In the past, Song Tan, the all-round master, was quite familiar with the concept of M.
But now she... emmmm...
In short, when I asked Baidu about internal affairs, I successfully got a lot of definitions filled with professional terms and vague and abstract concepts.
Finally, I found out that the so-called M agency, to put it bluntly, does two things - looking for high-quality content upstream (such as anchors like Qiao Qiao, some excellent short videos, etc.), and looking for platforms to promote it downstream. *
Of course, they have a role to play.
For example, at this moment, the other party politely and persistently added Song Tan's WeChat, and then kept painting rosy pictures for her -
“… You see, Mr. Qiao Qiao has not received any traffic from the live streaming platform, and his exposure rate is very low. With his ability, it is easy for him to have over a million fans.”
"Our platform is not only connected to major channels, but also has in-depth cooperation with many advertisers and delivery platforms. Teacher Song, have you watched Tik Tok? The very popular xxx and xxx on Tik Tok are from our company! They have nearly five million fans!"
Song Tan became interested: "The xxx you are talking about is the one who posted the borderline video?"
He was a handsome guy with abs.
To be honest, the company found a good positioning for him. He is sunny and handsome, with an especially pure smile, like a boy next door.
The muscle lines are well-trained (or maybe painted), and the edges are not vulgar like others, but rather pure desire -
The reason why Song Tan remembered it was because Wu Lan once gave him a lot of likes while watching a video.
In the video, a young and pure 18-year-old with abdominal muscles is holding a hose to water the garden, shaking his hair happily, his white shirt is soaked, revealing the faint outline of his abdominal muscles...
cough!
Who among us who are decent can stand this
As soon as Song Tan asked this, the other party instantly became more excited:
"Yes, yes, yes! That's him! You see, we are not like some other agencies that only care about traffic and don't care about long-term development. For example, if Mr. Qiao Qiao is willing to sign a contract, whether it is bringing goods or promoting, we will have a route and product selection that is more in line with his needs."
"I can promise you this: within three months of signing the contract, the number of fans will definitely exceed one million, and it must be real data, not a scam!"
"And as long as you follow the route we planned and share the profits with the company, it will be no problem to earn over 300,000 yuan a month in the early stage! Not to mention the later stage!"
“In addition, we will arrange assistants and professional photography teams as well as script management. The content generated in the future will be of higher quality and will also reduce your workload.”
"By the way, the expenses of these staff members are also borne by the company."
To be honest, this cake is made with great skill. It is big, fragrant and round.
but…
Song Tan thought for a moment and said, "Have you ever bought anything from my house?"
Ah this.
The other party was stuck: "You... you don't have anything to sell recently?"
"Nonsense." Song Tan disagreed: "Don't we still have the straw mat?"
But there were only straw mats left! And there were only a few in stock, only a few a day, and they were always sold out at night.
The remaining tea egg marinade packets and cooling tea were sold out as soon as they were put on the shelves. As for the others... they were sold at 9999 with a big note saying they were out of stock and would not be shipped...
What does he want to buy
The other party sighed with regret: "So, Mr. Song, just like I said, our hunger marketing plan is totally unsuitable for Mr. Qiao Qiao. Not only is his ability to bring goods not saturated, it is even largely wasted."
"To be honest, we even have a preliminary plan for the development of Teacher Qiao Qiao."
"Whether you sign the contract or not, as a professional organization, we cannot tolerate such waste. So we will give you a plan for free—"
"Teacher Qiao Qiao can just give out the agricultural products at home as welfare. For product selection, there still needs to be a professional team to coordinate and determine the quantity of hunger marketing."
Don't just sell a few hundred copies every time... If a video with 100,000 views only sells a few hundred copies, the people in their organization would be heartbroken just by looking at this data!
And last time.
That Xiao Jiang anchor was a contracted anchor of their competitor's company. With such a good opportunity, it was obvious that they could turn the tables and take all the other party's dividends...
In the end, it ended in such an anticlimactic way. Xiao Jiang’s fans came over, but because he slid to his knees too quickly, no one on either side quit being his fan…
What a waste of resources!
Song Tan sighed: "So... you really haven't bought anything from my house?"
To be honest, this cannot be blamed on the M agency.
The truth is that when there was still some inventory in the past, Qiao Qiao was not well-known and had very few fans, so she was completely unable to attract the attention of big companies.
When his fame grew, his prices were often criticized by new fans as unreasonable. At this time, the talents in their agency turned their attention to Qiao Qiao.
I did try to grab it twice, but failed each time because the price had to be reported to the higher authorities for review.
At the end, that is now, the only thing left to buy is the straw mat.
But... how can you tell whether this is good or bad? The beds online cost more than a thousand yuan, and the workmanship is impeccable. Their graphic marketing is more professional and excellent than theirs, and their sales are also higher. There is no need to look at it again.
Therefore, the other party did not understand why Song Tan insisted on asking such questions.
Of course, Song Tan's good reputation cannot be wasted, and they even have another route planned:
"Don't mind it."
"Teacher Song, our products have a very good reputation online, and I believe we are indeed excellent."
"But no matter how good it is, the yield is too low. And you are in agriculture, you should know the hard work involved."
"The reason why we made the proposal just now is that we consider that Teacher Qiao Qiao can easily earn a million yuan a month through live streaming in the future. And here, your family's agricultural products can be used to give back to fans to retain fans and build a reputation for strength. In addition, you don't have to work so hard."
These words are spoken with sincerity and long-term planning, and at first glance, they do seem very promising.
Song Tan even believed that as long as the other party fulfilled their promise, this route would truly be the best route.
On this side, the other side seemed to feel that they had won, and their words became bolder:
"I'm not afraid to tell you that with our organization's capabilities, we can definitely send these fruit and agricultural products to major overseas markets. From taste to quality, we guarantee that they will win awards... You don't have to worry about us exhausting our resources..."
"To be frank, we dare to reveal these plans to you now because we believe that other platforms, apart from our organization, must sign a more stringent contract with Teacher Qiao Qiao to achieve this..."
"I believe there are other institutions looking for you, Teacher Song. You can compare them. As the parent of Teacher Qiao Qiao, this matter does need careful consideration."