"President Tang, Mr. Wang, Mr. Li, I have thought of a way." Qin Bing's mind is very quick to solve the problem.
"you said."
"Independent brand, independent operation, both belong to MK apparel, but our high-end men** need to take an independent logo to promote and operate with the brand image." Qin Bing likes challenges, and advancing through difficulties, even more dislikes being others Step on your feet.
President Tang pondered for a while and said, "I will report the plan to the group. Let's end the meeting."
After the meeting ended, Mr. Tang stopped Qin Bing.
"You're playing with fire, we don't have to take such risks." Mr. Tang sought stability. He is the president. If he loses, he can't afford to lose. If Vice President Wang loses, he can afford to lose.
"There are no such big names in China. Red beans and urban beauties are not high-end. This is the only way to make the brand famous." Qin Bing's vision is more long-term, and he is not limited to the little sales in front of him. For him, Zhisheng Interactive Entertainment is his, and he has to consider the future strategy of the entire group.
"Well, this bet, you must win, you can only win. I will try to give you the best allocation of resources." Mr. Tang also said with confidence.
Immediately, Vice President Wang compiled his plan and submitted it to President Tang. Mr. Tang also submitted it to the group for review.
The executives of the group were still very angry about such farce and changes, and Mr. Tang's explanation could not persuade them.
However, the senior executives of the group had the idea of taking the line with the best progress for the two-line development, plus one year of market exploration and experimentation, and finally approved this plan.
Then there is a huge problem in the allocation of resources.
It can be said that the design department, marketing department, and propaganda department are almost all divided into two groups.
One group followed the strategy of Vice President Wang, and one group followed the strategy of Qin Bing.
Qin Bing's sales team, he was naturally unwilling to put out his resources, and finally Vice President Wang set up a sales team by himself and hired people to pull sales.
Sales internal meeting.
"Everyone should know that I and Vice President Wang are competing. If we lose, it will have a great impact on you, so in any case, you have to come up with the strongest state and win this sales battle." Qin Bing This is pulling everyone to fight the blood and start the oath meeting.
"Our sales are all elites, and with the old customers who have women's clothing, what would Vice President Wang compare to us?" Zhang Yafei was very confident.
"Don't worry, Director Qin, we will definitely help you win the beautiful battle." As the captain of men's clothing sales, Yun Huimin has the greatest burden.
"Okay, I believe everyone, it will take a lot of hard work to lean menswear for the best resources." Qin Bing then tilted some women's clothing sales to menswear, in order to win this battle.
At the same time, every subordinate employee also expressed his own opinions.
"I think, high-end brands should appear in the high-end market. We are relatively low-end, and the market is not easy to open. Since we are a high-end route, we should go high-end, such as Intime, Wanda, Impression City, and Some suppliers should also cooperate with high-end retailers, such as MUJI." Jiang Yiyi expressed his opinion for the first time.
"Okay, the idea is correct. This is a good offline strategy, and it must be synchronized online." What Qin Bing wants is to start a brand. Sales of this brand are far from enough, and it depends on advertising effects.
In order to obtain the maximum promotion cost of the advertisement, Qin Bing went to the office in charge of the propaganda department.
The director in charge of publicity is called Zhou Wen. He is about thirty-five years old. An old employee, Qin Bing doesn't have much interaction with him, but he is Wang Xing's person who doesn't choose to buckle.
"Director Qin, this is really helpless. Our propaganda department receives a fixed budget from the company every year. Women's clothing needs to be advertised and divided into two-thirds. That is the big head. The remaining one-third, you and Wang The vice president divides it again. The publicity fee allocated to you is probably only a few hundred thousand.” Zhou Wen explained, it sounds like there is no problem with logic.
Zhou Wen paid so much publicity expenses.
Qin Bing heard, how much can this advertising cost be? Without the popularity of advertising, no one knows what you are.
High-end advertising, which is more of a luxury product, must have invited big celebrities to endorse them, but for big celebrities, hundreds of thousands are not enough for her endorsement fee, let alone advertising fees
"Can't you get more? This is not enough to stuff your teeth. I think the women's advertisements have been done enough, so I should lean towards the men." Qin Bing explained.
"Is this? If Mr. Tang says that and give a specific plan, I will implement it." Although Zhou Wen and Vice President Wang are wearing a pair of pants, Mr. Tang can't get past that level.
"it is good."
Qin Bing went around with Mr. Tang again. Although there were a few hundred thousand more, it was only enough for an advertisement. It was definitely not enough to invite celebrities. What should I do
Mr. Tang asked Qin Bing to solve it by himself. Qin Bing had a headache. Nowadays, traffic stars are not expensive.
But like Zhao Jian said, good people will be rewarded, and good people's luck is often not too bad.
Going home from work that day, Qin Bing saw a special change in the house. The living room and the living room of the house that Su Xiaoxiao bought next door were actually connected
"I'll go, this will do." Looking at the circular passage in the living room, it looks like a courtyard in a classical building. It's very beautiful.
"Hey, I'm a eldest daughter, let's see what we have tonight." Lin Yunerxin opened a bunch of delicious food on the table, not too luxurious.
Qin Bing could see that this was Su Xiaoxiao trying to win over the sisters. After all, she was a newcomer in this team. She was too smart to spend some money to please her sisters.
The sisters were too happy to play together.
"Do you know Jin Soyan?" Su Xiaoxiao said.
"Kim So Yeon? Is that big star Kim So Yeon that my sister said?" Zhou Jiaying asked hurriedly.
"Correct."
"I like her so much. I am a fan of her. She sings and dances very well. Super sexy." Zhou Jiaying said excitedly.
"You still chase stars a little bit." Qin Bing said with a smile.
Kim So-yeon, this female star Qin Bing must know and have seen her MV. She used to be the main dancer of the Beauty Era girl group. She was very good and she danced to death, especially since she used to be a Korean practice room, where she danced. This kind of strong dance, twisting buttocks, legs, very enchanting and charming, plus the expression when dancing, is really fascinating.
Qin Bing has to admit that this is one of his favorite female stars.
"She is quite familiar with me. Because our company wanted to sign her before, but it was unsuccessful. But this time her contract expires, she will sign with our company." Su Xiaoxiao added.
"Little sister, your friend, can you ask for an autograph? I really like her." Zhou Jiaying begged Su Xiaoxiao.