In recognition of Qin Qian's contribution, Cheng Ran asked Jiang Zhou to give her performance rewards, and also promoted these to the publicity system of Tianxing Dojo.
The publicity department of the gym was led by a recent graduate recruited by Jiang Zhou. The person in charge was a middle-aged woman named Li Hui who used to sell health products and once opened a print advertising store with her husband. However, her husband ran away after engaging in pyramid selling and the store went bankrupt. She also dragged her several-year-old child out to work and earn money. Jiang Zhou valued friendship and had worked part-time in their store before. He had always been in contact with her and knew her situation. He had power in Tianxing Gymnasium and wanted to help Sister Li at this time, so he asked her to be in charge of the publicity department of Tianxing Gymnasium.
Li Hui is energetic and eloquent, but lacks in development capabilities. However, Cheng Ran has never thought about achieving everything in one step. In fact, it is better to have plasticity when leading a team. The team is honed together with the gym and has the best adaptability.
Of course, Tianxing Daoguan is currently a stable source of cash flow for Cheng Ran, and there is no need for strong publicity and diplomacy. At the beginning of Tianxing Daoguan's opening, it had already occupied the blue ocean of the market with its avant-garde and new trends, so the service system is relatively strong, and the publicity department is the weakest.
After Qin Qian proposed the advertising plan, the difficulty she faced was still the lack of ability to attract investment.
Qin Qian was able to get the hospital to place ads, which was an unexpected success. But for many of the planned advertising spaces for booth light boxes and display racks, apart from the computer mall merchants who were close to the supply chain of the Internet cafe and expressed interest, no one else had taken the initiative to come to her.
So Li Hui took people to actively attack the merchants, but the results were very slight. After a few days, they sold a few booths with low unit prices. What's more, the merchants were actually very conservative and unwilling to sign annual contracts. They were only willing to wait and see the results for a maximum of three months, which was more like a form of charity that was wasted.
These are all things that are being done right now. After investing 30 million in Boss Ma, Cheng Ran, who was originally very rich, suddenly had less money on hand. Now he only has a few million in cash, which he has to keep for CQ and Lianzhong in case of emergency, so it is still good to be able to open up some sources of income.
Cheng Ran gave Li Hui and the others an idea, asking them to talk to real estate developers, beverage companies, stationery companies, and general agents of daily necessities. Zhang Wei and Xu Lan's Yanhua Real Estate was of course the first to support it, taking a large booth, two light boxes, and a bow-shaped frame from the Tianxing Dojo, and signing a contract worth 50,000. The Dojo naturally stopped arranging advertisements from other real estate developers, but the decoration company could find a few to come in.
These are the thorns that Li Hui's propaganda department has to overcome one by one.
The gym's advertising business can bring in millions of dollars in revenue each year, so this area is worth exploring.
Of course, there are other ways to make money in other industries, but Cheng Ran has never thought about casting a wide net to catch more fish, or wanting to get rich overnight.
First of all, the current situation is actually good. There is investment in the future, and there is cash flow that can be absorbed at any time. By managing the Tianxingdaoguan well, strengthening CQ's Internet foundation, and expanding the team, he is also improving his system and reserving talents and technologies.
As for the current situation, although he has a forward-looking vision, it does not mean that he can make a lot of money by just getting involved in a field.
The form of profit in the stock market still allows him to keep abreast of the risks. Relying on the accumulation of two lifetimes, the profits he makes on the edge of a knife still have great risks. He just uses the experience of his previous life to avoid part of the risks, but if he makes a wrong move, he will suffer heavy losses.
In any other field, anything that has anything to do with the real world would require a lot of effort to build a framework, which is not what he wants. Raising funds by making false claims can make money quickly, but it is easy to add fuel to the fire and end up in jail, which is not worth it.
The Golden Melody Awards, a prestigious award ceremony in the pop music scene, was held this month. Qin Xizhen was on the list, but he did not show up to receive the award at the ceremony in Kaohsiung. What was surprising was that the organizer changed the "custom" of temporarily changing the award and giving the trophy to other people. The award was received and kept by the regional arranger of Qin Xizhen's song.
This move was featured in many newspapers and magazines and caused a lot of discussion, mainly surrounding her personality and mystery.
"The little diva missed the Golden Melody Awards, gave up publicity and a thriving 'career', and focused only on music first. This is why we love her!"
"Music critic Han Lei said this is not surprising. She can blend so many styles, either gentle and graceful or soul-stirring, and she can even make them appear in the same song. She knows that she is good, and the listeners know that she is good. Why should she accept the gift of awards from the organizers?"
"Everyone knows the rules. Either you have a backstage connection and can get a share of the profits, or you are very popular and the organizers can use it to get a large group of people to get a share of the profits. Is there anything new under the sun? Not attending shows that Qin Xizhen knows that these are just empty words. What can keep people's hearts is always the work! This is probably why she can sing at such a high level..."
There were many opinions from all sides, but it was rare that there was a lot of praise. Cheng Ran thought that Qin Xizhen's refusal to accept the award actually seemed to have a greater impact than accepting the award.
Moreover, the Golden Melody Awards did not treat her as usual. It seems that this is the effect of the Luo family's downfall, which made Qin Xizhen seem difficult to mess with. Now all parties in the music and entertainment circles have full respect and awe for her.
Cheng Ran has in his hand the Sony player that Qin Qian gave him. There is only one CD in it. The cover is a picture of Qin Xizhen sitting on a chair, wearing a small V-neck backless dress, looking back with eyes as beautiful as autumn. This promotional photo perfectly expresses her unfathomable mystery and charm, making people want to enter her musical world to explore.
Cheng Ran would sometimes put on headphones and listen to a few songs from this CD, which contained all the songs he wanted to hear.
Golden years, ideals, loneliness, determination and a life of drunkenness and dreams...
But there are still some shortcomings. After all, some songs do not exist in the world yet. Cheng Ran thought about asking Qin Xizhen to sing a few more songs...
But thinking about it, Cheng Ran shook his head again. Did he really think of himself as the son of the plane? When he wanted to listen to a song, he would have the best voice to sing it for him at any time? Qin Xizhen was now such a big star that he could choose not to go to the authoritative Golden Melody Awards. It seemed that he was no longer someone he could manipulate at will.
It can be said that my father's Fulong has entered the most competitive market since its birth. Its competitors are all communication giants in the local switch market. Although it has opened up the market in Sichuan Province, it will be a more difficult battle to further expand to the whole country with the Sichuan model, and it needs a more stable and solid foundation. Therefore, Fulong began to change its publicity strategy. Although the sales this year are more than 3 billion, everyone has experienced the cruelty of the market, especially in today's era of continuous technological innovation and change. Maybe it will make tens of billions this year, but it will go bankrupt next year if it cannot sell out.
Cheng Feiyang proposed the idea of fighting hard battles, avoiding complacency, and conducting rectification from within.
It was called the "Rectification Movement" within Fulun.
The rectification movement proposed to strictly implement the last-place elimination system, strictly regulate production and R&D management, on the one hand, introduce an integrated product development management system, and on the other hand, make the internal staff united, able to fight, and maintain fighting spirit. Therefore, they would not hesitate to fire the last-place employees with high compensation, cut off the rotten meat, and even strictly control every link to promote the optimization and upgrading of production lines and other regulations and policies.
The military career brought his father a sense of crisis, and he would never easily be satisfied and indulge in comfort. Cheng Ran sometimes thought that it was probably because of his father's temperament that he felt that it was boring to work hard outside of his comfort zone for a lifetime, so Cheng Ran's personality sometimes tended to be the opposite of Cheng Feiyang.
However, one thing must be admitted, Cheng Ran truly admires someone like Cheng Feiyang.
Because he just can't do it.
Similarly, if Fu Long was in his hands, Cheng Ran probably wouldn’t be able to open it for more than three months.
Without perseverance, persistence, and the nerve to never give up, most people would be ruined if they were in that position.
During this process, Cheng Ran sometimes looked at Cheng Feiyang's back and felt that it was like that before and it is like that now.
Still as majestic as a mountain.
The guy yesterday was from the nuclear power plant, he is on a business trip, when he comes back he will tell me the secrets :)
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