The Hu Mao family next door got up early as usual and started preparing dumplings and soy milk.
When they saw Lin Cheng and Lin Momo already washing up at the door, the couple were stunned for a moment.
"Why did you two, father and daughter, get up so early today?" Yang Fang asked in surprise.
Lin Momo stepped forward and explained, "We have thought of a new thing to sell. If we get up early, we can try it out and see if we can make it successful."
"Is that so?" Yang Fang nodded, and then asked, "Do you still use bean dregs?"
"right?."
Hearing this, Yang Fang smiled and said, "That's perfect. We plan to make some more soy milk and tofu today. Can we give you some more? You can provide some bean dregs."
Business was good yesterday and the tofu they had originally prepared was sold out early, so the couple decided to try making more tofu.
"Great, I can help you." Lin Momo volunteered.
Seeing Lin Momo's enthusiasm, Yang Fang did not reject her. She nodded and said, "Okay, help us add beans. Auntie will treat you to tofu pudding later."
"good!"
…
The work that Hu Mao and his wife have to do every morning is not easy. In addition to grinding beans, cooking soy milk and making tofu, they also have to make steamed dumplings.
With the help of Lin Cheng and Lin Momo, their efficiency has increased a lot.
Soon, four large bowls of tofu, a large bucket of soy milk, and more than thirty baskets of steamed dumplings were ready.
Hu Mao took the wrapped dumplings and steamed them in the pot while Yang Fang prepared breakfast.
Lin Cheng and Lin Momo took some bean dregs and started trying to make thin slices.
There are not many materials available, so during the trial phase, Lin Cheng did not take too much bean dregs. He just took half a bowl of bean dregs in each of six small bowls.
Then, Lin Cheng began to add some existing ingredients and seasonings into the bowl and mix them with the bean dregs. The ingredients and amounts added to each bowl were different.
At this time, Yang Fang came over to serve the two of them tofu pudding. Seeing Lin Cheng's neat and confident operation, she was a little surprised and couldn't help asking, "Do you know how to make that thin slice? Or have you done it before?"
She had seen many slices made from grains, but had never seen one made from bean dregs.
"I haven't done that." Lin Cheng replied calmly.
Yang Fang, who was standing by, was not calm anymore and asked, "Then how do you know which of these things to add and how much to add?"
"I don't know either, but it's not difficult in theory, but try it," Lin Cheng paused and added: "If it feels dry, add water. If it can't be shaped, add more flour. If it's not sticky enough, add some glutinous rice flour. If it's not ductile enough, add more flour."
Yang Fang: “…”
Not only Yang Fang, but also the early-rising viewers in the live studio were not too calm:
So casual...
Really? Lin Cheng said it so easily...
I felt that the lady next to me was stunned by what she heard. She probably didn't expect that someone would cook so carelessly.
Haha, but if you think about it carefully, what Lin Cheng said seems to make sense.
Don't overturn the car.
…
Here, Lin Cheng quickly kneaded 6 portions of bean dregs with different proportions into dough.
Lin Momo used different sesame seeds to number the dough. Then, the two of them used the heat from Hu Mao's family cooking tofu to steam the six dregs of bean curd in a steamer lined with gauze.
After steaming, the properties of the six bean dregs balls have changed.
Three of the bean dregs balls were not sticky enough or could not be formed. Lin Momo added a spoonful of sauce to them and they became a breakfast snack for the father and daughter.
The remaining No. 3, No. 5 and No. 6 were put on the chopping board by the father and daughter after they cooled down a bit, and then they were flattened with a rolling pin.
It is not easy to just press the okara dough into thin slices.
"How can we do this..." Lin Momo at the side recalled the method of rolling noodles that she learned from the aunt next door when she lived with her grandmother: put a layer of food preservation bag on both sides of three pieces of bean dregs dough cakes, and then stack them together, put two thin wooden strips of different thicknesses on the left and right sides of the chopping board, put the bean dregs dough cake in the middle, press the two ends of the rolling pin on the two wooden strips to roll the noodles.
Unable to find a wooden stick, Lin Cheng found two chopsticks and operated it using the method Lin Momo described, and it succeeded in one try.
"Isn't the bean curd noodles rolled out like this thin and even?!" Lin Momo said on the side.
"Can."
Lin Cheng divided the bean curd dough into six pieces and rolled them out a little thinner.
The rolled out bean curd dough was taken out and hung by the fire to dry.
Taking advantage of the temperature around the fire, the six pieces of bean curd dough quickly began to lose water and become hard.
When the bean curd dough was half dry, Lin Cheng took it out and cut it into small diamond-shaped pieces. Although the color was not as good as the millet flakes he saw yesterday, it looked quite similar.
The father and daughter waited on the side until the small pieces of bean dregs flakes were almost dry, then they put the flakes into the oil pan for frying in three batches.
Lin Momo's eyes lit up when she saw the bean dregs slices in the oil pan begin to bubble slightly, curl, and turn yellowish brown little by little.
"We seem to have succeeded!" Lin Momo said excitedly.
"Stand further away, be careful not to get burned." Lin Cheng reminded.
Lin Cheng took out the bean dregs slices from the frying pan one by one, drained the oil, and let them cool down a little before putting them separately on the plate.
Lin Momo, who was standing aside, had an eager expression on her face.
"Okay, give it a try."
"good."
Because the bean dregs themselves will not foam, the fried bean dregs chips will not be as fluffy as shrimp chips and millet chips. But because they are pressed very thin, they do not feel hard, but have a crispy taste.
The bean dregs are very rough, unlike the delicate texture of other thin slices that most people usually eat, but it is precisely this texture that makes the taste unique.
Lin Momo ate two more pieces before excitedly looking at Lin Cheng and saying, "Really? Success!"
"This looks like potato chips." Lin Momo muttered, and then said: "But it's not quite the same as potato chips."
"This is Momo's special edition crisps."
Hearing Lin Momo's words, Lin Cheng smiled and asked, "Which one do you think is the most delicious?"
"Is it the most delicious?" After hearing Lin Cheng's question, Lin Momo stared at the plates of bean curd chips in front of her and compared them carefully. Finally, she pointed at one of them and said, "This one is the most delicious. It's a little crispy, not too hard, but very crispy and fragrant."
Then Lin Momo listed the reasons why the other ones were 'unsuccessful': "This one is a little burnt, this one is not too crispy, this one is a little hard, this one looks a little black, not good looking..."
"Okay, this one then."
Lin Cheng took a pen and paper and wrote down the materials and proportions used in making the plate of bean curd chips that Lin Momo had chosen. He also wrote "fry until 80% cooked and remove from the pan."
Lin Cheng's actions were beyond the expectations of the audience in the live broadcast room:
Shit, I thought Lin Cheng was just messing around just now, but I didn’t expect that he remembered the proportions of ingredients for each type of dough!
I was impressed by Lin Cheng's performance.
Lin Cheng’s brain is so sharp, isn’t it
I finally know who my sweet girl inherited her intelligence from.
I finally understand the gap between me and the man who can earn 300 million in a week.
I finally understand the gap between the big guys and ordinary people.
…
Here, after determining the materials and proportions, Lin Cheng took Lin Momo out to purchase the necessary materials.
Because a lot of materials were needed, the two went directly to the grain and oil wholesale market where they had been once before.
However, unlike the last time, this time when purchasing flour, grain and oil, Lin Cheng specifically asked the store for the manufacturer's information, certificate of conformity, receipts and other materials.
What does Lin Cheng want these for
Lin Cheng's actions caused confusion among the audience.
Want these materials? It feels safer, someone guessed.
Is it to facilitate inspection by relevant departments? Someone else made a guess, but this guess was quickly refuted by others.
Who would come to check a mobile food stall like this
In the old city areas of some cities, it is common to see stalls like the one where Hu Mao's family pushes a cart to sell breakfast and tofu, or some stalls selling roasted sweet potatoes and fried potatoes. It is almost impossible to fully check the licenses, qualifications, and various test reports of such stalls.
It seems so...
There are a lot of such shops in front of our school. I go there to eat every day. I usually buy the ones that look clean. Some of the owners are quite conscientious.
The same thing happened downstairs in my building. There were people pushing carts, riding tricycles, and some elderly neighbors who cooked tea eggs at home and sold them.
This kind of thing is indeed difficult to manage, and most of the time it only regulates their business activities.
Judging from the standards of small vendors, the things made by Momo's family are authentic and very conscientious!
After all, it was something made by a father and daughter with mysophobia.
Moreover, we have hundreds of thousands of people online to supervise the entire production process.
It’s a pity that they are not in my city, otherwise I would definitely go to buy them, haha.
…
After buying the ingredients, the father and daughter returned to their residence.
At this time, Hu Mao's family had already gone out to sell breakfast, but they left a large pot of bean dregs for Lin Cheng and his friends, and also lent them their large pot, stove, and chopping board for making dumplings.
With the experience from the previous time, this time, whether it was mixing the ingredients, rolling the bean curd dregs into thin skin, or drying the skin and cutting into pieces, Lin Cheng and Lin Momo were much more skillful.
In half a morning, Lin Cheng and Lin Momo had already cut most of the pot of bean dregs into thin blocks.
While continuing to dry the thin blocks, the two of them used the remaining bean dregs to make bean dregs cakes and bean dregs vegetarian meatballs according to yesterday's method.
Okara cakes, vegetarian meatballs and dried thin pieces are fried in sequence.
Bean curd cakes and vegetarian meatballs have their own flavor, so they do not need to be processed further. After frying and cooling, they can be put into paper bags.
Although the bean curd chips taste good, they don't have any seasoning. Therefore, after taking them out and draining the oil, the two of them sprinkled chili powder, five-spice powder, pepper salt powder, etc. on the slices.
Afterwards, Lin Cheng was responsible for packing the bags, while Lin Momo was making labels on the side.
There are small cartoon labels. Lin Momo wrote the name and different flavors in the blank area with a colored pen.
"These are plum flavor?, these are tomato flavor, this is salt and pepper?, this is spicy?..."
"Is the name 'Okara Crispy Chips'?" Lin Momo looked at Lin Cheng and asked.
"Okay," Lin Cheng nodded, and suggested, "You can also add the 'Momo Brand'."
Hearing Lin Cheng's words, Lin Momo frowned vividly: "I just said that casually this morning."
"'Momo brand' feels so tacky..." Lin Momo whispered to herself.
This whispered complaint was broadcast word for word into the live broadcast room.
Haha, I'm dying of laughter. Is Momo disliking her own rustic name
Want to know what Momo’s father is feeling at this moment
…
Finally, after careful consideration, Lin Momo gave their bean curd dregs pancakes a loud and nice name: Doudou Brand Bean Curd Dregs Crispy Chips.
Seeing the name Lin Momo wrote on the label, everyone in the live broadcast room laughed:
Oh my god, I can't stop laughing. I thought Momo would come up with such a gorgeous name, but I didn't expect it to be Doudou
Beans...
Is this the name that Momo thinks is not unconventional
It turns out that in Momo's mind, 'Dou Dou' sounds better than 'Momo'
Hahaha, I’m about to laugh. I really don’t think the name Doudou is more fashionable than Momo.
However, since the girl likes it so much, why not ask Lin's father to change the name to 'Lin Doudou' (dog head?).
…
Lin Momo, who didn't know yet that she had been given a new nickname "Lin Doudou" on the Internet, looked at the name she had chosen and the label she had written, and nodded with satisfaction.
Then, Lin Momo took the label she had made and went to show off to Lin Cheng.
"Dad, what do you think of this? Doesn't this name feel much better?"
Lin Cheng: “…” No, what’s the matter
However, seeing that Lin Momo was not happy at all, Lin Cheng nodded against his conscience and replied, "It's OK."
"You can add a logo, a unique pattern or logo." Lin Cheng suggested.
Lin Momo thought about it and it seemed not bad, so she picked up the colored pencil and started working again.
Finally, Lin Momo's label was completed - at the top was a funny-looking soybean cartoon figure with stickman limbs, with "Doudou Bean Odule Crisps" written below, and the bottom row was marked with different flavors in colored pens.
Okara chips of different flavors are packed in food-grade kraft paper bags, and then sealed at the bag opening with a self-adhesive label.
This way, a serving of bean curd chips looks quite similar.
It feels pretty good.
I think it looks pretty exquisite too.
Curious and want to eat.
I also want to eat...
I'm going to try making the same one myself!
If you make it yourself, it’s not Momo brand, bah, it’s not Doudou brand, haha.
Want to try Doudou brand too
…
At this time, Lin Momo didn't know that her Doudou brand bean curd chips had become popular online before they were sold. She and Lin Cheng packed all the remaining chips into bags and sealed them. They went to the pedestrian street at about the same time as yesterday.
At this time, there were still not many people on the pedestrian street.
But what surprised Lin Momo was that she actually met several customers who had bought bean curd cakes from them yesterday.
"Are you going to buy bean curd cakes today too?" Lin Momo asked in surprise when she saw those people approaching her.
"I came here today just to buy bean curd cakes," one of them said, paused, and continued, "I bought two yesterday. My kids really liked them and they kept asking for more today."
However, there are not many shops or stalls selling bean dregs cakes, and it is too troublesome for her to prepare the ingredients just to make bean dregs cakes, so she had to come here again.
"Luckily you guys are here. I was worried that you wouldn't be selling here today. Just give me six today, three big and three small."
"good."
"We have a new product today. Do you want to try it?"
Lin Momo recommended her own bean curd chips to the other party.
"Are these potato chips?" The other party asked when he saw the small crumbs of crispy chips that Lin Momo took out.
"No, this is bean dregs crisps, which are also made with bean dregs as the raw material." Lin Momo explained.
Thinking of something, Lin Momo added, "Although this tastes a little bit like potato chips, the main ingredient is bean dregs, which only contains a small amount of carbohydrates."
Lin Momo first heard the word "carbohydrate" when she was in Lin Cheng's company, following Zhou Qi, Wang Xi and others.
Every time Wang Xi ordered takeout, she liked to order New Orleans-style burgers and chicken wings. When Zhou Qi asked her why she didn't order fried chicken burgers or fried chicken wings, Wang Xi's answer was: New Orleans-style food doesn't need to be coated with flour, has less carbohydrates, and is healthier...
I don't know if this magical theory is also applicable to the eyes of this woman in her early thirties. After hearing what Lin Momo said, she was obviously interested in the snacks in front of her.
The woman tried a piece of the crispy chip: "It tastes okay."
"What are you eating? This is salt and pepper flavor? In addition, we also have plum flavor, spicy flavor, tomato flavor..."
"Really? How? Sold it?"
"A small bag? 3 yuan, a large bag? 5 yuan."
"Then give me a small package of each flavor."
"OK?."
After the first business deal was completed, the second and third business deals came.
Soon, many people gathered in front of Lin Cheng and Lin Momo, wanting to join in the fun or buy their bean curd cakes or bean curd chips. There was even a vague queue forming.
Lin Momo and her friends were doing very good business. In just one afternoon, all the bean curd cakes, vegetarian meatballs and bean curd chips they brought were sold out.
—
In the evening, Lin Cheng, Lin Momo and the Hu Mao family next door sat at the door and had dinner together.
Because the tofu business was good these past two days, Hu Mao was obviously in a good mood at this moment, and he talked about some interesting things he saw when he was buying tofu and selling steamed dumplings in the evening these two days.
"Tofu? How's the profit?" Lin Cheng asked during the chat.
Hu Mao waved his hand and said, "Tofu is something that most people buy as an extra dish for dinner. If it's sold at a high price, no one will buy it."
"Originally, we mainly sold breakfast steamed buns and soy milk. We thought that if we made soy milk and sold some tofu, it would be nice to make a little more money. However, in terms of profit, the profit from tofu is probably just this much."
Hu Mao made a gesture to Lin Cheng.
"That's all. The profit is much lower than that of xiaolongbao. It's just easier to make. It's not as troublesome as xiaolongbao."
"The price is a little higher if we sell at the vegetable market, but we still have to pay and pay to enter. We thought that we were just selling some goods on the side, so there was no need to go to the market. So we just sold some goods near the market every day and came back after selling everything." Yang Fang added.
Lin Cheng nodded, then turned to look at the two and asked, "Have you ever considered opening a shop to do business?"
"Do you mean renting a shop to sell tofu? I guess you can't even make back the rent. Or should you sell breakfast dumplings or something like that?" Hu Mao asked.
Lin Cheng shook his head and said, "Tofu is one aspect. What I mean is to open a specialized product store to sell soy products, including primary processed soy products, and other soy snacks, desserts, and so on."
“The profit of primary processed soy products may not be high, but the profit of other non-staple foods is not low.” This is a fact that Lin Cheng discovered while selling bean dregs cakes in the past two days.
"From primary processing to other by-products, this can make the entire business process a closed loop. Overall, the profit will not be too low..."
Hu Mao's family understood what Lin Cheng said, and so did the audience in the live broadcast room.
I understand now. No wonder Lin Cheng asked the merchant for those materials when he went purchasing today. Does Lin Cheng want to open a store
Like that? Great, open a store properly.
I also think Lin Cheng’s idea is good. If he can succeed, opening a store will definitely be more stable than being an unlicensed street vendor.
It feels like Lin Cheng actually wants to help the family next door. If they can get their business up and running in the next few days, even if Lin Cheng and his team leave after finishing this shoot, this family can still continue to run the business.
There is also free advertising for the program, and I feel like it could be done.
…
"Is this really feasible?" Hu Mao asked uncertainly.
Seeing the curiosity and expectation on the other party's face, Lin Cheng once again explained his plan and ideas to Hu Mao's family in the simplest terms possible.
Lin Cheng's consideration is to turn such a store into a formal and branded store.
"For the same price, customers who buy primary processed products will naturally choose more convenient and cleaner places to purchase. As for other by-products, the on-site primary processed product production project is a kind of publicity and branding effect."
"The point is, the cost of a store is not high," said Lin Cheng.
He suddenly thought of this because of the inspiration brought by Lin Momo's words "Momo brand" bean curd chips in the morning.
The Hu Mao family was persuaded by Lin Cheng and showed a look of surprise on their faces.
"This idea is quite novel." They both exclaimed.
"It's just that doing all these things is not difficult. After we do it, will someone else do it soon?" Hu Mao expressed his concerns.
"meeting."
"this… "
But Lin Cheng quickly changed the subject and said, "But when it comes to food and brands, diners tend to have preconceived notions. As long as you do a good job and maintain the quality, you won't be surpassed or replaced by later comers."
"What's more, the profit of the commodity itself is not high. Such an industry is not suitable for capital to invest or engage in price wars. Ordinary retail investors cannot imitate it for long, and capital will not choose such an industry for investment."
"How do you know all this?" Hu Mao asked in surprise.
—Because I am a capitalist.
Lin Cheng muttered to himself silently in his heart but did not say it out loud.
"From the perspective of the value of the product itself and the manpower invested, this is the situation," Lin Cheng said simply.
"And the goal of such a store is not to become an Internet celebrity store, but to make it a distinctive old store through its own persistence and hard work that can last for many years."
Lin Cheng, go do business.
A businessman who was delayed by his career in the entertainment industry.
Lin Cheng’s idea is really good.
The family next door is not well educated, but they are all hardworking. Although it is impossible to get rich overnight by opening a store like this, at least they can have a stable income every day.
Indeed, there are many such old shops outside our old neighborhood. They sell very common food, but they cook it well and have repeat customers. They have been open for more than ten or twenty years, and their business is still good. Moreover, compared with ordinary jobs, although it is a bit harder, the income is very good. For example, the boss who lives downstairs from our house doesn't do anything else but make fried potato chips. He has been doing it for □□ years and has even bought his own house.
…
Here, after listening to Lin Cheng's words, although Hu Mao was still a little unsure, but thinking of the decision he and his wife had made before, he wanted the family to really settle down here, and wanted the two children to study with peace of mind in the future, Hu Mao made up his mind and nodded and agreed.