Vice President Wang said this to Qin Bing on purpose, with stings, a fool on the left and a fool on the right.
"President Wang, I haven't invested in sales and publicity yet, so why don't you say it's not good." Qin Bing still asked reasonably.
"We are now a developing country, would you buy a box for 480 yuan?" Mr. Wang asked.
Qin Bing hesitated, if it were him, he would buy it. Men and women are the same, the place must be kept clean and fresh so that it is not easy to get sick.
Besides, there, for men, it's the most important thing, can't you spend some money to take care of it
Seeing Qin Bing's hesitation, Mr. Wang immediately said: "You don't want to buy it yourself, let alone others, I think this sales, it's strange to get up."
"President Wang don't need to worry, this matter is already responsible, and there will definitely be someone behind it. Let's watch it." Mr. Li added fuel to the fire.
Being ridiculed and despised by the two vice presidents, Qin Bing's combat effectiveness was even more aroused. As the saying goes, the three armies rushed to catch up with their lives.
Qin Bing immediately adjusted the department's sales. The original women's clothing team was brought in to make men's clothing. The original female micro-business team also integrated into the men's clothing marketing, and the products were added, and they were perfectly compatible.
In an instant, the WeChat Moments across the country began to be flooded with high-end menswear micro-business advertisements.
At the same time, the sales staff began to look for the original women's clothing suppliers, as well as K-Zong retailers, etc. to cooperate, and fully spread.
With the foundation of women's clothing, the spread of sales is not a problem, the key is whether customers pay for it!
The advertising company has also invested.
A week has passed, the sales figures are very poor, and there is almost no start.
Mr. Tang immediately called a high-level meeting.
"Although it's only a week, the data can't tell you much. But we have to summarize which direction is right and which direction is wrong." Mr. Tang is still very capable and must use a trace of online data.
"President Tang, the general direction of our strategy is wrong, and we can't go further." Vice President Wang still thinks and discourages with the strategic error.
"Yes, we should target low-end users." Vice President Li also said.
"Stop, it's only a week, it can't explain the right and wrong of the strategy. This question will be discussed in half a year." Mr. Tang still strongly refuted the ideas of the two vice presidents.
Then Qin Bing stood up and made a report and a simple analysis of the sales situation without any splashes this week.
"Hehe, this data is really gratifying." Vice President Wang mocked.
"Comrade Wang Xing, you should pay attention to your attitude, see your position clearly, see your position clearly, the company is not ridiculing you when you come in, this is also your data, you are the deputy general manager, the deputy general manager, you are Are you laughing at yourself?" Tang Jianye suddenly became angry. Wang Xing's face suddenly became cold, and Li Zhibai wanted to intervene to agree. Seeing that Mr. Tang was angry, he shut up immediately.
Mr. Tang is so right that you are a fucking vice president. You don't want to open up the company's performance and sales, but you keep talking ridiculously here, which is really hateful.
"Qin Bing, you continue." Mr. Tang said.
"We will conduct statistics, analysis, and graphs of weekly data, watch the changes in the channel market, and adjust the sales direction simultaneously." Qin Bing explained.
I thought that the meeting was over, but I didn't expect Vice President Wang to raise his hand again.
"What's the problem?" Mr. Tang asked.
"General Manager, I think my philosophy is different from them. Rather than influencing the work **, it’s better to be more straightforward. Hasn't the design department already produced low-end boys**? Li Zhibai and I are in charge of the low-end boys* * Qin Bing is responsible for high-end sales and marketing. We have a one-year period. Whose sales are better than?" Wang Xing proposed.
This proposal caused everyone present to boil and discuss.
Mr. Tang can see that the Vice President Wang and Vice President Li are always ready to work against each other.
In this passage, Vice President Wang has already put the contradictions on the table to compete, which is much better than playing yin in private, but its disadvantages are also greater.
"Do you think company strategy is a trifling matter?" Mr. Tang retorted, "Is it for us to be the experiment?"
"The mobile phones of the same company have high and low points. I think it is not necessarily impossible to enter the middle, low and high end users at the same time. If you don't work, you can give up!" Vice President Wang said.
"Mobile phones and ** are fundamentally different, because mobile phones have hardware, and the level of hardware has clear requirements for different experiences, and **, high-end, atmospheric, and high-end, we can't always engrave gold jewelry, right? For example, LV bag, no matter how expensive it is, it is also made of fabric, which is not essentially different from most fabrics, but why is it so expensive? Ordinary bags can also be made in terms of workmanship, and in terms of design, this is something that people see each other. LV price The essence of Gao Qi is a luxury brand effect. When you buy an LV, everyone knows its price. This is a kind of comparison and vanity, and it is also a manifestation of the taste of high-end people." Qin Bing immediately interrupted and explained the essence of the problem clearly. Chu.
"Haha." Vice President Wang smiled, and said: "So you sell your high-end, I sell our low-end, don't hitch."
"Of course not, you let LV try out a 50 yuan bag? The brand effect of its luxury goods collapsed instantly. You are now going to the low-end, and everyone knows that our MK sells low-end goods, consumers The cognition and positioning in my mind have been set, how can I recognize the high-end?" Qin Bing said.
Qin Bing is still very sensible, and his logic is clear. On the surface, Vice President Wang's proposal seems to be different, but in fact, the roads cross and influence each other.
But this time, Wang Xing obviously refused to give way.
"Mr. Tang, the way is different, we can't work together. Instead of doing this, we should operate separately, maybe we can eat all sizes." Wang Xing is very tough, and it seems that he is determined to separate.
Wang Xing's move is actually a dangerous move, which is completely opposite to Mr. Tang and Qin Bing.
Since it is the opposite, then there is no win-win situation. One side must win and the other side will lose.
This is a life-and-death competition when there are differences in internal strategies in the workplace.
If Wang Xing wins this battle, it means that Mr. Tang has made a major mistake in his strategy and his position will be affected.
If Wang Xing loses, he leaves.
The result is so cruel and simple.
President Tang thought for a while and glanced at Qin Bing. He thought that he and the vice president below had a disagreement. They also looked at their position. It was a great opportunity to beat them down this time, but it was also a risk at the same time. The biggest chess, if he loses, Tang always knows what it means.
This is simply pushing the palace.
Tang can always refuse, he has this right. But now that Vice President Wang thinks so, he can also apply to the group if he has done so, and things will be more than his own control when the time comes.