South Korea, Samsung headquarters.
The conference room was filled with directors and supervisors from various departments of the electronic mobile business. At the head of the conference table is Gao Zhendong, the head of Samsung Electronics’ mobile business.
His mission is to make Samsung's mobile phone business create more revenue for the Samsung Group.
However, revenue has not been good in recent years. After the Note 7 battery explosion incident, Samsung’s mobile phone business has seen its market share fall again and again.
In the Chinese market, the market share of Samsung mobile phones has fallen to the bottom. In addition to the different treatment of Chinese consumers due to the recall incident, which caused Chinese users to lose trust in them, there is also the impact of the THAAD incident, and most importantly, the rise of Chinese domestic mobile phone manufacturers.
First, Huawei and Dami came to divide the mid-to-high-end market, and then Honor and Opal came to devour the low-end market. Now a tough opponent has emerged - the Army Ant Company.
This is the most powerful opponent in the high-end market. A smart assistant has improved mobile phones by a whole generation and brought mobile phones into a truly intelligent era.
If Army Ant enters the international market, it will be a devastating blow to Samsung’s mobile phone business. Apple and Huawei are already attacking them from both sides. If another army ant comes, their position may not be guaranteed.
Fortunately, Army Ant’s internationalization failed, and now is a good opportunity for them to launch their mobile phones.
China is a huge market, and Samsung does not want to lose this market. This time is their chance to make a comeback.
Gao Zhendong looked around the conference room and said: "In the production department, let people speed up the production of note10. People in the panel department will interrupt the supply of OLEDs from Army Ant Company and reduce the supply of OLEDs from China Microelectronics. Prepare for mobile phone launches and advertising. Also ready…”
Even though I know it's wrong, I have to do it. Using their monopoly power to cause trouble for their opponents is their usual tactic.
After everything was explained clearly, Gao Zhendong announced the adjournment of the meeting.
People in Samsung Electronics' mobile business thought of an efficient gear and started turning it.
Li Danni dialed Zhao Min's phone with a dark face. She was the person in charge of the production system of Army Ant Company and was responsible for the materials department, production department and import and export department.
Just now, someone from the production department contacted her and said that Samsung had suspended the supply of their OLEDs due to insufficient production.
This is not good news.
The second-generation butterfly-eye mobile phone uses butterfly eye, the low-end version uses BOE, and the high-end version uses Samsung’s OLED. Samsung's interruption of the supply of OLED means that their high-end models are affected.
After the call was connected, Li Dani immediately said: "President, Samsung has suspended the supply of OLED for our mobile phones."
"What?"
Zhao Min's voice became louder as he looked at the document.
"Samsung people have suspended the supply of OLED to our company due to insufficient production." Li Danni said.
"You have people contact BOE to see if they can increase supply. Also contact people from Samsung and ask them when they can supply OLED."
After hanging up the phone, Zhao Min had a sullen face.
Now that Huadi is in a hot-selling stage, reducing production, especially the production of high-end models, will be a huge loss for them.
One wave after another, damn monopoly.
Zhao Min secretly resented the failure to enter the European market, and now that it has just stopped, there is another suspension of OLED supply.
Is Samsung trying to add insult to injury
There was no way to know Samsung's intentions now, so she could only wait for the other party's reply. But she couldn't wait too long. If it wasn't completely resolved, they might still be controlled by others at critical moments in the future. BOE's high-end OLED technology is not yet fully mature, so she can't be anxious.
Samsung’s interruption of Army Ant’s OLED supply quickly appeared on the Internet.
The Army Ant Company failed to enter Europe. The popularity had just dissipated, and something happened again so soon. As soon as the news emerged, it immediately became the subject of numerous media reports.
Another example of core-less technology bound to be subject to the spread of others.
This is not the first time that Samsung has used its monopoly power to arbitrarily change the market, and this will not be the last time.
After the incident appeared on the Internet, countless people began to look forward to BOE's rapid rise.
After the news came out, many people were naturally happy.
Because it cannot enter the international market, there is no difference between the multi-language version and the dual-language version of the smart assistant. Among them, Huawei and Samsung are undoubtedly the happiest. They all use Android and are compatible with smart assistants, but Apple is not.
Now that Samsung has suspended Army Ant’s OLED supply, Huawei is the happiest because it is the biggest beneficiary. Huawei has multiple channels for screen supply, so Samsung's reduction in supply will have an impact on them, but the impact will not be significant.
The day after the news came out, Huawei issued a message that it would hold a Huawei M11 new product launch conference in a week. At almost the same time, Samsung announced that it would hold a note10 series mobile phone launch conference in five days.
Not to be outdone, Apple issued an announcement and held a new product launch conference three days later. Rice Company, which has not released a new phone for a long time this year, also made public the news that it will hold a mobile phone launch conference in five days to release the Blackmi series of mobile phones.
Some time ago, Army Ant Company’s Butterfly Eyes·Huadie was in the limelight because of its intelligent assistant and perfect appearance. If mobile phones were released at that time, it would not do them any good and they would only die miserably.
As a result, the mobile phone launch dates of several mobile phone companies have been pushed back again and again. Now Samsung is taking action against the Army Ant Company. This gap is the best opportunity to launch mobile phones, and they don't want to miss it.
The four companies picked the right time and collectively announced a mobile phone launch conference. News broke out one after another, instantly igniting the Internet.
"Shock! A battle of swords in the mobile phone industry? 》—Squirrel Headlines.
"East Samsung, West Apple, South China, North Rice!" 》—Sina Technology.
"Four sects besiege the marching ants?" ”—Globe.
"The Supernatural Power - Army Ants!" 》—Phoenix News.
…
Most of the media used the scene of martial arts competition to describe the press conference of the four companies. This is something unprecedented.
Many mobile phone companies, in order to achieve better sales, will tacitly stagger the release time of their flagship models to avoid delays.
This time is different. Army Ant Company failed to enter the international market. The supply of OLED screens for mobile phones was suspended by Samsung. The production of butterfly-eye mobile phones was reduced, and there may be a suspension of production.
The mobile phone launch conference has been pushed again and again, and this time is an auspicious day. Otherwise, it will be a bit troublesome for Butterfly Eye to be resurrected and they want to launch a new phone. Now we can no longer control the things about life, launching our own products is the key. As long as you have confidence in your product, you are not afraid of comparison.
Affected, the few remaining high-end Butterfly Eyes and Huayie were quickly snapped up by scalpers, and Army Ant Company also announced that the high-end version would be temporarily suspended.
In response to this incident, the Internet erupted into the most heated discussion about a mobile phone launch event in history.
"Good guys, these four brats can tell the time more accurately than that boy Yamazaki. Second Battalion Commander, quickly bring me the spaghetti. I want to eat the noodles and watch the Huashan sword debate."
"Secretary Dakang: If we fight, GDP growth will depend on your Huashan debate."
"Discussing swordsmanship in Huashan here? Master, I am disrespectful and disrespectful. I am looking at people's cracks. May I ask who you are?"
"Expose your little slit!"
"Look at the seam here, who is acting wild?"
"The little man is Qingyang, take a look, take a look!"
"I am taking advantage of every opportunity and opening it up."
"Old Taoist Yang Dingtian is right!"
"Hahahaha... the comments are better than the world war, I am undefeated in the bridal chamber."
…
There are all kinds of articles, comments and jokes on the Internet. This is the first time in history that several major mobile phone companies have competed on the same stage. It is possible that this event will not happen again in the future. Most netizens are looking forward to what will happen next.
Updated! ! Give recommendations and rewards first, and then come to Huashan to discuss swordsmanship.
(End of chapter)