Reborn Aristocrat: Return of the Vicious Heiress

Chapter 405: Celebrating the grand opening

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Wen Xinya did not show up at the opening ceremony of Lanxin Cosmetics, for fear of running into people she knew in the circle and exposing the fact that she was the owner of Lanxin Cosmetics Store. However, Si Yiyan drove her to the side of the road and watched the entire opening ceremony from a distance.

In the evening, Wen Xinya booked a private room at Jiuchongtian and invited Li Mengjie, Qiu Yifan, Ouyang Feng and Yan Shaoqing to have dinner to celebrate the opening of Lanxinya cosmetics store.

"Let's have a toast to celebrate the opening of the Lanxin cosmetics store today." Li Mengjie's eyes were full of confidence and success. She poured red wine for everyone and raised her glass.

Qiu Yifan was the first to respond: "After so much preparation, today we finally opened, so of course it's worth celebrating."

Wen Xinya picked up the wine glass and said with a smile: "Cheers!"

Ouyang Feng and Yan Shaoqing clinked their glasses together. The crisp sound of the glasses clinking, along with everyone's cheers, filled the scene with joy.

After the toast, Wen Xinya poured wine for everyone and said with a smile: "It is all your credit that the Lanxin Cosmetics store can open so quickly. You have worked hard. This glass of wine is for you."

After saying that, he raised his head and drank the wine in the glass.

Several people applauded and cheered.

Li Mengjie was very excited and drank several glasses of wine. Qiu Yifan took the wine glass from her hand and served her a bowl of hot soup: "You are still hungry. Drinking too much will hurt your stomach. Drink a bowl of soup first to fill your stomach."

Wen Xinya looked at Qiu Yifan's considerate appearance and said, "Brother Qiu, we all drank a lot, why don't you care about us?"

Ouyang Feng served Wen Xinya a bowl of soup, and imitated Qiu Yifan's considerate manner and said, "Come on, Xinya, have a bowl of soup to fill your stomach too."

Li Mengjie had drunk some wine, and when someone teased her like that, her whole face felt hot and she felt a little embarrassed.

Qiu Yifan was not embarrassed at all, and kept picking up food for Li Mengjie: "Ignore them, they are just jealous that someone cares about you."

Everyone was amused by Qiu Yifan's shamelessness.

Then Li Mengjie mentioned today's opening ceremony. Seeing Wen Xinya was very excited, she said, "Xinya, your teacher Zhou didn't tell me in advance that he was coming to the opening ceremony to cut the ribbon, so that I could prepare. Do you know that when Teacher Zhou asked me if I had confirmed the guest for the ribbon-cutting ceremony, I was shocked and almost lost my composure."

When the Lanxin cosmetics store opened, it was already great to invite Teacher Zhou to attend the opening ceremony. She never thought that Wen Xinya could actually invite Teacher Zhou to cut the ribbon.

Wen Xinya smiled and said, "Aunt Zhou just said before that she would bring her friends to attend the opening ceremony. I never thought that she would actually attend the opening ceremony of Lanxin as a ribbon-cutting guest."

This incident was indeed beyond her expectations, but it had an unexpected result. With Aunt Zhou promoting her, Lanxin Cosmetics' reputation would be further enhanced. It seemed that she had to take some time to thank Aunt Zhou.

Li Mengjie nodded suddenly, her eyes showing even more excitement: "So that's how it is. Did you know that when Teacher Zhou showed up, she attracted a bunch of reporters? The headlines of tomorrow's newspapers and magazines will definitely be: Elegant goddess Zhou Huiyan cuts the ribbon at the opening ceremony of a cosmetics company!"

Wen Xinya couldn't help but laugh: "Teacher Zhou's influence in Beijing's upper class society is naturally beyond doubt."

Teacher Zhou has almost become a weather vane in the circle of wealthy families in Beijing. Her etiquette and manners have almost become a model for wealthy families. No matter whether they are noble ladies or rich girls, they all rush to imitate her. Her dressing style is almost a fashion trend and always triggers a wave of imitation.

Li Mengjie showed a regretful expression as she spoke: "It's a pity that you couldn't attend the opening ceremony."

"Although I didn't participate, I saw it from afar. Your performance was better than I thought." Wen Xinya held the red wine and shook it slowly. Under the dim light, she lazily nestled on the sofa.

Li Mengjie laughed when she mentioned this: "To be honest, I was very nervous at the beginning, but I didn't expect to calm down once I stood on the stage. Even I didn't expect that I would get into the state so quickly."

"How do the customers respond to Lanxin?" Wen Xinya felt a little regretful that she could not attend Lanxin's first day of opening.

"Most people are full of praise, but some have reserved their opinions. Most of them are critical of the store's decoration and the unique packaging of the products. This is the video of the store's opening. You can watch it when you get home later!" Li Mengjie took out a CD from her bag and handed it to her.

Wen Xinya took it and put it in her bag: "How many sets of products did you buy today?"

Li Mengjie smiled mysteriously: "Guess!"

Wen Xinya saw her eyebrows flying and knew that today was a good start: "At least fifty sets!"

A set of products costs over one million yuan, which is not affordable for everyone. More than fifty sets are already the maximum. However, compared with the world's top cosmetics, this price is still affordable.

Li Mengjie smiled and stretched out her thumb and index finger, making the shape of an eight: "Eighty-four sets, a full eighty-four sets. The money we invested can be recovered in at most one month."

Previously, Wen Xinya positioned cosmetics as a top-level cosmetics brand. She was worried about sales issues, but she didn't expect that she first put a lot of effort into the store decoration, creating the illusion that Lanxin was wealthy and powerful. Then she put a lot of effort into the internal and external packaging to create a luxurious image for the product. She also reached a cooperation with Huayuxuan, laying the foundation for the high-end products. Finally, she took out her trump card and exposed Du Ruo and Du Gong, and then invited Teacher Zhou to cut the ribbon and build momentum for the product.

The calculations behind this chain of events are extremely sophisticated.

Wen Xinya was also surprised: "I didn't expect such sales results."

Li Mengjie smiled and said, "Not only did you not expect it, I didn't expect it either. I just now realized that there are so many rich people in this world."

Only rich people who don't take money seriously are willing to sell cosmetics worth more than one million yuan. Even if everyone is looking forward to the cosmetics, most of the people who can actually buy them are actually buying them with the mentality of trying them out.

Wen Xin smiled and asked, "Gu Junlin has already shared Huayuxuan's customer information with Lan Xin. The types of products are recommended according to the customer's skin characteristics? This must be strictly checked and there can't be any negligence."

Although Chinese herbal skin care is very gentle and will not cause sensitivity or irritation to the skin, Du Ruo said that only the right skin type can produce unexpected results.

Li Mengjie smiled and said, "Don't worry, the staff have memorized the customer information provided by Huayuxuan by heart. When registering and checking out, I also checked the products purchased by the customers with the customer information, so there won't be any problems."

Wen Xinya nodded, very satisfied with Li Mengjie's meticulous work.