From that day on, a legend began to grow wildly in the capital:
Legend has it that there is a Zhuji fast food restaurant in Xinghuamen, and the restaurant has a special dish handed down from their ancestors - braised pork offal. It is said that when Zhuji cooks braised pork offal, the aroma of the cooked pork offal can be smelled ten miles away, and the smell makes people drool.
Although this Zhuji fast food restaurant has not officially opened yet, it has already become famous in Beijing.
"When the stove is lit, the aroma of meat spreads to all the neighbors; the Buddha hears it and abandons his meditation and jumps over the wall to come."
Along with this dish, this poem also grew wildly. It is said that a wandering monk who did not know where to stay in a Zen temple came into the store to ask for a bowl of cooked pig offal. Upon seeing this, the young shopkeeper of Zhu's was inspired to compose a poem. Now this poem has been carved on a wooden board and hung in the store.
Braised pork offal also got an elegant name - Buddha Jumps Over the Wall - because of a poem by the shopkeeper Zhuji.
Zhuji Fast Food's braised pork offal has gained a reputation as "Buddha Jumps Over the Wall" and there is a story about a wandering monk who came into the store to ask for cooked pork offal. This greatly stimulated the speed and depth of the spread of its fame. Just like celebrity gossip, news of added ingredients spreads even faster. In just one day, the news of Zhuji's famous dish "Buddha Jumps Over the Wall" - cooked pork offal, spread throughout the Xinghuamen area. Within three days, half of the capital was talking about Zhuji's Buddha Jumps Over the Wall.
Of course, people will never know that this wandering monk was actually someone Liu Dadao found to impersonate Zhu Ping'an after Zhu spent a tael of silver to do so.
At the beginning, Liu Dadao was somewhat reluctant to part with the taels of silver.
“It’s advertising money.”
Zhu Ping'an curled the corners of his lips slightly. Compared with the sky-high advertising fees for program sponsorships that easily reach hundreds of millions of yuan in modern times, this one or two taels of silver for advertising is simply too cheap.
Advertisement? What is an advertisement? Liu Dadao was confused.
"Just wait, this one tael of silver will bring you thousands of times the return." Zhu Ping'an patted Liu Dadao on the shoulder and smiled confidently.
It was only with Zhu Ping'an's insistence that the wandering wild monk came into the store to ask for pig offal.
The effect of the advertisement, which cost one or two taels of silver, far exceeded Zhu Ping'an's expectations.
First of all, this advertisement greatly increased the popularity of Zhu Ji. Within just a few days, everyone in the Xinghuamen area knew Zhu Ji. Secondly, it was the promotion. The story of Buddha Jumps Over the Wall and the word-of-mouth spread by the first batch of people who had eaten the pig offal for free made Zhu Ji's cooked pig offal famous and opened up the market in an instant. Finally, the cooked pig offal was given a graceful name - "Buddha Jumps Over the Wall". Don't underestimate this graceful name. "Go to Zhu Ji to eat pig offal" and "Go to Zhu Ji to eat Buddha Jumps Over the Wall" are two completely different felts, whether said or done. The level of prestige instantly became much higher, and the indirect benefits generated from it are even more immeasurable.
All in all, the effect is very gratifying.
Of course, the only two people he felt sorry for were Buddha Jumps Over the Wall and Zheng Chunfa, the owner of Juchunyuan Restaurant in Fuzhou hundreds of years in the future. Zhu Ping'an could only say sorry in his heart.
Sorry, Buddha Jumps Over the Wall. Originally you should have named it after the famous Fujian dish Fu Shou Quan, along with the high-end abalone, sea cucumber, fish lips, yak hide glue, king oyster mushroom, tendon, flower mushroom, cuttlefish, scallop, quail eggs, etc., to entertain foreign heads of state. Now you can only be named after pig offal, and you will no longer be able to be separated from pig intestines, pig lungs, pig hearts, and pig livers. However, it is the most glorious to go deep into the masses, and I believe I will not let you down.
Sorry, Mr. Zheng, I took your naming rights. By the way, the "Mantanxiang" that returns to its original simplicity, or the "Fushouquan" that you named, are also excellent. I believe that a name will not affect the future of this famous dish.
The day before Zhuji's renovation was completed, Zhu Ping'an's holiday life ended. Just like going to work as usual, Zhu Ping'an got up from his home reluctantly early in the morning before dawn, had breakfast, and rode his Shamatte black horse to work at Wuyi Palace in Xiyuan.
At work today, Zhu Ping'an is no longer as insignificant in Wuyi Palace as he was when he first started working there.
Now Zhu Ping'an can be said to be a prominent figure in Wuyi Palace. As soon as he enters the door, he attracts everyone's attention.
The person who unveiled the Taicang case
The youngest fifth-rank official in the Ming Dynasty
No.
The event that really made Zhu Ping'an a "prominent figure" in Wuyi Hall was the pig offal incident.
As the saying goes, good news never travels far, but bad news travels a thousand miles.
For example, if a female comrade in the unit is selected as a double-civilized or excellent worker, there may not be many people in the unit who pay attention to it or know about it. However, if a certain female comrade is seen in the same room with the unit leader after get off work, playing some musical instruments, playing big balls and small balls, and applauding the unit's prosperity, I believe that the whole unit will know about it the next day, including the cleaning aunt and the cafeteria aunt, who will be able to talk vividly and clearly about the details of the female comrade and the leader applauding for their work last night and the postures they used.
Zhu Ping'an opened Zhuji Fast Food to sell pig offal. In the eyes of everyone in Wuyi Hall, this matter was much more interesting than a certain female comrade applauding from the leader.
You have to know that in the modern times with open minds, a Peking University graduate selling pork can cause a sensation across the country, not to mention the feudal Ming Dynasty. In addition, Zhu Ping'an's title of No. 1 Scholar is more than a hundred times more valuable and brilliant than a Peking University graduate, and pig offal is several times cheaper than pork. Therefore, the news that No. 1 Scholar Zhu Ping'an was involved in the pig offal business caused a much greater sensation than a Peking University graduate selling pork.
All things are inferior except reading!
For a top scholar like you to start a pig offal business is even more explosive than for a lady from a noble family to start a business in a brothel.
After the first person in Wuyi Palace knew the news, soon the entire Wuyi Palace, including the eunuchs on duty in Wuyi Palace, knew that Zhu Ping'an had sold pig offal.
The title of "the first number one scholar in the Ming Dynasty who sells pig offal" deservedly fell on Zhu Ping'an's head, making him famous in Wuyi Palace and becoming known to everyone.
“Lifting the lid on the Taicang case”
"The youngest fifth-rank official in the Ming Dynasty"...
All these halos pale in comparison to the "first number one scholar in the Ming Dynasty who sold pig offal".
"Haha, the pig offal is here, cough cough cough, Zhu Zihou is here." After seeing Zhu Ping'an in Wuyi Hall, an official pushed the arm of his colleague next to him, pursed his lips and said in a low voice.
"Hush, be careful with your words..." The colleague began to give a serious warning, but the next second he burst into laughter and whispered jokingly, "Be careful that he hears you and asks you to take care of his business."
"Don't... you don't have the luck to enjoy it, you don't have the luck to enjoy it..."
When the official heard that he was going to take care of Zhu Ping'an's pig offal business, his face changed drastically, and he looked as if he was in great fear.
Are you kidding me? Buddha jumps over the wall and pig offal, are they food for human consumption? Butchers feed them to dogs. Do you want me to support them? No, I don’t have the luxury of enjoying them…