At the end of this century, the pace of globalization is accelerating. The Internet wealth creation myth of Nasdaq in the United States across the ocean is attracting countless entrepreneurs in China, across the ocean, to attack the Internet field. The "American Dream" is reshuffling the wealth and future business leaders, just like waves of aftershocks that are awakening this ancient land.
After the August bombing, demonstrations broke out in major cities across the country and anti-American sentiment was on the rise, but whether it was computers or the Internet, the advanced productivity that originated from the other side of the ocean still carried an irresistible power and expanded beyond all human emotional boundaries.
The slogans held by the people during the march were "Boycott American products, except computers." Many students marched during the day and reviewed TOEFL under the lights at night. After several weeks, the visa center was still overcrowded.
The annual multinational wealth conference with the theme of "China: The Next Fifty Years" was held in Shanghai in September. More than 300 leaders of multinational corporations and more than 60 presidents of Fortune 500 companies gathered at Pudong International Airport on the world's most advanced private jets.
These people who dominate the world's economic landscape have come to this land, which may determine the final direction of the future wealth creation competition. They will also turn this land into a new battlefield.
At this time, CQ was launching the CQ coin model, and relying on the simple web game Lingyu, it began to charge towards the biggest piece of cake in China's Internet, the graphic MUD game.
But to be honest, CQ has inherent flaws. The web version is not as good as the client-based large-scale online role-playing game core. Many of Lingyu's attractive selling points are the result of Cheng Ran using many advanced ideas to improve the gameplay. So Lingyu can charge, but to what extent it can sprint is hard to say. With the emergence of countless subsequent online games, it is still unknown whether Lingyu can hold on.
After Cheng Yuzhong joined CQ, Cheng Ran asked him to promote CQ coins as quickly as possible.
At the time when the CQ virtual community was launched, the rapid sale of CQ coins became a top priority. Therefore, it was too late to slowly develop and build channels.
Cheng Yuzhong is indeed a veteran in this field. On the one hand, he has made use of the board game distribution channels of his elder brother Cheng Ran on Lianzhong. The channel distributors of board games have expanded to the city level. There are more than a hundred city-level distributors, who used to be responsible for selling Three Kingdoms Kill. Now the producer of Three Kingdoms Kill has actually created a CQ coin for sale. There is currently no obvious growth in the market for Three Kingdoms Kill. Although sales are stable, with increasing competition, the good days of distributors who used to enjoy a lot of fat and cream are gone, and they are feeling a little uncomfortable. Now that CQ coins have been newly introduced, distributors can purchase goods at a 40% discount and sell CQ coins through newsstands, bookstores, and even physical software chain stores.
40% off, the price is a bit high.
Cheng Ran knew.
Firstly, this is an emerging online virtual currency, and no one knows whether selling this thing can make a profit. This is the first time to try it out, and every dealer is skeptical. If enough profit margin is not left, no one may do this. Cheng Ran also does not have the time to notify all dealers to hold a pyramid scheme conference to cheer them up. That may save some costs, but it is time-consuming and labor-intensive, and unnecessary. Time is money.
Even though Cheng Ran gave up 40% of his profits, there were not many distributors who purchased goods at the beginning.
The dealer channel of Three Kingdoms Killing alone can only support 30% of the CQ coin sales channel.
Cheng Yuzhong also contacted Yu Bi, a channel operator on the market. Yu Bi's distribution channels are very wide, wider than those of Three Kingdoms Kill, and have a larger coverage, but the price is very high. If you handle their CQ coin cards, you have to split the profits 60% to 40%.
They got six.
The situation is stronger than people. The current grand strategy is not to affect the support of CQ coins for the virtual community and Lingyu games, so the issuance of CQ coins is the top priority. Cheng Ran signed and approved it, and then took action.
These two major channels support the current CQ coin card sales network.
After the virtual community was launched, CQ coins were tried to be issued at 100,000 in the first month.
One and a half weeks after its launch, the Lingyu web game saw a sharp increase in in-game consumption. The CQ coin channel reported that the issuance volume was insufficient and the terminal requested an additional issuance amount.
So we rushed to add more copies and shipped an additional 100,000 units.
One week later, the 100,000 were in crisis again.
This time, Cheng Ran waved his hand and increased the shipment by another 200,000.
The fact that Lingyu was successful made the circulation of CQ coins close to 400,000 in the first month.
This was the first time that CQ had its own way to generate profits, which could slightly offset the operating costs brought about by the rapid growth and gave Cheng Ran a sigh of relief.
Cheng Ran does not want to get involved in a meaningless war of attrition involving capital, and is focused on development. In the process, the equity cannot be overly diluted, which means that he needs to find a profit model on his own, strive to monetize CQ's traffic, achieve self-sufficiency, and have a surplus to expand into other areas.
However, with a monthly circulation of 400,000, half of the cost is paid to the channels, which is too high.
But some things need to go through such a stage. During this month, Cheng Yuzhong also gradually formed a field team.
When Lin Xiaosong was there, he organized a group of people who could be transferred to a region at any time and stay in it for a month and a half to collect data without any complaints. But this group of people belonged to Lin Xiaosong, and Cheng Yuzhong was destined to have no say in it.
What Cheng Yuzhong did was essentially different from what they did, and the team he needed was also different. Cheng Yuzhong used the one-month release period to refine the people he had on hand, and sent them out to connect with channel dealers, run business, and have some experience. Some of them couldn't make it and left, but those who stayed were basically ready to use.
After Cheng Yuzhong's team has been trained a bit more, Cheng Ran will give them a more important task.
Moreover, he was also observing Cheng Yuzhong.
What he needs is not just someone who can lead a team, but also someone who is insightful, can stand on his own, and play an important role in the development of CQ.
To put it bluntly, what Cheng Ran wanted was a great commander like Zhou Yu who could command a corner of the country and be able to defend against foreign enemies and fight major battles.
Is Cheng Yuzhong his Grand Commander
We have to wait until this first battle is over before we see how much he can gain.
It is impossible for CQ to be stuck in the throat of the channel forever and be covered with a layer of wool.
There are many methods that can be used as reference in the past and future. Even for instant messaging software, it was through trial and error, and only after learning lessons that the way to monetize traffic was found. Cheng Ran has these methods from his previous life, but he can only use them if Cheng Yuzhong cooperates enough.
Because once it is used, this method will no longer be a secret. It will be known to everyone. If you can do it, others can do it too. And he must ensure that he does it to the extreme and occupies the high ground so that later competitors will not be able to make any waves.
…
In the senior year of the 10th Middle School, there was another piece of news. Zhang Yu, who was known as the "iron-faced man" in the grade, cancelled the courses of Class 7 and became the English teacher of Class 5. This matter had been approved by the grade director Sun Hui, and Class 7 did not have much objection. They did not like Zhang Yu. Secondly, the new English teacher of Class 7 was a very elegant female teacher. Her classes were lively and active. Compared with Zhang Yu, her classes were more attractive. The students in Class 5 were extremely envious and hated why such a good thing did not fall on them.
There are also some rumors about the reason why Zhang Yu cancelled one class and only taught Class 5. Some said that he was not a good teacher, and a student with a good background in Class 7 used his family connections to get a new teacher. Others said that Zhang Yu was not good at interpersonal relationships, was no longer interested in teaching, and was thinking of going out to do business.
But there is no doubt that generally subject teachers teach two or three classes, and the school needs to make the best use of teaching resources. However, Zhang Yu said he would only teach one class, and it has not caused any backlash. The rumors that Zhang Yu has a strong background seem to be groundless.
Cheng Ran was probably the only person in the whole school who knew what was going on.
Because I gave him the "homework".
Zhang Yu's project is led by him, but it doesn't mean that he can just allocate funds and manpower to get it done by just thinking about it. A business plan is needed.
Zhang Yu must submit his plan as soon as possible, so that he can use the funds allocated by Cheng Ran according to the plan. Otherwise, he can't move a penny.
During this period, Cheng Ran, as the "big boss behind the scenes", had already sent him two responses to his business plans via email.
The first instruction to Zhang Yu was, "There is no formed framework! There is no big framework! Important information is confused. What is the company's mission? What is the product overview? What is the plan? Vision? None of them. I gave you a team, but do you know your team? You are not familiar with them. There is no running-in among them. You are a mess. You don't understand product development and product development steps. There are none. It's all confusing slogans and assumptions without data support. This business plan is worthless!"
It is conceivable that Zhang Yu's face turned red and hot when he saw the instructions from the "big boss". He could almost feel that the pot-bellied tycoon opposite the computer, who seemed to think he saw everything, was looking at his "naive" plan with contempt and sneering.
This was a huge blow to Zhang Yu's self-esteem.
But this blow calmed him down again, and his stubborn nature made him stop stacking the tables and start to concentrate on his work.
When Zhang Yu sent the plan for the second time, Cheng Ran read it and commented, "You have the framework, but it's like a clothes rack supported by a puppet. Any experienced person on the street can write it. There is no uniqueness and the vision is not attractive. I am investing in you now, but no investor will invest in you except me. Can you really impress your employees and potential investors from the bottom of your heart? You can't do it. You are cold and emotionless. Why do you develop this product? Why is it most suitable for you to develop it? How are you going to expand your business... You have a team and you know them, but you don't have their past experience, their resume, what they can do in your hands, and an outline of the product's execution steps. What are the market opportunities and what is the profit model? Be calm, think clearly, and do it well with all the methods you can. I hope you won't let me down the third time."
Thinking of the scene where Zhang Yu asked him to hand in his English homework, Cheng Ran typed these comments on the other side of the email and felt very proud.
…
When the second instruction from the "big boss" came down, Zhang Yu suddenly stood up from the computer. If you look closely, you can see that his hands were shaking and his pupils were gathered into a dot, obviously like an angry leopard.
If he could, he would like to type a line of words directly to the other end of the email, "Whoever wants to do it can do it! I quit!"
Because he deeply felt the arrogance and sharp face of the "big boss" opposite him, he must be an extremely annoying person. If the other party dared to say such words in front of him about the results of his hard work, he would definitely punch the other party in the fat face.
However, after calming down, Zhang Yu had to take out the letter hidden in the drawer.
The immature content on it made him feel uneasy.
"Hello, Uncle Zhang, our school has limited conditions and cannot provide students with much nutrition, so most of us are malnourished. However, with your help, we can eat eggs and fresh vegetables from time to time. It is you who replenished our nutrition and restored our health. We used to think that if all the children in the world were regarded as birds, then we must be the most wingless and forgotten group. When other birds were nestling in the arms of their parents to enjoy the warmth, we were still looking for straw nests that could bring even a little warmth in the cold wind. When other birds were still opening their mouths to ask their mothers for food, we had to learn to avoid the sharp eyes of eagles and find earned food in danger. But you made us feel that we are not uncared for. With the help and care of kind people like you, we are not a group of lonely birds. We must work hard and study hard, and in the future, we will be rich and kind people like you..."
The last sentence finally made Zhang Yu laugh.
He carefully collected the letters with crooked words on them, folded them and put them deep in the drawer.
Then he applied to teach only one class. Sun Hui, the head of the grade, knew that Zhang Yu was transferred to No. 10 Middle School because of the request from the Education Bureau and the recommendation of a vice principal. Although Sun Hui, at his level, might not care about the vice principal, there was no need to dwell on this matter, so he agreed. After all, it was also smooth to get the principal to sign.
Next, Zhang Yu used the extra time he had when he was not preparing lessons to go out and do research. At the same time, he had in-depth work with Lin Xiaosong on the Doberman side. In terms of product development, he shared everything he knew in his professional field, made many suggestions, and constantly polished and revised the product.
He kept collecting documents from various schools in the province and the policies of the Education Bureau. He even paid for someone to investigate some internal information out of his own pocket. At the same time, he called a few old friends and put in the same energy he had when he wrote professional books.
So the third time I submitted the business plan, I got an online communication opportunity from the "big boss".
Zhang Yu logged into CQ at nine o'clock in the evening and saw that the CQ number of the big boss that he had added in advance had been approved. The CQ number was very simple and the name was straightforward, just "Chen Lei".
Zhang Yu had long known the mystery of the big boss behind the scenes. Whether this was the other party's real name was still unclear, but for now he was still focusing on the results of his third plan.
Zhang Yu was a little nervous. He almost remembered the embarrassment the other party had given him in the previous two plans. Although there was no face-to-face communication now, if the other party still spoke rudely on the Internet, would he be able to hold it back
After a brief greeting, "Chen Lei" said he would get straight to the point.
Both of them were straightforward, but the difference was that Zhang Yu was brave enough to type, "My plan... do you have any instructions?"
"There has been a lot of progress overall, and it can be seen that it is no longer a toad that jumps and jumps with every move. However, the business content is still too thin. This is also related to your lack of similar experience. This can be cultivated, and the professional and team running-in. From the product planning overview, it can be seen that there is already integration. It's barely acceptable..."
The words Zhang Yu read were really glaring, and he felt his eyelids twitching. What was the meaning of "a toad jumps when you poke it..."? Moreover, the person opposite him was so picky that he felt very unfriendly. His tone was aggressive, probably because he was usually in a superior position and was used to ordering people around.
You better not yell at me in front of me...
Damn old man...
But when he thought about the fact that he had to go through such a "big boss" to get a million in start-up capital to start this business, Zhang Yu had to remind himself to control his anger and replied with a sense of irritation, "Just barely enough?"
"What else? It was just mud before. Even though it has many holes now, it is still a honeycomb briquet after all. At least it has a shape. But you want to take credit for it? My money was blown by the wind?"
Zhang Yu felt his self-esteem was crumbling: "Can you please stop talking like that?"
"Dude, you don't understand the situation or what? If you write this plan in a shocking way, I will flatter you... But without the diamond, what else do you expect from me? Gentle encouragement or kind advice? I am not your elder, nor a philanthropist. I have no obligation to care for injured animals on the roadside. Your opponent is unlikely to sympathize with you having a family. I have paid real money, and I want to get the same return."
Zhang Yu felt a little short of breath, "So, do you intend for our cooperation to end here?"
"I have said so much to you and invested so much resources to stop here. Am I so idle? I have to stop here. I have spent so much time trying to wake you up? Let me ask you, why did you start the principal's administrative system first?"
"Because the highest authority in a school is the principal, whether a software is useful or not, if the principal can use it to improve productivity, this is the best way to convince a school directly. And if this system can open up sales and reputation, then it will be much easier to promote other products of our brand in the same school."
“Why choose this time to launch this product?”
"This year, the Ministry of Education proposed a new curriculum reform, which required teachers, students, and managers to give full play to their main position and innovate independently. I investigated and found that the traditional principal management system still used in major schools violates the basic idea of the new curriculum reform. Therefore, the arrival of the new curriculum reform also requires new requirements for the principal management system of each school. While doing routine management, we must keep pace with the times, keep pace with policies, and have expanded functions. As long as we meet this point and launch a principal management system under the new curriculum reform policy, we can start a battle of renewal in schools using traditional systems. This is a great opportunity."
"Have you thought about it? What's the name of the brand?"
Zhang Yu typed, "Hua Zhang."
He originally wanted to explain to the demanding boss, but the other party unexpectedly did not discuss it in depth, and simply replied with one word, "OK."
Then went offline.
Zhang Yu was stunned, and there were ten thousand ferocious beasts passing through his heart... What did this mean? Find me and torture me
Just as Zhang Yu's anger rose again, Lin Xiaosong called.
He was informed of the news that the boss had given the go-ahead and the plan was approved.
Two million yuan was immediately deposited into their account.