The third floor of Tianxing Dojo opened, but this opening was not as grand as the previous two times. First of all, there was no advance advertising, no media operation and advance layout, and even no flyers were distributed.
Only on the advertisements and display boards outside the Tianxingdao Pavilion was there information about the third floor: "The third floor of our unit is used as a creative space and the birthplace of new things. All talented creators are welcome to come. We will wholeheartedly provide an environment suitable for you and assist your work and life."
One reason for not doing these things is that Cheng Ran feels that the third floor is not a place to generate cash flow and its reception capacity is also limited, so it cannot be too crowded. It should be an ideal place: quiet, but not lacking in popularity, where collaborative ambitions and collisions of ideas gather.
There is also a Hall of Honor here to reflect the contributions made here, so that people will know what has been done here in the future. But you must also be prepared for useless work. This is itself an attempt. The consumption here is not high. It even provides studios and start-up companies with discounted coffee cards, which mainly reflects its convenient working characteristics.
Cheng Ran did not have high requirements for the profitability of the entire third floor. As long as it could support the labor, water, electricity and catering costs of the third floor, it would be enough. It didn't matter if it was not enough, it was not like he couldn't afford the subsidy.
However, the architectural decoration aesthetics of the third floor itself is absolutely ahead of the times under the supervision of Cheng Ran.
High style, you don’t need to pay too much to enjoy all of this, and everything is aimed at the ultimate customer experience.
On the eve of the grand opening, the news that the third floor would not advertise had spread throughout the gym. Even Xiaohu and other disciples from the compound were discussing why there was no advertising, because they had witnessed with their own eyes how the Tianxing Gym was transformed from an abandoned building into what it is today, with all kinds of concepts advertised, such as "the first board game theme bar in China" and "the largest cyberspace in the southwest". This kind of exaggeration is very bad nowadays, as many similar units in Chengdu are following suit. However, the opening of the third floor now requires it to dismantle its own plans
Many employees in the store were questioned outside and confirmed that the opening of the new building of Tianxingdaoguan was indeed not publicized. As a result, the outside world was restless, always feeling that the building was like a black box, and who knows what was brewing...
The storm is coming.
On the last day, I did employee work and checked every detail. The employees on the third floor were selected from the elite waiters in the water bar on the first floor who had rich experience. Each of them was battle-hardened and capable of doing things on their own. Although they did not do publicity and operations, Jiang Zhou was strict on the inside but loose on the outside.
After completing the final inspection of the water and electricity equipment the day before and confirming that everything was correct, Jiang Zhou was the last one to turn off the lights and leave. The voices of the waiters as they left the store could still be heard in his ears: "Manager, we're leaving first!"
The beeping light was turned off, Jiang Zhou went home, washed up, and finally sketched out the plan on the desk. After reviewing it one last time, he lay down on the bed, set the alarm clock, closed his eyes and forced himself to count sheep.
Tomorrow is the opening of the third floor, and the results will be revealed soon. He has a heavy burden on his shoulders, so he must maintain his strength.
When the sheep reached 2,623, Jiang Zhou fell asleep.
Jiang Zhou, who was awakened by the alarm clock, put on his business suit as usual, combed his hair, shaved his beard, straightened his collar, and then went out. The promotional posters outside Tianxingdao Hall were replaced with content related to today's opening. Jiang Zhou entered the store. The time gradually pointed to after nine o'clock. The elevator on the third floor soon became busy.
Soon, the tables scattered throughout the hall were filled with people one after another.
Moreover, most of the people who come here are from the music industry.
Singer-songwriter musician and resident band.
After seeing him, people turned around and greeted him, "Brother Jiang!"
"Hello, Brother Jiang!"
"Brother Jiang, we met at the old house last time. Brother Jiang and I had a drink together. I am honored. I will definitely come to support you today..."
"Brother Jiang..."
"Brother Jiang..."
Countless voices of "Brother Jiang".
Many eyes are looking at you, searching involuntarily.
Jiang Zhou smiled and said, "No need to look, she is not here."
There was a rustling sound filled with regret in the room.
Faced with such a scene, Jiang Zhou was really at a loss. Even Cheng Ran might not have been able to fully anticipate it. However, it was precisely because of this that Jiang Zhou had an idea. In essence, this was also taking advantage of Qin Xizhen's influence.
He said, "However, let me tell you that there is some agreement between us on the third floor and her. For you, for friends like you, we have a plan to support your creation... plan."
Jiang Zhou raised his head slightly, thinking of what Cheng Ran and Qin Xizhen had said before. The whole idea flashed through his mind for a moment, and now he was confident enough to say it out loud.
"The Internet age has arrived. It is a tool and a platform that connects the world. It has infinite possibilities. In the future, your things will also be spread through such places... On the Internet and on emerging digital media, this is called digital copyright or electronic copyright."
“On our platform, not only do you not have to worry about being harassed by copyright infringement, we will also provide you with comprehensive legal protection and support. We can share the risks with you…”
"Today, you who are here can spread the message to the people around you and the creators who create with you. We are willing, Tianxingdaoguan is willing... to cooperate with you in the field of electronic music copyright through support, funding, and promotion."
"Our door is always open to you."
…
When the good news came from Jiang Zhou, this development was beyond Cheng Ran's expectations. This was originally a secret weapon he gave to Qin Xizhen, to make use of her personal influence and the environment she was in. As for how wide the net could be cast to catch more fish, it was just like the horse racing to grab land, how fast and how big the territory could be expanded.
Moreover, at this time, most people have no idea about the so-called emerging copyright. They don’t know what it is, or they know what it is but don’t know what it means specifically. Everything is in a chaotic period, and everything is still fertile ground.
The fertile land is boundless.
Qin Xizhen's singing performance that night, coupled with the fact that she was Jiang Zhou's friend, made Tianxing Dojo unintentionally become a torch at night. Countless people came here to admire its reputation.
…
Since Jiang Zhou released this news at the opening of the third floor of Tianxingdaoguan, it has caused some shocks in the music industry in Chengdu. In this era, many musicians are too far away from creating songs and recording music, and even run into obstacles everywhere. Some can only rely on resident singing and single performances to maintain their hobbies and livelihoods. However, if there is such a platform, there is a chance for them to enter a bigger world, naturally many people will flock to it.
Because this matter happened too suddenly and too suddenly, Cheng Ran had originally planned a longer plan, which had to be adjusted. He could only urgently explain to Jiang Zhou how to incorporate these people into such a system and teach him the ins and outs in person.
"Tianxing Music Platform..."
Cheng Ran nodded, "We co-founded this platform with Qin Xizhen and launched the 'Digital Musician Plan', which means that Tianxing Music signs the digital electronic copyright of the music created by musicians, promotes it through channels and sells it online, and the platform will share the sales revenue with the musicians.
Apart from this, the ordinary copyright of the music of musicians and bands remains unaffected.”
Jiang Zhou asked, "Are they willing to do this?"
"No one should refuse," Cheng Ran said. "First, by signing a contract with Tianxing Music, they only need to take out the digital music copyright and put it into Tianxing Music for profit-sharing operation. It will not affect the traditional channels and there will be no loss. Second, not only will there be no loss, but they can also get the opportunity to promote the music channel of Qin Xizhen and the Tonglang portal website behind the publicity, as well as the profit share of future network operations. For them, this is a matter of more disadvantages than advantages."
"Secondly, if a singer creates a song of good quality, Qin Xizhen has a channel to purchase the relevant song copyrights, not limited to electronic copyrights. A song can be priced based on its quality, which increases the possibility of recording it into a record and releasing it for sale. And this channel is only open to creators who have joined the platform's 'Digital Musician Program'. This is a great temptation."
"People may not know what digital music means, but they will not refuse the opportunity and possibility of releasing a record. The guarantor behind this is a diva like Qin Xizhen who is irresistible."
After this information spread quickly, at the same time, Chen Muyi also traveled around in the name of Tianxing Music, purchasing digital music copyrights from many famous singers and potential new stars.
Today, Jiang Zhou is very busy on the third floor of Tianxingdao Hall, and the signing of contracts for the "Digital Musician Plan" is proceeding in full swing.
Many people came after careful consideration and were willing to cooperate with Tianxing Dojo.
During this process, some people were named and invited into a room alone.
Jiang Zhou made his selections based on a list from Cheng Ran. Jiang Zhou knew some of the names on the list, some of them were singers with some fame in the underground music circle of Chengdu. Cheng Ran's list required Jiang Zhou to recruit them, even if he had to give them preferential treatment, to ensure that they could be included in the digital musician plan.
Chen Muyi built the upper level, Jiang Zhou built the middle and lower levels, and the music circles are interconnected. Under this trend, many underground musicians in China began to move and gathered in Chengdu...