On the forum, a special voting booth was set up for the battle between si and yl. As of 11:00 pm on the 15th, the support rates of both sides were 63.5 to 36.5, and si clearly had the upper hand.
Xiao Yu was not surprised by this result. In the previous life, the situation was reversed, and si declared war on yl, with more than half of the support rate. In this life, yl, as a challenger who is not justified, is also a newcomer. Enterprises, it is estimated that in the eyes of people in the industry, they should still be a little too aggressive. Considering the overall strength, most people will still support si more.
And those who support yl, except for those who came here to make trouble and a small number of yl's diehard fans, the rest should be convinced by yl's excellent performance in the past six months, so they have a glimmer of hope for yl to bring down the old company si .
Among them, there are many reasons why yl has done a good job in publicity and public relations.
This point is what Xiao Yu wanted to complain about in his previous life. Generally speaking, it is difficult for a company that suddenly rises to get out of the vortex of public opinion, but yl is different. Ever since Yan Jin took over, he has never been caught in any public opinion. The crisis has developed smoothly all the way, and its reputation in the industry is so good that it is outrageous.
As a new company, you can say that its design strength is insufficient, and its team ability is not strong, but there is no way to say that its public relations ability needs to be strengthened anyway.
Because as a jewelry company, yl already has the most terrifying public relations ability in the city of S. Its strength is bottomless, and it is so terrifying that it can easily resolve all the pressure of public opinion so far, so that the peers have deeply realized that if you want to defeat yl, you can only rely on strength. impossible.
And yl's strength problem, which has always been a headache, has been greatly enhanced with the joining of the former chief designer of si and now the mysterious designer Xiao Yu, which undoubtedly makes yl's already strong public relations ability to a higher level. The simple defense has turned into an invincible combination of offense and defense.
Now Xiao Yu can get in touch with Yan Jin at close range, and has obtained the passwords of all his social accounts, but he still hasn't figured out where the root of yl's super public relations ability is.
However, there is also a reason why Xiao Yu didn't study it seriously. He has a specialization in art, and he is a designer. He will seriously figure out the mysterious designer's affairs, and even wrote down all the design drawings that the other party has revised. Even the shock of dying once didn't affect this part of his memory.
As for the other parts... Looking at Xiao Yu's intermittent memory can already explain a lot of problems.
Once a headhunting company wanted to poach people from yl's PR department. After going there, they were surprised to find that yl didn't have a PR department at all, not even an external relations department. It was a completely new company that lacked everything. style.
The only thing that looks somewhat similar is the Propaganda Department. The head is a young man surnamed Shao. After learning about the headhunting company's intentions, he shocked the industry with a shocking speech.
"What, poach me, it's no problem, I've seen that Yan Jin is not pleasing to the eye, when will I leave?"
The headhunting company was delighted. Originally, they just wanted to recruit an employee to leave, but they didn't expect to be a minister.
"Conditions, other things don't matter, that is, the basic salary can't be whispered about my current income. I have to have a weekly salary of 200,000."
The headhunting company was shocked, with a weekly salary of 200,000, and an annual salary of 30 million, but if the other party really has this strength...
"Even if the benefits are a little bit worse, let's travel with pay for three months a year."
Headhunting company: For foreign companies, maybe...
"The company must have 17 or 18 five-star hotel trips abroad every year."
head-hunting company:…
"Oh, by the way, these are actually not important. I am very casual. In this way, you find a killer to help me kill Yan Jin, and I will go with you for free."
Headhunter: I was really stupid for thinking seriously just now.
Soon, no one from the headhunting company dared to attack the employees of yl's propaganda department. Although they knew that the propaganda director was talking nonsense, they couldn't stand the atmosphere of the whole propaganda department.
"Others don't matter, but can the wife assigned by our company go with me?"
"Money is not the point, but I am a bit reluctant to part with the three-story sea view staff dormitory."
"I'm an aerospace fan, and our company's annual space travel is my firm belief."
For a while, many people from headhunting companies who came to test the water suffered from different degrees of mental breakdown.
Afterwards, Yan Jin specially called Shao Yue and asked when the other party yl gave him a weekly salary of 200,000 yuan, paid trips for one year and three months, 17 or 18 overseas trips, wife, sea view room and space travel.
Shao Yue replied solemnly: "People just want to dream, otherwise what is the difference from salted fish?"
"What about space travel? Have you read too many science fiction novels?"
"This is the dream of our country for a long time. It is the dream of all Chinese people. The national dream is my dream. Everyone has the obligation and right to contribute their meager strength to the national dream! I want to despise you because you have no Dreams, you scoff at other people's dreams, you are absolutely wrong..."
"Get out."
This time, yl's public relations department, which has been hiding dragons and crouching tigers, can be said to have exerted its full strength. Together with the publicity department, yl's support rate has climbed all the way. Many senior people expressed that they were a little confused.
You know, if this happened half a year ago, yl's support rate might not even be 5%. Xiao Yu's credit is naturally the most important, but the reason for bringing the mysterious designer to yl in the past six months The public relations department that fully utilizes the capital is also indispensable.
I believe that after this time, yl's public relations will once again attract the attention of the industry. Whether the tortured headhunting company will make a comeback is still unknown.
After all, there are a lot of jitters in the world, and you will get used to the abuse.
Even under such circumstances, as of 12 o'clock on the 15th, yl's support rate on the forum was locked at 45%, which was still lower than si.
In fact, Xiao Yu is very clear that the votes on the forum are not important at all. The reason why he pays so much attention to the forum is that the living habits of his previous life have not been changed. When encountering major events in the design world, he must go to the forum to listen to everyone's opinions.
There are very few newcomers in this kind of professional forum, most of them are veterans in the industry. Although some talk nonsense based on their experience, there are also many useful insights. As a professional, Xiao Yu can naturally get rid of the dross. Its essence is to only use the content you need for your own use.
With too many professionals, the role of yl's public relations in the forum will not be too great. Voters will still use professional eyes to analyze the problem, and will not be taken away by yl's exaggerated words for a while.
In fact, the forum was not originally a place for yl's public relations to show its strength.
In the early hours of the 16th, the game was updated, and the concept ring was launched in the surrounding malls, and the fierce voting officially kicked off.
Yes, this time the competition between si and yl, the final decision of success or failure is the player vote that lasts for a week.
Players will randomly drop votes during the game to vote for their favorite concept rings. The one with the most votes will be given priority for commercial production, and all voters have a certain chance to draw free physical rewards.
This is an event held by the game company among all the players, and what determines the success or failure of si and yl is the total number of votes received by all the works of the two companies.
In the early morning of the 16th, as a current popular game, even though all the updates were completed in the early morning, the new version and the new peripherals made many hardcore players wait silently, rushing into the game to experience it as soon as the server opened.
Within an hour, the latest batch of voting data had appeared, and at the same time, the best efforts of si and yl in this order were also displayed in front of the industry.
tit for tat…
Not really.
Anyone with a discerning eye can see that the works of these two companies are very similar this time, so that some people will not think it is plagiarism. The possibility of similar concept works is very high. The characteristics of the characters in the game are there, and they can be used as jewelry. Both places are similar, and in terms of game peripherals, the entire jewelry industry in S City has not been in contact with much. If it is purely from the aspect of matching the characteristics of the characters, even professionals are not very good at judging which side is better. .
However, in the case of similar features, we can analyze the pros and cons of the work from the level of design level, and the gap can be seen at a glance.
The forum exploded in an instant, and tonight is destined to be a sleepless night.
It's a pity that Xiao Yu couldn't bear it, and fell asleep on the ipad before twelve o'clock.
…
When Xiao Yu woke up the next day, he found that the touch was not right.
What about his soft hut, and his warm little quilt.
Ha chirp.
After sneezing, Xiao Yu woke up a little and got off the ipad, took a piece of paper from the side to wipe his nose.
It's a good thing that Yan Jin didn't come back yesterday, otherwise he would be scolded again for being like this.
By the way, I accidentally fell asleep yesterday, and I didn't even see the follow-up.
Xiao Yu clicked on his ipad and checked the time. It was ten o'clock, and ten hours had passed since the surrounding voting began. It is estimated that the latest news is almost out.
Originally, you had to log in to the game to see the voting results, but Xiao Yu didn't need to be so troublesome, he just needed to log in to the forum.
Xiao Yu just opened the forum app, and saw yl's ad at first glance, so he clicked on the ad first, and then completely cast his eyes on yl's public relations and publicity department.
There is only one picture in the entire advertisement, or a screenshot, which is the WeChat chat interface, and there are only four sentences on it—
a: Make a poster page to promote yl's surrounding rings.
b: Good boss, do you have any request
a: It doesn’t need to be too complicated, just put a QR code and let them go to the official website to see it.
b: QR code.jpg.