The joint venture was established in 1996. In just three years, it became the agent for more than 200 well-known domestic and foreign games such as "Resident Evil", "Might and Magic", "Heroes of Might and Magic", and "Homeland". Now, China Overseas Yubi Software Company, which has become the largest game publisher in China, just experienced a personnel turmoil not long ago.
When the company expanded to North America and Asia through a proposal from the French headquarters, he lobbied senior management to abandon the establishment of an Asian center in Japan, where the gaming industry was more mature, and instead set up an Asian center in China, where the economy was developing rapidly due to reform and opening up. He also came to China in person and reached an agreement with senior government officials of China Overseas through intermediaries. He single-handedly brought up Ge Ling, the director of the China Overseas joint venture Yubi Company, and just won a victory.
Geely, the vice president of the production department of the Chinese company headquartered in France, resigned and returned to France, which means that although he was the supervisor before, he was only responsible for marketing and distribution. Ge Ling, who had lost the power of game production, has truly regained the two major powers of marketing and production in his hands.
In the guest room of the Zhonghai Equatorial Hotel that serves as an office, Ge Ling sat on the hotel's wide chair, squinting at the scenery of Zhonghai outside the window. This French woman, who is nearly 40 years old, has short hair that sticks to her scalp, wears a pair of narrow-framed glasses, always dresses simply, and has a slim figure. Sometimes she gives people the impression that her temperament is more like a nun than the top executive of one of the world's most famous game companies in China.
Her life can actually be described as rich. She first graduated with a degree in public art from the École Nationale Supérieure des Beaux-Arts in Paris, then turned to study economics. After that, she worked as a nurse in a hospital. Then she joined Doctors Without Borders, and later managed the organization's rescue teams sent to Lebanon, West Africa, Syria and other places.
Beneath her seemingly weak appearance, she actually possesses extraordinary energy and willpower far beyond what most people imagine.
As the pioneer of YuBi Company in China, Ge Ling, who was unwilling to just help the French headquarters from the beginning, quickly expanded and strengthened the Chinese company. However, in order to contain her, the French headquarters also sent Vice President Geely, and took control of the core production department, and handed the reins of market expansion to her. The French headquarters’ meaning was very clear and understandable. You are responsible for the external affairs, and we don’t care how you expand outside. However, for a game company, the production department with greater internal weight cannot let you buy people’s hearts, let alone have your own faction.
However, in China's fast-growing market, Ge Ling remained invincible and her reputation reached its peak. In the end, even Vice President Geely was forced to step down. Now is the time for her to begin to consolidate the highest power and be truly crowned.
She has never been a person who likes to be checked and balanced. Moreover, with China's rapidly developing economy and the rapid renewal of software and hardware markets, Ge Ling has discovered a new continent that needs to be conquered. This will be the territory where she can realize her ambitions and gallop freely.
Now, the brief celebration of power and victory has come to an end, and Ge Ling still needs to carry out her will.
Secretary Lu Ying knocked on the door and put a stack of reports on her desk. Although she was the top executive of a famous game company in Asia, Ge Ling was not passionate about games. She was only passionate about management and conquest. Many multinational companies were used to handling affairs by email, but she still preferred traditional reports. The reports were about various affairs of the human resources department, production department, and distribution department.
Watching her review the reports and writing down the documents with her pen, Lu Ying said in fluent French, "Your new office, which was Mr. Geely's former office, has been renovated according to your opinion. It has been completed. You can choose a time to come to China Resources, but are you sure you don't want to add more offices?"
Network games, large-scale multiplayer interactive games, and community games are likely to become the mainstream in the future. We can actually break away from the headquarters and take our own path. But Ji Li is a heavy game fan and producer. He is too traditional and only sticks to the single-player game path. He turned a deaf ear to my words and may even be dismissive in his heart. Otherwise, the first-mover opportunity of this CQ will be occupied by our Zhonghai Yubi. "
After a pause, Ge Ling asked, "What do you think about the future of the game Spirit Realm?"
Lu Ying said, "The problem with previous stand-alone games is that they are very popular when they are first released, but any game has a lifespan, which ranges from a few hours to dozens of hours. Generally, games that can be played for hundreds of hours are considered high-quality. But for a player, this is also the end of the game's lifespan. They will get tired of the old and love the new, and will start playing newer games that can bring them more freshness.
However, online games are different. What attracts people is the interaction, the competition with real people on the other side of the computer. This interaction will create stickiness, and the user's game time will increase significantly. The most frightening thing is that this subverts the traditional one-time transaction method of single-player games that can only make money once. Through the method of point cards, this game can receive a steady stream of money from an increasingly large user base. This was previously unimaginable."
The right-hand man trained by this powerful woman said solemnly, "I have seen many small companies grow because of a game, so CQ should be no exception. The game will bring them unexpectedly rich profits."
Ge Ling nodded and said, "Your idea about Lingyu Games is basically the same as mine. Now someone has taken the path I once thought of, but fortunately, you have investigated CQ. This is a small company with a small scale and started with small software, while we have the distribution channels they need at present. After all, this is also a unique channel. I believe that in China at this time, no company can compare with our huge channel network. And these are exactly the blood supply channels that this small company needs for its current growth."
Ge Ling pointed to the document on the table that she had never signed and approved. "Why should I hold back their payments and make their blood supply difficult? Before, it was 400,000 a month, and now it is 600,000 a month, and in the future it may be 800,000. In two months, it can reach more than one million. We hold them back for two months each time. This one million plus will put pressure on their current server growth. I believe it is also a very important amount. They must be very uncomfortable. But we must create such obstacles..."
"Because of the agreement that Vice President Yang signed with them before, I think it should be changed."
The pair of eyes behind Ge Ling's narrow-rimmed glasses were slightly squinted, and actually looked a little... kind.
"We only get 33% of the profit, but we support almost 90% of their channels. The contribution that Yubi Company makes to them is huge and pillar-like. That also means a very important point. Without our support, they will die."
"So with this as an issue, we need to adjust our strategy. We had no experience before, so we still stuck to the old perspective. Now I think a 70% share is not too much, right? This can also provide us with a reference for similar distribution in the future... Then in the future, Yu Bi's income from this gold mine will also rise, even exceeding our traditional line of production and distribution agency."
"At the same time, we can actually acquire a portion of their equity. In this way, CQ will become our cooperative company. Then, the foundation for our own online game production will be settled. If YuBi takes this path in the future, we will have integrated such a team in advance."
Lu Ying looked at the woman who held the power of life and death. When she realized what was happening, her eyes lit up.
It turned out that his boss had bigger and bigger ambitions. He had extended his iron fist to conquer that small company which was currently located in Chengdu but had found a gold mine, which was not unlike the famous Chinese idiom "to possess a treasure is to be guilty of it".
A company that is about to grow huge profits because of a graphic mud game may not be that important considering the size of YuBi.
However, for Ge Ling in the overall strategic situation of the new Yu Bi under her control, this represents a brand new and unique future.
(First update.)