Being so close, Qin Xizhen was able to keenly catch Cheng Ran's evil intentions, and he stepped on the instep of his foot. This is called interest or cost.
Cheng Ran looked in the direction of Qin Xizhen's second uncle, who had already turned his head away to look elsewhere, seemingly not caring about what was happening here. However, when he was working with Qin Xizhen, Qin Xizhen's mother had told him that if Qin Xizhen saw Cheng Ran, he must inform her sister no matter what. Don't worry, Xizhen won't cause trouble for him, and her second uncle coming to do some security and chores also represents the family's care for her, which Qin Xizhen approves.
The second uncle was thinking, what exactly is going on? Could it be that the two of them have a relationship like a couple? He didn't rule out this possibility, but his sister didn't tell him to do it, and he couldn't stop it. Who dared to interfere in Qin Xizhen's personal affairs as a relative? Blood ties are enough to maintain the harmony of the big family. If you want to use this to interfere in other people's lives, that's stupid.
But if things really develop in this direction, the second uncle thought of Cheng Ran. Although he is a genius who is the top scholar in a province, if compared with Qin Xizhen, who is considered to be the only one in the family who has achieved success, he probably still has a long way to go to achieve success.
The two people's situations are not at the same level at present. One has created a relatively large business, and the other is still in college. Even if you ignore those rumors, the reality gap is very large. Then it may depend on the match between the family backgrounds. Of course, he doesn't know what the boy's family is like. If he is doing business, as long as it is not big enough, or if he is a small leader in an enterprise within the system, Qin Xizhen's identity is something that his family cannot afford. If he is a big leader, then Qin Xizhen's career will also be limited.
In short, I was thinking about a lot of family matters and it gave me a headache.
Of course Cheng Ran didn't know that while Qin Xizhen's second uncle was sitting there with a professional and leisurely look on his face, his mind was actually full of gossip. It was only December, and the next year would be 2001. Qin Xizhen had already taken the lead in the digital layout of music, and now was the time to expand this achievement.
Cheng Ran asked, "Company management is a science. How is Tianxing Music developing?"
Qin Xizhen said, "The company is located in the capital, and there is a vice president who is in charge. He was the general manager of the previous record company, and Chen Muyi poached him. Now the company's internal administrative team is running well, and the focus is on building a legal team..."
Cheng Ran laughed, "We need to raise the stick to intimidate people, but first of all, it must be effective. Seize the opportunity to fight a few tough battles, and you will have prestige." Tianxing Music's current strategy is to acquire copyrights, so the focus is on developing legal affairs and establishing a good copyright operation mechanism. This is the right way to go. If nothing unexpected happens, this is probably the first team in the industry to be involved in the operation of music electronic copyrights, and it may also be the most combative legal team, because in this era, what needs to be broken through are the many barriers of piracy.
Cheng Ran took out the CD and notes he had brought with him, and said to Qin Xizhen in confusion, "What I want to tell you now is something called 'RBT', or personalized ringback tone service. That is, through the settings of the called user, a pleasant piece of music is provided to the calling user to replace the ordinary ringback tone. This should be the profit model of Tianxing Music in the early stage."
"I have some detailed discussions here. You can take it back and read it slowly. In general, I will say a few points. First, based on the cooperation agreement signed with the operator, Tianxing Music can develop its own ringback tone management system. You have to help the operator develop this system first. You can make some money from it, and even get the maintenance and use of the system. Lease and sale fees."
"Secondly, based on this system, you can build a Tianxing Music website that integrates our music resources. Through the IVR submodule function provided by the system, users can audition, use, and even deduct fees from operators."
In another time and space, this thing called ringback tone was a new thing that only appeared in 2003. It became popular as soon as it was launched and almost became one of the most promising and profitable businesses in telecommunications value-added services.
It has not been developed yet. In fact, in the past, it was developed by a telecommunications service company and provided to telecommunications operators, thus ushering in the era of ringback tones.
"The number of mobile phones in China has reached more than 80 million this year. I predict that next year the number will exceed 100 million, even surpassing the United States to become the world's number one. The base is already here, the market is there, and the potential is still growing. This is a mineral deposit underground. All you have to do is to dig it out. I believe it will become a trend."
Qin Xizhen looked at Cheng Ran. It was night, with a bright and clear moon. What was he saying at this snack stand
It is no longer the small pig's trotter shop that Shanhai used to sell a few sets of board games.
He talked about the general trend, the fashion, and the world.
What made no sense was that she took it for granted.
"So what's in the CD? Isn't the information in the direction notebook? Could it be that you also included the entire system for me in the CD?" Qin Xizhen flipped through Cheng Ran's handwritten notes and found that they were just directional suggestions and a basic framework. She tilted her head and asked with a smile.
"Don't be lazy. I will recommend some professionals and professors who are good at telecommunications software to you. You will be responsible for coordinating and solving the problem. I don't have the energy to do so right now." Cheng Ran rolled his eyes at her. "The ringback tone service system is of course good, but there is a problem. It requires the cooperation of supporting software and hardware from local telecommunications operators. To implement RBT, there are currently two types of telecommunications technologies: one is based on terminal triggering, and the other is based on intelligent networks."
"The end-office implementation is to implement the ringback tone service by changing the user call process, which requires the support of the switch. In the early stage of business development, this method is suitable for provinces with fewer switch types. In simple terms, the end-office implementation requires upgrading the network units such as VLR and HLR in the data center, adding RBT items to the HLR service data, and modifying the VLR level to support HLP, MAP and other corresponding transformation capabilities."
"The second type, based on intelligent network technology, requires the cooperation of SP. In addition to the same transformation as the previous type, the upgrade of HLR, MS, and VLR, it is also necessary to have the mobile terminal or mobile gateway support the corresponding triggering and processing flow of the ringback tone replacement service..."
"Speak slower, what?" Qin Xizhen said, "How about I give you a bunch of professional stuff to try next time?"
Qin Xizhen never pretends to know something when he doesn't. When faced with such questions, he will always explain them to you in plain and understandable terms.
"In general, the technologies used by operators in various provinces are different, but they can generally be implemented in the two technical ways I mentioned earlier. The equipment is also different. Some areas have more advanced equipment, and some equipment needs subsequent upgrades to realize this function. But there is a great convenience. Now there are many devices in various provinces from Fulong. It is not too difficult for Fulong to upgrade them. As long as the operator decides to promote this service, Fulong can immediately upgrade the system. So I roughly know which areas can realize these functions first. They are all on the CD. You can reach targeted agreements with these areas and assist them in opening the ringback tone service."
Qin Xizhen looked at the CD in his hand, his eyes staring at him from under his hat. "Nasdaq bubble, you said we could take this opportunity to enter the digital music market at its lowest point, so we acquired most of the electronic copyrights on the market. Now, you told me that those copyrights can be monetized through the mobile phone ringback tone business, and then asked me to find areas where it can be realized and start first."
"Many of the people eating at the dinner table today entered the record industry very early and emerged from the crowd. They are still fighting for market share, but maybe one day in the future, when they look back, they will find that someone who is not very noticeable at the dinner table today may be the one they should be most grateful to in the future."
"During the signing process with Tianxing Music, I met all kinds of people. Tianxing Music bought their copyrights and started a cooperative profit-sharing model, but in fact, it changed many of them. Maybe some talented people would not do this because they had no source of income. But what Tianxing Music did was to allow them to continue to go further on the path they wanted to pursue. The guarantees we provided, the copyrights we bought, the funds we gave them, of course, didn't matter to big musicians or record companies, but for those who have been working hard in this industry, support is like timely help."
"I thought of those days in the mountains and seas, those days that you didn't want but still had to face, those days that trapped you but still had a trace of unrealistic expectations in your heart. It's like being tired all day and finally sitting down on the street to eat a box of food. What does that box of food taste like? People who haven't experienced it will never know. But people who have experienced it will know that it is sour and will make you cry."
Qin Xizhen was the one who ate that box of lunch back then.
Only those who have used all their energy and even skipped meals to do something can understand what it is like to save every dime and every dollar in that little notebook.
So people write the past into books and call it history, and write experiences into books and call it experience.
But what is learned from books is always shallow. The only lesson that mankind has learned from history is that mankind has never learned any lessons from history. And experience can only be understood by those who have experienced it.
That’s why Qin Xizhen would say this: Many people who make music in the future will thank you.
But Cheng Ran shook his head, "I don't care."
"Scared?" Qin Xizhen laughed.
"I don't care about this, because even if I don't do this, a lot of music will die, and a lot of good things will disappear... The record industry will die, and I might feel sorry for it, but it won't come to that. There's no need for me to do anything."
The man in front of him said lazily as always, "Let him die. I'm not Superman, you overestimate my ability. And how do you know that if he loses his job in this industry, he can't do better in other industries? Moving trees dies, people move to live. I never think that sticking to one path is good, people should be more flexible. Compared with many industries, music is not that profitable. Maybe in the future, the Internet music market will be smaller than the real estate market, and the national market will be even smaller than a few residential areas in good locations in first-tier cities."
"Isn't that too exaggerated..." Qin Xizhen was stunned, "Then you..."
Qin Xizhen almost wanted to pat his chest. It was really dangerous to think about it. The record industry was almost unable to sell, and it could not afford to support good musicians and singers. A large number of potential musicians were forced to change careers. And the person who founded Tianxing Music actually just said that he didn't care about music, everything had its own rules.
That was a close call.
"This is something that is not necessary for me. Tianxing Music did all this because of you. At least you showed me what it feels like to truly love something. I don't care whether the record industry will die out, but you do. I also think you really care, so help me do it."
Qin Xizhen felt his eyes sore, "That's it?"
Cheng Ran looked at him unhappily, "So what else do you want?"
The baseball cap was lifted up, the ponytail was loose, and the black hair was flying in all directions.
Cheng Ran found himself entangled in hair first, and then hugged by the person in front of him.
The aroma of violets is refreshing.
Then Qin Xizhen's voice came into his ear, "Don't look at me!"
"Friendly hug."