Although the Xia family is in a precarious situation now, it is not really on the verge of despair. After all, the Xia family's land is still there. As long as the Xia family overcomes the difficulties, it will definitely rise again. Now Wen Wenya cannot refute the Wen family, and it is still difficult to deal with the Xia family. But without her knowing, everything happening in the Xia family is developing in the direction she expected.
The Chen family is more defensive against the Xia family, so it will not be so easy for the Xia family to seize the opportunity to swallow up the Chen family. It will no longer be possible for the Xia family to rely on the Chen family to rise again.
The Xia family could no longer pose any threat to her.
The Xia family encountered many setbacks, but Wen Xinya's family was going smoothly.
The advertisements on various platforms of Gujia Shopping Mall have already completed the printing process, and the celebrity sponsorship and media operations of the Ling family have also been completed very well.
Mr. Wen is very satisfied with Wen Xinya's work ability.
In such a short period of time, he took into account platform advertising, entertainment industry sponsorship, and media operations. This is not something that ordinary people can do, but his granddaughter did it.
Although some of this was facilitated by the boys from the Gu family and the Ling family, her work ability cannot be denied.
Wen Xinya accompanied her grandfather to a shopping mall owned by the Gu family in the southern district. Starting today, the Gu family has gradually started to replace the original advertisements and put up Jiashang's advertisements.
Mr. Wen looked at the huge banner advertisement on the plexiglass of the mall and smiled with satisfaction: "The design of the advertisement is good. Xiaoye said that it was you who proposed the design idea of simplicity and visual impact!"
Although he approved Xinya's participation in some advertising promotions of Wen's Group's AiShang products, he was also paying close attention to Xinya's performance in Wen's Group.
The general manager of the advertising department praised her highly, which made him very proud.
Wen Xinya said: "It was also because time was a bit tight. It was too late to design something too complicated, so we had to find another way. Our product development concept is to let the skin eat fruit, so I proposed a design idea that highlights this concept."
This idea was not really hers. In the previous life, after Xiao Jingnan returned to the Xiao family, he helped the Xiao family acquire Ai Shang. His abilities were recognized by the Xiao family, and he gained a place in the Xiao family.
The Xiao family treated Ai Shang products much more simply than the Wen family. They simply recalled the products on sale, conducted a half-year research, and then repackaged them and put them on the market. At that time, they were developing the concept of rare fruit skin care, which was also recognized by the public. The advertising concept for sales and distribution was celebrities, fruits and products.
Otherwise, how could she design the ideal design drawings in such a short time.
Mr. Wen nodded and said, "Your idea is very good. The simpler the design, the easier it is to highlight the key points. It's not like some advertisements nowadays that blindly pursue sensationalism and fail to highlight the real theme of the product."
Stars, fruits, products!
It looks simple, but the simpler the design, the more difficult it is to create an impactful highlight.
After receiving the compliment, Wen Xinya's smile deepened: "Grandpa, let's go inside and take a look! The lighting design outside is relatively balanced and natural, while the design inside the mall is mostly based on bold colors, giving people a visual impact, and the lighting is so bright."
Old Master Wen nodded, naturally without any objection.
Bright colors not only attract people's attention, but also give people a beautiful psychological suggestion, thus giving them a positive and intuitive impression of the product. Xinya's design concept is in line with nature and the characteristics of fruit, which is really amazing.
Along the way, Mr. Wen praised Wen Wenya nonstop: "No wonder Xiaoye praised you so highly! He even asked me to reserve a position for you in the advertising department."
Ye Jingzhou had mentioned before that he would leave a nominal position of special advertising consultant for Xinya in the advertising department. He thought that Ye Jingzhou just wanted to please him, but now it seems that Xinya does have that ability.
Before, he just wanted her to show up at Wen's Group, but her performance turned out to be amazing, which was beyond his expectations.
Wen Xinya was a little embarrassed: "It was also because General Manager Ye helped me a lot that this matter went so smoothly."
She was not exaggerating on this point. Ye Jingzhou showed great support for her work, which brought a lot of convenience to her work.
Old Master Wen patted her hands and said, "Good child, you are the eldest daughter of the Wen family and the heir of the Wen family. You must be too humble. Your ability is a blessing to the Wen family and the entire Wen Group."
In the past two days, he had heard that Wen's Group recognized Xinya.
After all, Xinya led the five groups merged from the original Aishang. No matter in terms of work ability or personal quality, they were not as good as the real elites of Wen's Group, so... they had been in Wen's Group for more than a year without any achievements. Instead, they were marginalized by the core of the advertising department and turned into a mobile group.
Less than ten days after Xinya parachuted into the Wen's Group, she had completed the relevant cooperation with the Gu family and the Ling family, and she completed it very beautifully, which made everyone feel satisfied.
The mediocrity of the previous five groups makes Xinya stand out more outstandingly!
Wen Xinya smiled and said, "Although this time, things went smoothly, but when it comes to business, I still need to learn from you, Grandpa. After all, I am still young and there are still many things I don't understand."
Mr. Wen was very satisfied: "You are still young, you can learn some things slowly, there is no need to rush."
In his opinion, his granddaughter was quite talented in business. After all... not long after she arrived at the Wen family, she disrupted the plan of Xiao Ai and Jiang family to jointly acquire Ai Shang and helped the Wen family to take over Ai Shang.
Wen Xinya smiled and nodded.
Mr. Wen added, "This time, we were able to do this thanks to the help of the two young people from the Gu and Ling families. You must thank them. They treated you sincerely, and you can't take it for granted."
Although Xinya has done a good job in this regard, as an elder, there is still a lot that needs to be explained.
Wen Xinya said: "Grandpa, I understand."
This child is very insightful. Old Master Wen's expression was very gentle: "By the way, Xinya, you have been busy with company matters recently. How is your college entrance examination review going?"
Recently, rumors about Xinya going to take the entrance exam for Beijing University have been getting more and more intense in the circle. He vaguely knows that it is the result of someone deliberately creating hype in order to embarrass Xinya.
At this time, if Xinya cannot be admitted to Beijing University based on her own abilities, she will definitely be criticized.
Wen Xinya said calmly, "I can still keep up with the progress at the moment. Fortunately, the work on Ai Shang's side has been basically completed. There are only some finishing touches left, so I don't need to do it myself."
She knew about the rumors in the circle.
Mr. Wen said, "I know you are excellent, so don't put too much pressure on yourself. It doesn't matter whether you can pass the exam or not."
Wen Xinya was very touched.