On April 28th, AiShang, a cosmetics brand developed by Wen's Group, finally unveiled its new look and held a grand product launch and sales reception. This time, Mr. Wen will personally attend and host the launch reception.
This was the first time that Mr. Wen publicly participated in and hosted an event for the Wen Group more than a decade after he retired from the business world. It caused an uproar in the circle and the media, and everyone was looking forward to the release of AiShang's products.
In addition! Miss Wen, the heir of the Wen family, once participated in the advertising and planning of Ai Shang, and did a very good job. Now the advertising space of various Ai Shang products of Gu family merchants was taken by Miss Wen.
Although... there is some private relationship between her and Gu Junlin involved, but the Gu family is not stupid and will not help for nothing. The fact that Miss Wen can get so many good advertising spots is also a kind of strength.
It is said that Miss Wen participated in the entire process from the design of the advertising space to the print advertisement. According to colleagues who have worked with Miss Wen, the design concept of the print advertisement and the theme of the poster all originated from Miss Wen's idea.
Everyone believed it without a doubt. After all, reporters were not pushovers. When comparing the performance of Group 5 in the Wen Group and this incident, it was clear that Miss Wen was outstanding.
It was said that Miss Wen would be attending the launch reception in full dress, and everyone was looking forward to it, especially Wen Ya's group of die-hard fans, who even gathered outside the Wen Group and chanted: "Once the queen appears, who can compete with her!"
It was so bright that it blinded everyone's eyes.
In addition, Wen Haowen's previous cheating scandal also had a certain impact on the release of Ai Shang cosmetics. After all... Wen Haowen's scandal caused the Wen Group to suffer heavy losses, which eventually led to the upcoming release of Ai Shang.
In this incident, the Wen family lost all face, and even their authority and reputation were greatly damaged. Everyone was watching with wide eyes to see how the Wen family could reverse the downward trend and make a stunning comeback in the circle by launching a product called Ai Shang.
Of course... no matter how many beaks there are, they are not as good as the Aishang product itself.
First of all, Ai Shang already occupied a part of the market in China, and everyone expressed their expectations for the newly developed Ai Shang.
In addition, Ai Shang's products are extracted from pure natural fruit essences, which have caught everyone's attention. With the continuous improvement of the quality of life, people's pursuit of natural and pollution-free is becoming more and more intense. Ai Shang is by no means a pioneer in proposing the concept of pure naturalness, but it is still very rare in the entire industry.
Women who love beauty are even more attracted to it.
Let’s get back to the topic!
Ai Shang’s product launch reception was held in the conference hall underneath the Wen’s Group building. The hall wasn’t very big and could only accommodate a thousand people, but for a product launch, it was still very grand.
At nine o'clock in the morning, Wen Xinya walked into the launch event holding her grandfather's arm.
It is true that she dressed up for the event.
She was wearing a light golden silk satin dress with a few metallic flowers on the hem. A cream-colored tasseled shawl was casually draped over her sleeveless arms, which complemented the pure white mesh flowers on her head. The delicate mesh half-covered her eyebrows and eyes, making her look even more noble. Her chest was studded with tiny crystal diamonds, reflecting her eyes, which were clearly black and white, like gemstones. The coldness poured out the prosperity of the room, which was clearly visible.
She only wore a set of rhinestone accessories, which highlighted her temperament.
"Oh my god! Miss Wen is so beautiful and has such a great temperament. This kind of mesh dress seems to be a popular style among socialites in the old Shanghai era! The upper class has never been interested in this kind of dress, thinking that it is vulgar and not dignified and elegant, just like the socialites in the Shanghai era. But when she wears it, she looks like a noble and inviolable goddess."
"That's temperament. Miss Wen has a strong aura. She can wear any clothes in her own way. She is the one who chooses the clothes, not the clothes that choose her. I'm so envious! When I have a chance later, I must ask her about clothing matching."
"That's right, Miss Wen has a unique temperament. Look... The bag in her hand is a Dior Princess Diana bag. This bag is the best-selling one in Dior's history and was also the favorite of Princess Diana during her lifetime. But not all women can hold it with such temperament. Miss Wen is born to hold this bag."
"You said she has a royal temperament!"
"Yes! Her temperament is natural, no matter how hard others try, they can't learn it. No wonder Miss Wen's loyal fans call her the queen. She is so domineering!"
"Tsk, you are actually a die-hard fan of Miss Wen!"
"Tsk! Aren't you? Ever since Miss Wen entered the scene, your eyes have been glued to her. I almost thought you would kneel down and sing "Conquer" to the Queen."
There was a lot of excitement and discussion below. Old Master Wen tilted his head to glance at his granddaughter. Xinya went from being doubted by everyone to now... her temperament, appearance, and dressing style are all recognized, praised, and sought after. The efforts she made in the process cannot be ignored.
Wen Xinya seemed to notice Grandpa's gaze and smiled brightly at him, and the room suddenly became bright.
Wen Xinya and Mr. Wen slowly walked into the cocktail party under the attention of reporters and the public.
When going up to the podium, Wen Xinya let go of her grandfather's arm and stood to the left of the chairman.
Mr. Wen went up to the podium, and the directors who were already sitting on the podium shook hands and exchanged greetings!
The flashbulbs kept flashing at them.
Then Mr. Wen stood in the middle of the podium, his eyes swept the entire reception calmly, and began today's speech: "Welcome everyone to attend the sales and distribution reception of Ai Shang Cosmetics under Wen's Group."
The plain opening aroused warm applause, after all, Mr. Wen is a legend in the business world.
Mr. Wen continued, "More than two years ago, Wen's Group invested in Ai Shang Group, and Ai Shang Group became a subsidiary of Wen's Group. We recalled all products that were on sale and reinvested in Ai Shang's products. We invested manpower, material resources, financial resources, and energy in Ai Shang, and poured in a lot of effort. Today... Ai Shang's products are finally released to everyone's anticipation."
The inspiring voice, with its ups and downs in tone, instantly stirred the emotions of everyone present.
Wen Xinya followed the enthusiastic applause. She also contributed a lot to the launch of AiShang's products, so she was also looking forward to it.