"Because of the advancement of scientific research in nanotechnology, at the same time, we have a further understanding and in-depth understanding of the removal of facial stains. Indirectly helped us solve the problem of facial decontamination and oil removal. This is our second generation of water wave needles. The two biggest advantages." Director Liu sat down after speaking.
Then Director Liu used the PPT to demonstrate to Qin Bing, the before and after comparison chart and the entire technical implementation process.
Qin Bing was very satisfied after reading it.
"This is divided into two steps. The first step is to continue to optimize and practice the plan to prove that he is foolproof and there is no problem. Second." Qin Bing hesitated, not knowing what to say, he added in his mind. Thinking, then said: "We have to prepare to fight a big battle. A big battle that exhausts everything. Now our market share can't even enter the top three. I am going to spend 10% of the funds to fight this battle, the goal It’s the top 3 in the market."
"So many."
"Yes, there are so many small fights that can’t afford the wind and waves. People quickly forgot. The market will not respond. If you want to fight, just fight a big one. Let our brand be launched in an instant, so that everyone We all know that medical beauty still has us. This battle will be based on the city." Qin Bing's analysis of the market is better than anyone.
"Beijing, Guangzhou, and Shanghai have long been monopolized in the city. I'm afraid it will be difficult to enter the market. The consumption level in second-tier cities is a little bit worse." Su Yan replied.
"Just hit second-tier cities, such as Hangzhou, Suzhou, Nanjing, Wuxi, Wuhan. Our marketing strategy is non-national, because our stores can’t expand at all. This advertisement is out, but customers have nowhere to spend. It's very embarrassing and wasteful. So our store is also taking resources from the city dimension, occupying one city by one city." Qin Bing gave marketing a very basic tone.
Soon, a business strategy and plan, specific play, marketing planning, location, city, shop, play, and preferential methods were all down.
Qin Bing held another internal strategy team meeting to analyze one by one.
"The rights and interests of this member are obviously not enough. We should improve and differentiate. The highest level of platinum members, the discount is to send free medical beauty, ordinary members are to send ordinary member medical beauty maintenance, etc. The membership level is calculated according to the recharge and consumption limit. At the same time, we It’s best to directly tie the marketing to the membership system, and it’s best to find a way to recruit new members at once." Su Yan is now Qin Bing's right-hand man, and she has great insights in these marketing and complements Qin Bing.
Plan B is carried out for every detail and possible problems.
"This strategic copy cannot be disclosed, lest the big cows encircle us. We can't play with the capital. We prefer Hangzhou and Nanzhou. These two second-tier cities have enough income, and the layout of medical beauty is vacant. Small company." Qin Bing explained.
a week later.
The strategy has officially begun to be deployed. Hangjing and Nanzhou have established three stores. Instead of choosing the location with the largest flow of people, they chose the place with the widest living area covered by the flow of people and the most convenient place to come around. The subway entrance. The three shops form a triangle. Cover the entire city.
The decoration of the shop was completed, methanol ventilation, personnel layout, etc. were completed within the fastest speed, and then the carpet-like publicity and marketing for the whole city began.
One of the most important marketing methods is the indoor celebrity field. The celebrities of your company are invited to explain the benefits of medical beauty, how to use it, anti-aging, skin whitening and other interactions and exchanges.
Subway advertisements, flyers, commercial center Yintai and other places set up booths to engage in activities, local forum posts, local WeChat public account cooperation, circle of friends and other full-link marketing.
This cost a lot, but it is within the budget.
All the staff work together and it is very high.
In order to encourage employees, Qin Bing established a corporate culture after taking over the company, calling it the Eight Laws of Heaven.
And the three competitors are fighting each other non-stop, wanting to swallow each other and occupy their market share, and they did not care about a small medical beauty company at all.
This gave Qin Bing a great opportunity for business development.
It’s not that the people under the largest medical aesthetics company have not reported this matter, but the layout of the two cities, such trivial matters, they simply cannot report to the position of the chairman, and the marketing director below digests it. .
"This kind of small business is making a fuss, and now the two wolves chasing after us can't take care of them. If you can take care of them, let them go. In such a competitive market, you will die!" said the marketing director.
This really makes sense. How easy is it to find a way out of a bloody road under JD and similar to Taobao
"Then it doesn't matter." the subordinate asked.
"Don't worry about this, you don't need to report to me in the future, just keep an eye on the following two rivals."
This is the best opportunity to stifle Qin Bing’s medical beauty company in the cradle, but the market is the market. Companies like Qin Bing have many companies every day. They get up and die, and they just think that Qin Bing’s company is also The same process of remembering and then dying.