The record industry is dying, and Chen Muyi can already feel it clearly.
Chen Muyi is a tough guy, a tough guy in the record industry. Many people think that his "toughness" is actually a lack of self-awareness. Because he often clamors for a "revolution" in the record industry in some public occasions, asking everyone to unite, stop fighting among themselves, eliminate competition internally, and reduce the expenditure in the circulation link as much as possible, at least to maintain profits above 20%.
You should know that the record industry's profit sharing ratio is a legacy of the planned economy era, and there will be a lot of consumption in the circulation link, so that the content providers who spend a lot of money on production can only get less than 8% to 15% of the profit. That is, a cassette is sold for 10 yuan in a video store, and the record company can only get about 80 cents to a little over 1 yuan in revenue.
The golden period from 1992 to 1996 was the time when Chen Muyi's Dongdi Music was established. Although the profit was small at that time, the sales volume was high and there was still profit to be made. However, as time went on, piracy became more rampant. Those who sold pirated cassettes or CDs for five yuan each could only make a few cents, and the rest of the profit would be sold through various retail channels, forming a viral spread that the legitimate products could not compete with.
With thin profits, many record companies have closed down. The ones that can survive now are either strong companies that engage in comprehensive entertainment and do not rely solely on issuing cassettes and CDs to earn royalties, or companies that focus on celebrity management and earn money from commercial performance fees. Or they are like him, whose company is neither big nor small, and to put it bluntly, can survive by "living off" the 10% profit.
So for many companies that no longer use records as their main profit sector, Chen Muyi is a bit like a grasshopper jumping in the hot pot, a bit like a jumping clown.
Only Chen Muyi himself knows that the current profits of the record industry cannot be sustained for much longer. It is said that it is now very easy to download music on the Internet. Not many people can afford computers now, but imagine if everyone can easily download music in the future, and cassettes and CDs cannot be sold, the record industry will be completely dead.
The times are about to inevitably come, and many record companies have already felt the chill. They are also preparing for the rainy day, looking for the next breakthrough point between blocking in front and blocking in the back.
This music festival in Shanhai City has attracted the attention of the industry.
Firstly, all record companies need to pay production costs to release records. They have to go through a long process of screening and training singers before they can release records. After that, they have to promote them, which is a huge cost. Music festivals can naturally avoid this cost and make singers well-known. Secondly, the music festival format seems to be a profitable model for the current music industry, so it may not be impossible to learn from it. So it can also be said that the record companies that come here are here to learn from it.
Unfortunately, Chen Muyi was not the only one who had the foresight to see this. Almost all the famous large record companies in mainland China, Hong Kong and Taiwan sent people. For example, Xiao Bo, the vice president of Zhenyan Records, could not resist the fame of his record company. If you count the famous artists in Hong Kong and Taiwan, such as Zhang Lin, Chen Song, and Huang Yuan, they are all under this record company. According to Chen Muyi's information, the other major record companies all have vice presidents in charge.
Needless to say, the top performers at music festivals will probably have to be poached by the other side. In this era, Hong Kong and Taiwan are ahead, leading the trend in culture, and their production level and technology are also at the forefront. In comparison, mainland record companies can only follow in their footsteps. Even if they have production capabilities, compared with Hong Kong and Taiwan's productions, they are down-to-earth at best, but a bit rustic at worst.
Therefore, once the names of these major record companies are put forward, even if the conditions are a bit harsh, I am afraid no one will refuse the temptation to sign with the same company as a famous singer or artist.
Chen Muyi's earth-shaking music development actually follows the templates of those big companies, trying to appear "foreign". In recent years, he has only signed three famous singers. Chen Muyi's cooperation model is similar to that of an agent. The bulk of the cost is still given to the singers, and the profit is not as good as those of the big companies. Chen Muyi also wants to use the music festival to see if he can find a few "dark horses" that the big companies have missed. Although this way of competing with big record companies is really a bit like Don Quixote, Chen Muyi just keeps fighting after repeated failures. This momentum has naturally become a joke in the industry.
There was even a big shot in the circle who half-jokingly said that they ate meat and Chen Muyi could only drink the soup and choose some crooked melons and jujubes.
Sometimes Chen Muyi can only smile bitterly when hearing this. What can he do? What they say is the truth. Although it is said that people are supported by their reputation, what is the use of reputation if they can't even survive? The most important thing is to find good music and singers.
As long as there is a glimmer of hope, even if those big record companies are tigers, he is not afraid of fighting to the death to snatch food from the tiger's mouth.
But sometimes Chen Muyi feels a little sad. Judging from various data, the domestic record industry is indeed nearing its twilight, and an era seems to be coming to an end.
Winter is approaching, will this music festival be the last grand carnival
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The Shanhai International Tourism Festival, co-organized by the Asia Pacific Tourism Association, the provincial government, and the Shanhai City Government, was held on March 2 and lasted for half a month.
The themes cover cycling, marathon, traditional temple fairs and lantern festivals, commodity exhibitions, music festivals, high-quality drama performances, academic seminars, investment promotion, food evaluation and cultural heritage exhibitions, etc., involving up to 23 activities.
During this period, Cheng Ran frequently saw Li Jingping on TV. Sometimes he suddenly felt dazed, as if he had returned to the time when he was taking tutoring classes at Jiang Hongshao's home in the government compound on the eve of his junior high school graduation.
Sometimes he felt very unreal, as if it had never happened. Cheng Ran could not even remember what the refreshing soap scent emanating from the girl's body smelled like at that time.
Kind of want to smell it again.
Shanhai City has entered the hustle and bustle of the International Tourism Festival.
On March 6, the first semester of Grade 12 began. Cheng Ran and his classmates Yu Xiao and Yang Xia went out to school to attend classes.
Occasionally, they would meet the venomous snake Yao Beibei and Liu Ying who did not ride in their father's car but in the car with them. However, after the summer vacation, Yao Beibei seemed to be much quieter in front of him and did not often find fault. However, sometimes she would still say some mild words, but not as fierce as before. I don't know if it was a real change in attitude towards Cheng Ran or a result of growth.
The friends in the yard seem to be the same as before, but the surroundings are actually changing. With the development of Fulong Company, a factory building has been built on the vacant land behind the yard, and the original factory has been expanded. New workers' dormitories are also being built. The tall concrete buildings make the nearby units envious.
The sensational news for middle school students in the new semester is that they heard that the beautiful music teacher Qin Xizhen has resigned.
It turned out that the end of the last semester was her last day at No. 1 Middle School. Countless people realized it belatedly and felt regretful, and many teenagers were heartbroken, hiding a part of the ignorant and restless love in adolescence deep in their hearts forever.
At this time, many people also deeply understood the artistic conception of Xu Zhimo's Farewell to Cambridge. There is a person in life who comes like a colorful cloud and leaves quietly.
I felt lost for a long time.
The ones who were hardest to let go were Lin Chu and others from the 57 Degrees band. They went from knowing nothing about music theory and having trembling legs when standing on the stage to being able to perform without restraint and ignite the flames of inner confidence. All this was thanks to Qin Xizhen, but she was gone just like that. Whenever they thought of this, Lin Chu and others would hold their heads and cry.
Sometimes they would pass by the music classroom, as if if they just looked out, they could see the woman in the classroom who was telling them about music from all over the world, about the past history and the future, and about her own ideals, making them feel like empathizing with the woman and wanting to set off to faraway places immediately.
But when I looked closely, he was replaced by an old scholar wearing glasses.
Where did she go, will she continue to pursue the music she loves, will she come back? Can I still see that beautiful figure crossing the road on the ancient street every day when I go home from school
Some people just appear briefly and then disappear from your life.
Many people think so.
But they didn't know that soon... they would see that familiar figure again on that stage.
She is like a lotus that has endured the passing years and the mundane world. Even though she is humble, small and unknown, once she blooms, she will be unparalleled in her beauty.