The first version of the Qin Xizhen concert sponsorship banner for Tianxing Society's integrated circuit design competition, with so many tickets sold out to smooth the relationship, only lasted for half a day before it died down at HKUST.
It is said that Vice President Huang Pei returned to USTC after attending a city meeting in the afternoon. When he saw the banners and the students passing by who were gathering in groups of three or five talking about the banners, he immediately returned to his office, called his assistant, and asked the relevant departments to remove all the banners.
They also announced that this kind of propaganda that is obviously linked to entertainment should be banned on campus. It is really outrageous. A good university is now filled with discussions about celebrity singers. The members of the Tianxing Society who have caused such a bad influence should be severely criticized.
In fact, strictly speaking, the news was more than that. HKUST's behavior was like an ice-cold beauty who suddenly took off her clothes. Even the surrounding university towns couldn't control themselves and there were rumors of this happening everywhere.
At that time, we received news that the school security team was coming to remove the banners. Li Wei and Wang Xinbo, who were originally on the front line, seemed nervous for a moment. They led a group of people from the Tianxing Society and were about to argue and cause a conflict. However, Lao Guo still blocked them and said, let them withdraw, and I will call Cheng Ran.
Lao Guo, who had a phone call with Cheng Ran, called away Li Wei and other key members, and allowed the security guards to remove the banner that seemed to have alarmed the vice-president and the senior management, who had issued an iron order.
As a result, as soon as they withdrew, Lao Guo and his men, like the Eighth Route Army guerrillas of the past, led their men to carry out the second version of the banner and hang it up as if they were blowing up a bunker.
Compared with the unconventional first version, the second version was much more formal and orthodox: "I wish the Tianxing Society's school-wide integrated circuit design competition a complete success." It also gave the security and school affairs department no excuse to remove it.
The Tianxing Society staff were surprised to see the backup version quickly posted in major publicity spots. "They actually made two preparations! Could it be that they had anticipated the possibility of the first version being withdrawn and made a backup plan?"
At this time, Lao Guo's squinting eyes sparkled with brilliance, and he calmly said to his men, "That's right, don't you see who Cheng Ran is?"
The people all had a natural admiration for him. The people in charge of the Tianxing Society were all very tough. It was true that the Tianxing Society was a place where all the heroes gathered.
Although the intensive publicity lasted less than a day, the desired effect has been achieved. It is not just the banners, the leaflets have also been printed and distributed, and now those leaflets have been radiated to the whole school through the flow of people on several main roads.
Regardless of whether Qin Xizhen's concert commercial promotion was excessive, at least the Tianxing Society was the one that really stole the show. This club was only established for less than two months, but it has become a well-known and popular association in HKUST.
As a result, this IC design competition became more and more famous. Fame alone is not enough. The key is the prize money. The first place winner gets 20,000 yuan, the second place winner gets 10,000 yuan, and the others get 5,000 to 1,000 yuan depending on the category. Someone did a preliminary calculation and found that the prize money alone for the entire competition was as high as 60,000 to 70,000 yuan. It really takes sponsorship at the level of a celebrity concert to make it happen.
But any thing that becomes too popular at first is likely to face a backlash, and causing the disgust of a vice-president of HKUST is no joke.
After the order was given, the first version of the banner was taken down. However, a day later, the second version of the banner was put up in the most conspicuous position on the main road. Vice President Huang Pei, who walked over, felt his face twitching. He was previously the deputy mayor of Xuzhou in charge of education. He was famous for his strict construction of the school's style and academic style. After being transferred to the position of vice president of USTC, he brought this style with him.
And now, after seeing the conspicuous name of "Tianxing Society" on the banner that was hung up again, he felt that he was challenged.
However, even for Huang Pei, there was no fault to be found in the new banner of Tianxing Society, and he obviously had no position to ask the other party to withdraw it, but this did not mean that there were no other channels.
Huang Pei accused the school clubs of over-promoting their activities and undermining the spirit of academic development in colleges and universities. He then made suggestions to the School of Computer Science, asking them to interview Cheng Ran, the president of Tianxing Society, and give him a stern warning. The activities of the Tianxing Society should also be cancelled.
Huang Pei was no stranger to Cheng Ran. He had a bad impression of Cheng Ran at the freshman ceremony, thinking that such a student slogan was grandiose and not very down-to-earth. But when the school assistant revealed that the president of the Tianxing Society who had stirred up the atmosphere of the University of Science and Technology was the student he had found eye-catching at the time, Huang Pei felt that the University of Science and Technology, a sacred place for academics, was about to become a gathering place for celebrities.
Cheng Ran, a top scorer who had rejected the gimmick of Peking University and Tsinghua University, was a star when he entered the university. He seemed to be hailed as a star at the time, and the news of USTC also caused ripples in society. Such a person actually brought the promotion of a singer's concert into the school. This was too much of a limelight.
If he didn't know Cheng Ran's identity, Huang Pei would probably have left the matter alone and removed the poster. However, when he learned that it was Cheng Ran who did this, he felt that it was time for him, the vice president, to show his power, what to do and what not to do, and when he seemed to need to re-establish the atmosphere of HKUST, Cheng Ran happened to be the target.
Not long after, the vice president of the School of Computer Science and Technology, Deng Xihua, came to Huang Pei and smiled and said, "Principal Huang's instructions have been studied by me, Dean Zhang, and Dean Luo. Cheng Ran and his club are indeed inappropriate and should be criticized. Principal Huang's opinion is pertinent. After all, we can't let this trend continue. But the integrated circuit design competition has been applied for, and all classrooms and equipment have been approved. Moreover, the scope of the event is very large, covering the entire school, and it is also influential outside. It can be called a school-level event... The original intention of the event is also good. After all, it is to showcase the professional skills of college students, so let them continue..."
Huang Pei was stunned. He didn't expect that what he thought should have been a matter of no suspense would be dealt with in such a way that the Institute of Computer Science gave him such a soft rejection.
The words sounded nice, and it was necessary to criticize what should be criticized, but the whole meaning of the words was obviously very clear, and it also made Huang Pei understand that the School of Computer Science was most likely not trying to protect a student like Cheng Ran, but was reluctant to give up this event with an influence at the school level.
This made Huang Pei feel even more uncomfortable, because it was because of the cost of such an event. The first place team received a bonus of 20,000 yuan, and the others were between 10,000 and 5,000 yuan. Compared with the 1,800 yuan bonus for such activities for college students at this time, what is this called? This is called money corruption!
If it weren't for that singer's concert, if it weren't for the over-commercialization, would this kind of event be able to get such sponsorship? But if this kind of event is allowed to go on, then what will HKUST become? Is it tantamount to giving up the school spirit to commercialization? If all student club activities are carried out in this way in the future, will HKUST become an advertising center
"In principle, I don't agree with the spread of overly commercial operations in our university, but if your college has already negotiated, then follow your college's opinion. After all, these activities are approved by you."
Hearing Huang Pei's obvious displeasure, Deng Xihua smiled and said, "Then... let's just cancel it..."
Although Deng Xihua was an academic, he attended various meetings and dealt with the government throughout the year. It was common for him to interact with officials like Huang Pei who came from a political background. He also understood Huang Pei's personality very well. Of course, he knew when to show his displeasure with someone like Huang Pei, which was a skillful thing to do.
It doesn't mean that administration is all about harmony. That will only make you lose prestige. As the vice president, Huang Pei will also use incidents like this one to establish his prestige. Since ancient times, how officials establish prestige has always been a science. When to get angry, when to control subordinates, when to confront each other, and when to play along, there is a set of wisdom with a long history.
Huang Pei glanced at Deng Xihua, showing his displeasure. Deng Xihua had also "saluted" him ten feet, so of course he had to return the favor. "Since your college has discussed this, I respect their decision."
…
The integrated circuit design competition was held as usual, and Qin Xizhen's Nanzhou concert was about to begin, but within the University of Science and Technology, the pressure brought by Vice President Huang Pei was still passed on.
Several versions of this story were heard in Zhang Jing's dormitory.
Liu Wenyi said what she had heard, "It is said that Principal Huang asked Cheng Ran to write a self-criticism at that time, and was planning to criticize him in a circular, but the School of Computer Science and Technology saved him later..."
Hao Qian said, "Come to think of it, Cheng Ran made too much noise, didn't he? And what about Qin Xizhen's concert, how did he agree with the organizer... It's really too exaggerated, isn't it?" On the table in their girls' dormitory was the promotional flyer of Tianxing Society. It was not printed on the low-quality paper used for college students' activities, but on coated paper that cost a lot of money. It was indeed a high-end promotional flyer from a merchant, so it was conceivable that it was too commercial.
But the advantage of this kind of flyer is that everything looks very formal and the publicity effect is also very good. Otherwise, how could the discussion about Qin Xizhen's concert in HKUST be so heated
"So..." Liu Wenyi said, "Cheng Ran is really special. I told my friends about his experiences at HKUST, and my friends from other schools said that they had never encountered such a person or such a thing in their schools. But to be honest, before he came, wasn't our HKUST very normal? But after he came, our Jingjing became abnormal first!"
Zhang Jing had just taken a shower, her hair still wet and hanging down in front of her chest. With a fresh and beautiful scent, she glared at the people in the dormitory who were making trouble, and said unhappily, "You guys really are... What's wrong with me?"
Zhang Lan, the girl sleeping on the upper bunk next to her wearing star-studded pajamas, lowered her head and said, "You used to only go to the gym in the second cafeteria once every three days, but now you go there every day. Yesterday, when I passed by and saw your slim waist, even I, a girl, wanted to pinch it!"
Hao Qian on the left said calmly, "Before, except for the campus hosting, you always wore plain makeup, but now you have to wear light makeup and eyeliner every day."
Liu Wenyi got down from the table. "Before, you would go out at 7:30 every morning and arrive in the classroom for self-study. If you didn't have classes, you would go directly to study. Now you are 40 minutes late every day, and you always pass by the path to the Chemistry Building."
"We always eat together before lunchtime. Now you either lose weight and don't eat, or you play tennis on the iron cage tennis court next to the orange orchard. Whenever you pass by on your way back to the dormitory, you'll get a lot of attention. Are you waiting for someone to see you?"
A series, one after another.
Zhang Jing's slightly sexy lips opened and closed slightly, but she was unable to speak for a long time.
It seems that in those best years filled with bright spring sunshine, we all have experienced this, wishing to dye someone's sleeves red and tie their hair with red ropes.