2000. Late October.
Cheng Ran's mother Xu Lan came to Nanzhou. The period between Cheng Ran's college entrance examination and his entry into university was actually Xu Lan's busiest period. However, despite being busy, she also fulfilled her duty as a mother. Cheng Ran was able to have a nutritious and appetizing breakfast every morning when he woke up, and there was also a series of food that his mother packed up after attending the dinner. All of these allowed the young master of Fulong, the helmsman behind CQ, to stay in full shape for the college entrance examination.
Looking back, I feel that history is surprisingly similar. In her previous life, Xu Lan worked in a restaurant and often packed up leftovers from banquets to feed her parents. Now that she works for a real estate company, she can even pack up leftovers from dinner parties to feed herself. This is simply a natural skill from her mother.
By the time Xu Lan was free after that period, it was already late October. And it wasn't just a complete gap, Xu Lan was on a business trip to Nanzhou, so she could visit Cheng Ran's school by the way, "Your mother won't be free to come tomorrow, so what's the matter? Think of what delicious food you want to eat all at once. I won't be in Nanzhou for long, so I'll treat you to a meal all at once, and I still have some work to do here."
When he was at home in high school, Cheng Ran felt that Xu Lan was busy, but at least he was a treasure. After entering college, he felt that his family status plummeted. She only came to visit his university on a business trip, and she also stated that she didn't have much free time. I always feel that she is full of disgust as if she is not a biological child.
At least you were proud of being the provincial top scholar, right? So... you just throw it away after using it
When he picked up Xu Lan, Cheng Ran took her around the school. They didn't treat her to a meal at a high-end restaurant in Nanzhou as Xu Lan had said. Instead, they had a meal at the Xingyuan Canteen, where most graduate students eat. After touring the school, Xu Lan was very happy. "So HKUST is so big... Hey, your school is really great..."
Seeing his mother's excited look, Cheng Ran's mouth twitched. He thought to himself, Mom, your reaction arc is too long. You only remember to praise your son's school at this time
Yanhua Real Estate's branch in Nanzhou was established and also obtained the corresponding plots of land, mainly in Wulizhuang area. In August, the China Real Estate Nanzhou Conference was held. Six national media in China, dozens of influential municipal media in core cities, many heavyweight magazines in the real estate industry, and the current mainstream real estate websites in China, poured into Nanzhou in three or four batches.
Many people in the news industry have expressed their feeling that this is the highest-level and largest event in the real estate industry in history.
The meeting was held at a time when China was facing challenges after joining the WTO. Nanzhou has always been a battleground due to its special geographical location. At the same time, this grand meeting also made the local land industry in Nanzhou smell the smell of "the enemy is at the gate".
Even from the earliest days, some local real estate developers have been creating public opinion, claiming that "a ghost is hovering over the property market!"
Then there was this exciting North-South real estate alliance that came together in the South State in August.
Not only the troops from Guangdong, Sichuan, Hunan, and Beijing in the mainland, but also the Hong Kong-funded enterprises such as Shui On, Hang Lung, Hung Kai, and New World that had been deployed long ago, and the coveted hunting of international capital "entering the market through backdoor listing" brought in by China's entry into the WTO. All of them formed a large army, and Nanzhou was covered with dark clouds for a while.
Yanhua Real Estate, one of the representatives of the Sichuan Army, was the first to propose the concept of "housing reform movement", which started from the bottleneck of the previous real estate stage.
This bottleneck began at the beginning of the century when China's real estate residential sales volume was already the highest in the world. However, due to the rigid and blind thinking of overall real estate development, which did not consider actual needs, or in today's words, there was no user experience, houses could not be sold, with a net increase of more than 10 million square meters of houses each year. The rigid environment has brought a very stagnant and frustrating stage to the real estate industry.
At this time, everyone knew that the trend had already been formed and an opportunity was needed to guide the industry's thinking. Because this was so important, at that time, it seemed that this opportunity was more likely to come from an official initiative and document, such a baton.
But no one expected that this opportunity would eventually come from the people.
Yanhua Real Estate, which stood out as the only private contractor for the construction of the staff housing park for the Fulong headquarters in Chengdu and the largest convention and exhibition center in Asia in Chengdu, proposed a "housing reform movement", which means that in terms of industry thinking, housing itself should return to the attributes of livable housing, meet user needs, build an ecosystem, and create a dream home that is truly suitable for consumers. The attribute of real estate developers in this regard is to be a gardener who builds ideal homes for people.
Of course, there are also a series of eight principles and eight initiatives.
In fact, to put it bluntly, it is a bit like the commercial ecological form of residential gardens in residential areas that is not uncommon in later generations. What is needed is to use more plots of land to build supporting facilities, build ecological gardens, and create a livable living experience rather than densely populating residential areas to make money. However, at the moment, it is still in the stage of exploration and ignorance, and most real estate developers do not have a unified understanding.
Cheng Ran felt that the Yanhua Real Estate, which was established by his mother and Xie Feibai's mother, had raised this banner at this time, allowing Yanhua Real Estate, which was already a rising star in the real estate industry, to surpass the accumulation of some old real estate developers over the past decade and enter the forefront in terms of popularity and brand strategy.
As expected, the "housing reform movement" in Nanzhou immediately attracted the support of the real estate industry. It was not that they were willing to give Yanhua Real Estate a chance to rise to the top, but in the current bottleneck of the real estate industry, they really needed such a voice and such a concept to link various real estate developers to promote momentum and stimulate the nerves of the general public to change the current weak trend of the real estate industry.
The so-called wind outlet, this is the wind outlet.
…
After this concept was proposed, various real estate developers had different attitudes, and clues could be seen in the interviews that were publicly released after the major media outlets surrounded them.
Lu Jian of Haier Real Estate said: "This is playing the cultural card. The housing reform movement proposed by Yanhua Real Estate is essentially something that all of us agree on. This is a cultural innovation movement based on the Chinese housing industry, and it can be understood from the perspective of the Renaissance."
Wang Shitou said in an interview: "There are more than 20,000 real estate companies in China, with an average registered capital of 50 million yuan. Among China's listed companies, there are less than 40 real estate companies. In this context, it took us 12 years to raise 2 billion yuan, while Huayuanda only took 3 years to raise more than 400 million US dollars because Huayuanda has overseas financing channels. The most urgent issue for our strategic alliance of China's real estate network is to solve the funding channel. We have all seen examples of financing and restructuring entities in the name of the network, such as Yingke Power's acquisition of Hong Kong Telecom and AOL's acquisition of Time Warner. If real estate companies do not want to be acquired by network companies, they must unite to find a way out for funding."
Wang Shitou is smart. He has been operating Zhongfangcheng.com, an alliance composed of domestic first-tier real estate brands, for a long time, to lead and formulate industry norms. Yanhua Real Estate has emerged and become famous in Zhongfangcheng.com with its own strength. As the alliance leader of Zhongfangcheng.com, he wants to use the new concepts proposed by Yanhua Real Estate to stimulate the market. On the other hand, as the boss, he certainly does not want to become a complete cheerleader for Yanhua. He also takes this opportunity to express his own proposition, that is, to solve the problem of financing difficulties.
Ren Zhiqiang said, "The new housing movement is a signal from the market economy to the government management of the real estate industry today. Our administrative management, planning restrictions and other aspects are lagging behind the market. The market economy requires everything to start from demand. Developers may lag behind market demand, and managers lag behind developers. This is why we advocate the housing reform movement."
In response to some people saying that they are creating hype, Feng Lun of Vantone Real Estate said: "For the same thing, the IT industry hyping up the Internet and hyping up the concept is called entrepreneurship, while developers speculating in land and real estate are called big scams. In fact, Internet companies are burning money, while developers are making money."
There are also different opinions. Pan Yi said, "This is an anti-construction and anti-business boss meeting, but the scale has been expanded and slogans have been shouted. In fact, construction and commerce are the issues that the housing reform movement should be concerned about." His ambition and arrogance are the same as Wang Shitou's, and of course he is unwilling to be a yes-man. He sees the advantages of the housing reform movement, but essentially does not want to give the banner of guiding industry thinking to Yanhua Trust alone.
Of course, there are also those who oppose and sing a different tune. Some real estate developers said, "The biggest role of the housing reform movement is to announce the end of the era of housing construction under the planned economic system, and everything will be based on the market. Since it is market-oriented, it should be the business of developers, material suppliers, and builders, and has nothing to do with the management department. Since the government does not care, everyone should sit down and discuss the topic of the underworld again." This is of course in the hope of breaking up and reorganizing the current structure, but these voices do not have much effect in the face of the current trend.
The real estate industry was shocked by this, because words like "reform" and "movement" easily make people think of the turbulent rivers and lakes and the bloody fighting with flags, which is very heart-wrenching.
In the current real estate industry, this kind of stimulus is desperately needed to turn the situation around.
The key point is that the "housing reform movement" proposed by Yanhua has a clear outline, but its boundaries are vague, and many definitions appear broad. This allows more room for trial and error and can be interpreted from different angles.
From one perspective, if you want to hype up an industry, the scope of a concept cannot be too specific and clear at the beginning, otherwise there will be a lack of room for interpretation and it will not be able to accommodate a large amount of hot money.
This is just like the blockchain in later generations. It’s the same principle.
…
Yanhua came to prominence thanks to this conference, and Nanzhou also got a share of the pie. The land in Wuli Village was a test field for Yanhua to implement the "movement" he proposed, and many eyes were actually paying attention to it.
Xu Lan and Cheng Ran walked around the school. Cheng Ran also accompanied his mother to buy some clothes for himself in a sportswear store near the school. They were tired from shopping, so they sat down in a famous grilled fish restaurant outside the north gate of USTC in the afternoon. The restaurant was built in an old house and was very old, but the food was very good. It was a favorite place for USTC students to improve their meals.
It was time for dinner, and many students were sitting in the restaurant, speaking all kinds of accents. The mother and son sat down in a corner by the window, peeling the crispy fish meat. Xu Lan watched Cheng Ran eating with relish and smiled slightly, "Ms. Hongshao, are you still studying alone in England?"
"Um."
"You come here a lot?"
"We've been in touch."
"You can study at HKUST, and if you want to go to the UK, that's also possible." Xu Lan said lightly.
Cheng Ran raised his head and was stunned. "Huh?"
"Your father and I used to say that we don't have the ability and you have to rely on yourself. That's because our family really doesn't have the conditions. Now if you want to pursue something, you can try. You know, your parents are working hard outside, and to a large extent, it's all for you."
"Yeah. OK." Cheng Ran lowered his head and didn't dare to raise it again, for fear of sore eyes.
Xu Lan's eyes were soft. On that day of that month, she slept with her child's father at night, and both of them couldn't sleep all night because of the sentence "It's all our fault". Now she is running around just to say this in front of her son.
Both parents are okay, and I hope you can pursue what you want.
Don't regret.