Cheng Ran originally thought that Cheng Feiyang's position as honorary president of the Federation of Enterprises was more symbolic than practical, but later he found that the effect was very good. First, the Business Daily with a government background reported on it, followed by the Evening News and Metropolitan News. Several major local media explained it from different angles. The Business Daily focused on the scale of the government meeting and the statements of participating officials and commentators. The Metropolitan News concentrated on reporting on the responsible persons of the seven associations and the views of some member units. The Evening News focused on exploring the role of this move in enhancing the risk resistance of Chengdu's small and medium-sized enterprises, and at the same time serving as an overall strategic platform for promoting the entire Chengdu business.
This was the heyday of the newspaper media. Several major local newspapers in Chengdu were indeed of high standard. They explained the issue from different angles, but they all worked together to promote the public opinion propaganda effect of this incident.
In particular, Liu Fuhao, the CEO of Hope, who did not participate in the competition for the chairman of the Enterprise Federation, made a statement in an interview, saying that the development and creation of such output value by Fulong Company in a short period of time was a miracle at the western speed, and as a company integrating scientific research and manufacturing, their progress will also bring about social progress, and the position of honorary chairman of the Enterprise Federation is well deserved.
After this article was published in several major newspapers, it caused quite a stir in the business circle. At that time, there were not so many so-called business lists, business forums, and business rankings as in later generations. Sometimes, it is better to shout out a slogan and concept at an appropriate time than to work hard on making products. In recent years, there have been so many snowballs caused by the general trend. Wealth has risen from the wind and flowed into the sea, and then disappeared like an avalanche. Isn't it the process of concepts rising and operating to finally revealing their true form
It’s just that this approach is called operation in business, also known as marketing. Marketing is the east wind that helps the fire. Without marketing, it will not work. However, excessive marketing without a solid foundation of firewood will only make the fire a floating flame on dry grass, which will leave a mess after it passes.
With the endorsement and support of Liu Fuhao, the establishment of the Chengdu Enterprises Association has become a little famous in China. For a while, many people focused on this area.
"Dad, what does this mean for you? You've become the leader of the alliance? Even Liu Fuhao gave you a red flower during the interview." Cheng Ran said with a smile.
"What leader? It's not a big deal. You only know that he pushed us to the front in this interview, but you didn't know that he mentioned to me when we met at the Taoyuan meeting right after that that he wanted to let the group employees come to visit and learn advanced experience. He heard that we introduced IPD and wanted to learn from them." Cheng Feiyang smiled and said, "But it's okay. I can provide food and accommodation for those who come from their company. If you can't afford it, you can learn from us Fulong people and sleep on the floor. You can take as much as you can. It depends on whether you are capable enough..."
Cheng Ran said, "But Lao Liu is really smart. He has done a lot of charity work in the past few years, and has received countless honors and honors. In fact, it doesn't matter if he is the president of a business association or not. It shows his magnanimity."
Cheng Feiyang said, "People like Liu from Hope Group have been through thick and thin since the reform and opening up, and have seen many ups and downs. When he was in trouble, he almost jumped into the Minjiang River. He has experienced everything and has seen things very clearly. He will not argue about the short-term benefits. His goodwill to us actually means that he understands the simple truth that private enterprises must support each other in order to succeed.
Before Fulong was established in Chengdu, he was the only private enterprise in the city, and the second-ranked company was an order of magnitude behind him. "
Cheng Ran said, "So with Fu Longding coming up, Lao Liu is just giving Lu a push to show goodwill. This goodwill can also serve as a bond to contact an ally. This is a very cost-effective deal."
Cheng Feiyang smiled and did not comment on Cheng Ran's exaggerated words, and handed over a freshly peeled apple.
Cheng Ran took it and ate it, then put the newspaper in his lap and continued to read it.
The fact that "Boss Cheng", as the outside world calls him, can peel apples by himself, and if this daily scene of father and son were put in the mouths of some media, they would probably construct a story that the boss of a company with a production value of billions is too protective of his son, but as a result his son is lazy and the road to succession is full of twists and turns, which would make the spectators sit in line and watch the fascinating drama.
Cheng Ran knew that the Enterprise Federation, which was formed by the merger of the seven major associations, was now in high spirits, and the momentum was created in this way. Some saw this strategic platform, and many parties wanted to use it to make the company go further. The close unity of all industries in the Enterprise Federation was actually beneficial to Fulong. If the Enterprise Federation could be united, Cheng Feiyang could control the operation of the alliance and restrain its members, and could effectively play an organizational and leading role, then this alliance would be able to connect with the government and reach the market. It could be an information link, a crowdfunding organization, or even an industry incubator, which would easily create market prosperity.
As the leader of this prosperous Fulong, the influence behind it can naturally be extended and can complement its own business.
Cheng Feiyang seemed to be thinking about something else. After a moment's hesitation, he said, "The country is actively seeking to join the WTO. The country has been working on this. It's just a matter of terms, but it should be accelerated. It may be finalized in the next two years. It will be more convenient for us to expand overseas."
Fulong's overseas expansion plan was implemented last year. In the past, Huatong Company still had some external connections. After Fulong took over, these lines were activated. Cheng Ran knew that Cheng Feiyang's considerations had changed. This Chengdu Enterprises Federation also had another level of tool function for him, that is, overseas expansion. By forming a group with the chamber of commerce, it would be easier to integrate with the international community.
In many WTO member countries, domestic industries are mostly managed and guided by chambers of commerce. Chambers of commerce are extremely powerful organizations in many countries. It has long been common for international industry federations to formulate industry standards and regulate industry behavior.
Why does the WTO define the framework for trade among its member countries? Isn't it to restrict the behavior of governments in international economic and trade activities? However, the WTO can restrict governments, but it cannot restrict non-governmental organizations.
Therefore, if Cheng Feiyang leads the business association, he can protect the overseas business operations of member companies under the rules, which the government cannot do. In other words, if the national government wants to conduct relevant trade coordination in the future, a strong alliance chamber of commerce will be the government's most important partner.
Sooner or later, Fulong will have to confront internationally renowned companies, so Cheng Feiyang is also building a fortress that can mediate and compete with them.
For Cheng Ran, of course he knew the power of this step. There were many cases in the past of using business alliances to safeguard overseas interests. For example, the European Union Lighter Import Association introduced a bill to crack down on the Wenzhou lighter industry. After the Wenzhou Chamber of Commerce stepped forward to negotiate, although the process was difficult, it finally achieved the first victory in the EU anti-dumping lawsuit.
Therefore, Cheng Feiyang started to prepare for how to fight overseas lawsuits, how to gain a foothold in another battlefield, and how to use one's own spear to attack another's shield.
Cheng Ran looked at Cheng Feiyang and felt that he had some foresight. Even he himself secretly admired him. In his previous life, Cheng Feiyang had no chance to display his talents and ambitions. It was all because of his unsuccessful son. He had his wings clipped and had to drift with the tide all his life.
And now looking at Cheng Feiyang with sparkling eyes, he walked slowly but gave off a calm aura.
Cheng Ran felt that the apple in his hand was becoming sweeter and sweeter.
…
Cheng Ran still submitted the information for the provincial outstanding student selection. Actually, there was another reason why he was not interested at first. The information required a self-evaluation of his high school life. And this self-evaluation really cannot be written freely. The judges will not take care of your personality. The principle is not to go out of line and show the students' multi-faceted qualities. There are templates for this, at least in the general framework, and everyone must be neat and tidy.
So when Cheng Ran spread out his hand to write his self-evaluation, he would often use a sentence like this:
"I love sports, actively participate in physical exercise, and strive for all-round development of morality, intelligence and physique..."
“I will work hard to improve myself and my academic performance…”
“I wholeheartedly support the leadership of the Party… I love my motherland which is marching forward with reforms, and I will study hard and work hard for its construction!”
"I will take this as a glorious page in my life and make great strides towards my life goals!"
"I will be grateful, help others, love the collective, care about my classmates, abide by discipline, love labor, return lost property, and have a strong sense of environmental protection..."
Looking back at this self-evaluation, Cheng Ran felt that it was so sonorous and powerful, and it reflected the rumbling sound of his heart everywhere.
The judges will definitely be impressed.
Who made me provoke that nagging Yang Xia
If I don't do these, I'll probably keep complaining about it.
Just like when I was a kid.
When thinking of this, Cheng Ran smiled.
…
That day, Cheng Ran got on the bus and saw Zhang Yu coming out of the post office just when he was getting off work through the window.
He held something that looked like a money order in his hand and frowned. This was something Cheng Ran rarely saw.
Zhang Yu paused on the street for a while, turned to the noodle shop next to him and ordered a bowl of vegetarian noodles.
This is a scene that Cheng Ran has encountered many times.
He thought about it and turned around to call Zhao Qing, who was best at digging out people's background.