In terms of Weibo, the affiliated company Xingchen Technology did not make any follow-up response.
Similarly, after Apple sent out the first Weibo, it did not make any response.
Seeing more and more inquiries and attention on that Weibo post, Apple in Shenghai called Xu Tingsheng and said coquettishly:
"I can't wait, I can't wait, Xu Tingsheng, I don't want to be cold, I really want them to hear my new song and the MV, maybe Teacher Fang will see it too?"
Xu Tingsheng smiled wryly and said, "Let's wait a few days for the matter to ferment."
In fact, human nature is like this. If an incident has a clear answer, it will quickly subside. On the contrary, if it can be guessed, imagined, discussed, and even disputed, the more popular it will be.
This phenomenon has become more and more obvious in the Internet age.
The hottest topic on Weibo is undoubtedly the return of Apple. In the entire music world, Apple definitely does not have such a status, but in the new Weibo, she is the only one.
Around Apple, there are more and more topics and more and more popular Weibo.
"Why did the returning Apple become Cen Xiyu? Because of those pains, she wanted to forget. "
"Conjectures about whether Apple has successfully terminated the contract with Tianle and signed a new brokerage company. "
"Still Guessing New Songs? Didn't you see that the phrase "Long time no see" on Weibo was added with the title of the book? "
"Don't say anything, give me the release time of the new song. "
"Being blocked for more than half a year, where have you been, how are you doing, are you unhappy? We are still here. "
"..."
The rational party and the emotional party go into battle together. Several of the posts made Apple himself cry, trying to resist the urge to reply and comfort again and again.
At the same time, the anxiously waiting fans and the bored onlookers started playing on Weibo by themselves, without any guidance, posting about life, beautiful photos, food, and jokes, including Confessions, records of breakup feelings... have emerged one after another.
"Hey, have you registered on Weibo? Let's follow each other."
This sentence began to appear more and more frequently in various occasions.
More and more people started pouring in who had no idea who Apple was at all. That is to say, Apple was actually just an initial inducement, and in turn, she received more attention because of Weibo.
These people got to know her on the hottest topics on Weibo, and then learned about her past, and then they either liked, sympathized with, or were curious about, and began to look forward to her.
When the number of registered Weibo users reached 1 million, Xu Tingsheng also registered his own Plus V account. Afterwards, people from the Dark Horse Club, people around him, friends, classmates, and golfers all signed up and followed each other.
A day later, Xu Tingsheng posted his first Weibo: Hu Shengming, your mother called you home for dinner.
Many people took it seriously, many people laughed at it, and people who were bored decided to join in the fun, reposting and discussing it one after another.
"Who is Hu Shengming?"
"Why doesn't he come home for dinner?"
"Hu Shengming, it's been two days, has your mother found you?"
"From Hu Shengming's refusal to go home for dinner to discuss the degeneration of Internet-addicted teenagers."
"I guess maybe Hu Shengming didn't go home to eat, maybe it's just because his mother's cooking skills are poor. Girls, learn to cook, otherwise let alone tie up your husband, even the children will abandon you."
Thus, in 2005, the first Internet celebrity was born on the hotbed of Weibo, and Hu Sheng became famous.
Hu Shengming's Weibo account became the one with the most followers outside of Apple in just two days.
Rolex, Lamborghini, Hermes, cigars... Hu Shengming enjoyed this kind of attention very much, and started his career of showing off his wealth on Weibo, enjoying himself amidst the envy and curse.
During a gathering of the Dark Horse Club, Xu Tingsheng reminded him: "So many people read your Weibo every day, why are you so busy showing off your wealth, why don't you take the opportunity to advertise your three KTVs?"
How many people at the scene are rolling in the mall, just listen to this sentence, you will understand, what a free advertising platform this is! Still free.
"Shengming, help me advertise my products... I'll send you a bottle of Lafite back."
After Gao Yupo finished speaking, everyone's understanding of Weibo has been greatly deepened. There are more people who follow. Not only can they advertise for themselves for free, but they can also advertise for others for a fee. !
Xu Tingsheng used Hu Shengming to open the door for Weibo to create Internet pop culture and commercial functions.
…
…
April 22, 2005. Ten days after Apple posted its first Weibo.
More than a dozen large websites, including Hucheng Tongcheng, have advertisements on their homepages:
"Apple Cen Xiyu, long time no see. See you on Weibo at 8 o'clock on April 29."
The same advertisement appeared not only in online media, but also in the form of full-page and full-page advertisements in nearly twenty high-selling newspapers and magazines.
At the same time, in Shenghai, Yanjing, Xihu City, and other first-tier and super-first-tier cities, there are advertisements on bus stop signs, subway advertisements, and LED screen advertisements in buildings... overwhelming.
Xu Tingsheng invested a lot of money to pave the way for Apple's comeback, and at the same time, he is also promoting Weibo on a large scale. The two are not contradictory at all, and they complement each other.
This is also the reason why Xu Tingsheng bought out the Apple album at that time to cooperate with the promotion of the Weibo project. Since the two things can be done together, and the effect is better, then why spend two parts
the same day.
Apple's Weibo account, Cen Xiyu, updated a second Weibo.
There are only two words in the text part: "Reincarnation".
Pictured is the album cover.
Apple on the cover is wearing a T-shirt, shirt, jeans, cloth shoes, holding a guitar, walking on the sunny grass, smiling with his head tilted, his smile is bright and unrestrained...
This is completely different from the image she presented to everyone in Tianle. At that time in Tianle, they positioned Apple like an early female singer. They deliberately created a gentle image, wearing a long white dress, and smiling softly and shyly. Shy...
Where is that Apple? Xu Tingsheng didn't like it no matter what he saw at the time.
And now Apple, in fact, can’t say much about its positioning and style. If you want to talk about the feeling of looking at the photo of the album cover, besides youth and sunshine, there seems to be only one word to describe it: freedom.
Combined with the text, people try to figure out what Apple means:
She found herself, Apple who was once bound, and Cen Xiyu who returned to freedom. This is a reincarnation.
The title of the album is "Reincarnation".
Netizens have basically guessed the meaning of the album title.
First of all, this is a reincarnation in Apple's life. From the perspective of others, this is a reincarnation in her career as a singer. Apple has become Cen Xiyu. And for Apple herself, the return of this reincarnation may be her life trajectory before she was ten years old, no longer confused, no longer afraid.
Second, netizens' guesses:
Is this Apple honoring her time in Samsara
Are you implying that this comeback is related to Samsara
The new song was written by Samsara
…
The only thing that netizens absolutely cannot understand is that Xu Tingsheng actually decided on the title of the album.
That's another cycle.
…
No matter those who pay attention to Apple or those who don’t, the number of registered users of Weibo began to show a blowout growth.
Shi Zhongjun, who is keen on the operation of his artists, quickly discovered the value of Weibo. After communicating with Xu Tingsheng, he announced that all artists under Tianyi will be stationed on Weibo...
For a while, registered Weibo users skyrocketed again.