Next, it was Wen Haowen's turn to go on stage and say, "The product developed by Ai Shang this time is called the Rainbow Series. It uses red, orange, yellow, green, blue, and purple as the base colors to create seven different color fruit series products. Each fruit series product has different product effects."
His words aroused enthusiastic responses from many people. Ai Shang Ai Shang... This name has been appearing in the ears of the public recently, but the Wen's Group kept the relevant information about Ai Shang very secretive. The more mysterious it is, the more likely it is to arouse people's curiosity.
At this time... Wen Haowen's words undoubtedly revealed the tip of the iceberg of Ai Shang's products.
Wen Haowen was very satisfied with the enthusiastic effect he created: "Next, I will take everyone to the display area of AiShang products, so that everyone can get a closer and more intuitive understanding of AiShang's products."
Wen Haowen brought reporters and some guests to the exhibition area.
The bold and bright colors, coupled with the beautiful symbolic meaning of the rainbow series, give this series of products a beautiful meaning to nature, sparking heated discussions among the women present.
Even Xiao Zhiyuan had to admit that the Wen family had invested too much effort in Ai Shang. He had previously obtained samples of Ai Shang's newly developed products from Jiang Shaofeng, and had conducted various researches. He originally wanted to ruin the reputation of Ai Shang's products and disrupt the distribution of Ai Shang's products before they were released, but he didn't expect... Ai Shang's research data were all perfect, and he couldn't find any reason to attack the Wen family.
The Xiao family would naturally not do any unfounded tricks. Not to mention that Mr. Wen was not a vegetarian, it would also be a loss of points for the Xiao family itself, so he had to give up the idea.
Then he discussed with Jiang Shaofeng, hoping that he could help get the formula of Ai Shang cosmetics, but the Wen family seemed to be on guard and broke up the formula from the beginning. Even many senior researchers could not figure out the specific formula.
Cosmetics are not like ordinary beverages. As long as you understand the general formula, you can research and develop the finished product. Every formula and process of cosmetics is precise and cannot afford any mistakes. You may have mastered the formula, but too many or too few ingredients can affect the overall effect of the cosmetics and even turn the formula into a deadly poison.
The Xiao family's plan for the Wen family failed due to various reasons.
This made him very unwilling, after all... If the Wen family hadn't been playing tricks, Ai Shang would already be a brand under the Xiao family, and the success of Ai Shang would also belong to the Xiao family.
Xiao Zhiyuan looked at the products in the display area and whispered to the people around him: "What do you think of Ai Shang's products?"
Chu Jingnan's eyes fell on the colorful display area: "To be honest, it's perfect. Even if the Xiao family acquired Ai Shang, the products they redeveloped may not be able to surpass the current Ai Shang."
Xiao Zhiyuan was somewhat dissatisfied with his answer: "Really? In terms of financial strength, the Wen family cannot compare with the Xiao family. Why do you think that the products developed by Xiao Ai will not be as good as Ai Shang?"
He admired Chu Jingnan very much because this young man was smart, capable and talented.
He previously served as the president of the Lanfeng College Society, and did a pretty good job, which was what he valued most, so after he graduated from Lanfeng College, the Xiao family's Human Resources Department extended an olive branch to him.
He happened to hear people in the company talking about how Chu Jingnan looked quite similar to him, but he did not take it seriously. Chu Jingnan went straight into the marketing department and performed very well, and soon came into his sight.
When he first saw him, he almost thought that Chu Jingnan was his blood relative left behind.
Chu Jingnan said: "The Xiao family and the Wen family run different projects, which also determines that the Xiao family and the Wen family have different product positioning and concept research and development. The Wen family has been doing women's business for so many years. They really understand women's psychology and their pursuit of luxury brands. They understand the market positioning trend better. This is the key to victory, which is something that the Xiao family cannot do."
Xiao Zhiyuan restrained his nonchalant attitude. He didn't expect that this young man had such a unique vision and such a flexible mind.
Chu Jingnan continued, "Pure natural, fruit, gentle, nourishing, rainbow series, extending the design concept of letting the skin eat fruit, any one of which can arouse women's desire to buy products. High-end luxury brands are always full of customers who are curious and want to try new products, because they are not short of money and just want to find a product that suits them. Compared with youth and beauty, what does a few dollars mean? So... Aishang has fought a perfect turnaround from the beginning."
Xiao Zhiyuan was speechless. This analysis was indeed very unique: "What do you think, if the Xiao family acquires Ai Shang, how will they build this brand?"
Chu Jingnan said in a light tone: "I think the Xiao family will not invest too much in research and development. They will focus on repackaging and putting it on the market, because... in the eyes of the Xiao family, Ai Shang's products are already quite mature and do not need too much research and development. They just need to build Ai Shang into a luxury brand, such as... using rare fruits to make a luxury product."
Xiao Zhiyuan was completely speechless. Someone had proposed this idea to him before, and he had adopted it. He did not expect this young man to be so sharp. After working in the Xiao Group for more than a year, he had a thorough understanding of the Xiao Group. This was something that many people who had worked in the Xiao Group for many years could not do.
Chu Jingnan said: "This is the difference between the Xiao family and the Wen family. The Xiao family only cares about making money, but the Wen family takes into account product research and development and packaging, customer psychology and needs, and the topicality of product manufacturing in the process of making money. They are good at grasping every detail in the luxury brand market. In the business world, details always determine success or failure."
Xiao Zhiyuan whispered, "So, if the Xiao family wants to enter the luxury brand market, where do you think they should start?"
This young man's ideas and insights were so unique that Xiao Zhiyuan admired him very much, so he couldn't help but ask a few more questions.
Chu Jingnan's gaze penetrated the magnificent room and fell on a woman not far away who was surrounded by a group of women, smiling and talking sweetly: "It is impossible for the Xiao family to enter the luxury brand market in a short period of time, because... Wen's Group has been operating in this field for many years and is now an iron bucket."
Xiao Zhiyuan also understood this truth and just sighed slightly.
Chu Jingnan continued: "But it's not impossible!"
Xiao Zhiyuan looked at him in amazement: "Oh, what do you think? Tell me!"
Ever since the Xiao family failed in their acquisition of Ai Shang, they have been in a slump for more than two years. Now that they have finally recovered, they still have the ambition to enter the luxury brand market. After all... luxury brands are a piece of fat meat, and if the Wen family takes it all, everyone would be jealous.
Chu Jingnan said: "No matter how hard the Wen Group is, can it be better than a diamond drill? If there is no loophole, we can drill a hole. Besides... the Wen family itself is not a solid block. We can start with the Wen family, but... this is not an easy task and requires long-term planning."
Xiao Zhiyuan was startled, a smile appeared on his face, he reached out and patted Chu Jingnan on the shoulder and said: "Young people have ideas, work hard, I am optimistic about you!"
Then he felt it was a pity. Although his son was smart and excellent, his temper... If he wanted to become a successful person, he would need some time to hone his character.