"I heard your conversation. Actually, I can do this. It's just that Director Zhou is biased against me and he doesn't like me." The female colleague said to Qin Bing.
Qin Bing understood, thought about it, and said, "This matter is definitely not going to work right now."
"I know, I know, but I am optimistic about you, Vice President Wang and Zhou Wen have bad morals and can't get popular support." said the female colleague.
Qin Bing looked at her, thought about it, and said, "You go back first, and I will find you in private. It is not convenient now."
"it is good."
Qin Bing asked her to leave her name, and then found HR Zhao Wan'er to learn about the female colleague's basic information and past work situation, as well as the company's assessment situation.
Found her KPI is very poor.
"This female colleague, Director Zhou always thinks that her performance is not good, and we have tried to expel it several times." Zhao Wan'er explained.
"Yeah." Qin Bing only believed half of it.
Then, Qin Bing made an in-depth understanding of the work content and works of the female colleague Xia Qiu'er, and found that her work was indeed not good.
"It looks like a miscalculation this time." Qin Bing muttered to himself, he began to think it was a bead of talent, it seemed that it was indeed a lack of ability.
But this matter, Zhou Wen's non-cooperation, Qin Bing couldn't find anyone to solve it for a while. After thinking about it, let Xia Qiu'er give it a try? Could it be satisfied
Qin Bing immediately approached Xia Qiu'er to communicate his thoughts, but for those with poor ability, Qin Bing made it very clear and put forward various requirements.
Xia Qiu'er remembered it very seriously.
"It's still the same point. You should refer to the advertisements of major global brands, and the spokesperson is Kim So-yeon. She is a female. Look at how the advertisements are designed, not vulgar, but to highlight luxury goods." Qin Bing emphasized again, although 480 yuan is not enough Luxury, but this is the beginning, and slowly go to a higher level.
Xia Qiu'er went back and watched all the luxury goods advertisements all night, and all the clothing-related advertisements, and sorted out the slogans and slogans.
Since it is a serious advertisement on the tall, it is naturally a rigorous line.
Xia Qiu'er went over and over again in her mind about how to design this advertisement and how to become a hit advertisement. For her, it was not only an advertisement, but also a turning point in the workplace.
Over the years, under Zhou Wen's suppression, many of her work results have been preempted and tampered with, which is really miserable.
This time, Zhou Wen heard that Qin Bing was a very fair and unsnobbish leader, and she was only talented and never jealous. She felt that she was a piece of gold and should not be buried under Zhou Wen, so she offered herself.
Zhou Wen locked himself for two days and two nights, and his mind was full of the shadow of this advertisement.
"Better?" Zhou Wen suddenly thought of something, better, a better self, a constantly improving self, the peak of climbing, the best self.
Zhou Wen used this meaning to come up with an advertisement.
When Qin Bing saw the entire advertising design, he fell into deep thought.
The better logo mentioned here interprets a better self, and keeps working hard, and it has a very good meaning.
"The meaning and focus of the brand are good, and the rhythm of the advertisement should be strengthened. We have to explain better and double meaning in a very short time. At the same time, we should perfectly integrate Kim So Yeon and our high-end **. Think about this combination. "Qin Bing suggested.
"Okay, I'll think about it again." Xia Qiu'er went busy again.
Qin Bing was surprised that her work standard this time was much better than her previous works, showing a lot of professionalism.
Soon, Xia Qiuer provided a second version of the advertising design. Compared with the previous version, the logo was more prominent and the rhythm was better. The overall is quite satisfactory, the innovation is a bit worse, but it works.
Qin Bing is not in a hurry, Randian needs to break out together, advertising promotion, self-media promotion, hot spots, celebrity effects, etc. together.
Although hundreds of thousands of publicity expenses are far from enough, the company will naturally invest when it explodes.
And Vice President Wang sit back and relax, thinking that Qin Bing is set to lose, and he hasn't improved so far. He has already placed a large order.
Qin Bing made almost all his subordinates go into a crazy state. Together with Mr. Tang, we also held a mobilization meeting to beat chicken blood. It can be said that everything is ready, and we only owe Dongfeng.
**Production, advertising, endorsement by the big star Kim So-yeon, avoiding other hot time periods, almost at the same time, starting to operate the entire brand simultaneously.
First, Shuijun and Qian are invited to push Kim So-yeon's endorsement and advertising hot spots to the top of the hot search list.
Together with the gimmick of this female star endorsing male sex, it was immediately popular among the people, and everyone was complaining about it.
This is Qin Bing's Internet thinking.
Soon Douyin, self-media, online news, and Weibo were all discussing this matter.
"Quickly, take advantage of this enthusiasm to send out the homepage advertisement of the portal website. At the same time, put up the TV advertisement." Qin Bing wanted this hot spot to become a big hot spot in an instant.
Then, everyone in the group temporarily put down their work, all the navy members, went to major forums, post bars, all members of Douyin posted posts and videos, and so on.
"Did we succeed?" Mr. Tang was very excited and ran to the combat meeting room to ask about the situation.
"The hot spot is not enough for one day. It will continue. I have arranged for everyone to work overtime." Qin Bing replied.
"Okay, okay, I hope there is a good result." Tang always looks forward to it.
In the evening, Qin Bing bought a bunch of supper, barbecue, fruit, etc. for everyone to eat.
One day has passed, the hot topics of discussion are still there, but there are no orders.
The next day, there are no orders.
On the third day, there are still no orders.
"I said you guys, did you watch the news?" Vice President Wang also came to the combat meeting room.
"What's wrong? Mr. Wang?" Qin Bing asked.
"The Internet scolds you like shit, saying what MK does what shit**, 480 yuan five, thinking about money crazy, saying that it is a mentally retarded consumer. Hehe. I see, the eyes of the people are sharp. Yes, some people are mentally handicapped, 480 yuan and five **, I really can think of it, you think we are a developed country." Vice President Wang is indirectly criticizing Qin Bing for being mentally handicapped.
Qin Bing is really powerless to refute, there is no order, yes, there is no order.
"I see, some people are just talking on paper, I am afraid that micro business is just pushed up by luck." Li Zhibai also immediately followed.
The faces of these two vice presidents were really ugly.
President Tang also ran over to ask if there was an order, and Qin Bing shook his head.
"Hey, there are not enough hot spots and advertisements. It seems that our positioning and strategy are really problematic." Mr. Tang was a little downcast.
For three consecutive nights, Qin Bing had no sleep at night.
He lay down in his arms, thinking, is there really something wrong with his positioning? Is no merchant willing to place an order? Now that the middle-class population is so large, no one improves the happiness of life a little bit
Qin Bing tossed and turned, unable to sleep. This time, is he going to lose