: "Immediately find out who is behind this."
Xiao Zhiyuan suddenly said in a stern voice: "Dad, do we still need to investigate this? It must be the Wen family who is behind this. The Wen family is the one that least wants the Xiao family to get involved in the luxury brand market. Since our Xiao family acquired Ai Shang, it is impossible for the Wen family to not take action."
The old man of the Xiao family shook his head and said, "The old man of the Wen family would not be so confused. After all, if the Wen family competes with the Xiao family to acquire Ai Shang, it will have a huge impact on the Wen family's stock market, and the Wen family will suffer huge losses because of this."
Xiao Zhiyuan was determined that all this was done by the Wen family: "Dad, don't forget, the old man of the Wen family wouldn't do it, but Wen Haowen would. Today, Wen Haowen was thrown out of the Wen's building and shouted on the spot that the Xiao and Jiang families would wait and see. He holds 15% of the Wen's shares. As long as he is a shareholder of the joint board of directors, it is not surprising that the Wen Group would take this action."
Xiao Zhiyuan's words made the old man of the Xiao family hesitate. He felt that what he said made a lot of sense. Wen Haowen had been the president of Wen's Group for more than ten years. Even if he was not very good, he still had a certain say in the board of directors and must have certain connections. It was not impossible for him to be a co-director.
Xiao Zhiyuan thought of Wen Haowen being thrown out of the Jiang Building: "Dad, we are determined to win the acquisition plan of Ai Shang. The Wen family just wants to give us a warning in the acquisition plan of Ai Shang. We can't let him succeed. Our Xiao family is not afraid of the Wen family in terms of financial strength."
The old man of the Xiao family said cautiously: "Let Assistant Li first find out who is competing with us to buy Ai Shang's stocks, and then we will make a decision!"
Xiao Zhiyuan said, "Dad, if we lose the initiative, the acquisition plan of Ai Shang may fail, and then our Xiao family's plan to get involved in the luxury brand market will go down the drain. The Xiao family has wasted so much manpower, material resources and financial resources for this plan. If it fails, the Xiao family will suffer a great loss."
The old man of the Xiao family frowned slightly and was still a little hesitant.
Xiao Zhiyuan continued, "If we miss this opportunity and let the Wen family think that we are afraid of the Wen family, it will be even more difficult for us to get involved in the luxury brand market in the future. Dad, you know that the home appliance market is saturated. Our Xiao family's total business has dropped to 50%. In the field of electronic technology, human, material and financial resources are consumed. It takes a long time to research before it can be put on the market for profit. Now the Xiao family is in a period of lack of business. If we can't get involved in other markets, we will soon be overtaken by the Wen family."
After hearing what he said, the old man of the Xiao family said helplessly: "In that case, let's do it according to your idea!"