Before Weibo, Xu Tingsheng didn't spend too much energy and money on operation and promotion, whether it was his family's supermarket, Hucheng education platform, or intra-city business, including the "Hungry Bar" that was launched later. It's just a small design borrowed from Dongfeng, and there is no real advertisement.
So why do you do this on Weibo? A lot of money was thrown wildly, covering the sky and covering the earth.
Because Xu Tingsheng's requirements are fast, he wants to use lightning speed to establish his absolute leading position in "Weibo", a project that is actually easy to be imitated, in the PC era, accumulate a large number of users, and provide leading experience.
The reason why users are unwilling to leave an interactive platform is experience second and people first.
A person, if his circle is on one platform, where there are many people he interacts with closely, then the possibility of him leaving will be much smaller.
Therefore, Xu Tingsheng wants to circle people in groups as soon as possible. After you are circled, circle your circle of colleagues, circle of friends, classmates, and relatives. In short, it must make you into a troublesome state where you want to move a nest.
What's more, among strangers, you will also save new friends you are reluctant to part with.
The reason for such concerns is that the Weibo business is different from the past. It is a project that represents the "right to speak". Once it takes shape, it will threaten the status of many large portal websites and interactive websites.
Xu Tingsheng's education platform has a single and clear direction, and those giants may not be interested. They panicked when they were doing intra-city business, but they still have to think about it when they transform into it. Be hungry... Nima's exclusive agreement is a rogue tactic, How to let others do it? To open a bunch of restaurants for the takeaway platform
But Weibo is different. Weibo business will make these giants feel threatened. At the same time, anyone can do it and everyone wants to do it, and there is no conflict with its own content and culture.
The most important thing is the flow and the right to speak, which is a must.
Therefore, Xu Tingsheng had to be quick and fierce, and he was on guard against them. He had to establish the authentic, leading, largest group, and richest content status of Xingchen Weibo as soon as possible.
This is like the situation he has seen in his previous life. After XL Weibo became popular, TX, SH, and a bunch of giants followed, but when it comes to Weibo, most people’s reactions are still the XL one.
Xu Tingsheng didn't have the strength of XL, but he wanted to achieve XL results, so he took strong medicine.
The effect of spending money is huge, not to mention that Weibo has been fermented for a while before. When the stars under Tianyi participate and bring a large number of fans, other stars and celebrities are not far behind... Weibo registered users continue to skyrocket, and , and its own ecological circle is gradually forming.
The existence of Hu Shengming has made a lot of contributions to the expansion of Weibo gameplay. From him, the concept of fan economy has gradually been understood by many people. It turns out that there is not a celebrity, no products, but also a fan economy.
A side effect of doing something too fast and too fast is that it tends to make people feel restless and uncomfortable.
Someone who knew the inside story of Xingchen Technology soon pointed out: "The madness of the capital is really ugly. Xu Tingsheng is losing the calm and down-to-earth temperament he had when he was an education platform."
After hearing this, Xu Tingsheng didn't take it seriously, "You haven't seen the 'crazy' a few years later! The era when everything was fired."
What really made Xu Tingsheng feel a little sorry was that Apple was involved. Yes, because it cooperated with Weibo's publicity, Apple's comeback seemed a bit overhyped and too impetuous.
From the perspective of business operations, this is definitely not a bad thing, but from the perspective of what Apple wants and what Xu Tingsheng likes, this kind of impetuousness is a kind of harm.
In fact, some fans have already begun to complain.
…
…
At 8:00 on April 29, 2005, "Cenxiyu", the account with the largest number of followers on Xingchen Weibo, updated its third Weibo.
This may be the first time in history that a singer has released the lead single of the album on social media.
With the return of Apple, the MV of Cen Xiyu's "Reincarnation" album's first single "Long Time No See" was posted on Weibo.
The first reading volume exceeded 100,000, then 200,000, 400,000...
In fact, "Long Time No See" will definitely not be the most popular and most widely sung song in this "Reincarnation" album. One of the reasons why it is placed on the first single is of course the name of the song and the The implication is that Apple has returned and greeted everyone.
"Hi, long time no see."
This feeling is very subtle, very touching.
Secondly, it was because Xu Tingsheng had already considered the impetuousness that may be caused by excessive hype and publicity. Perhaps, even when people clicked on this new song, they were anxious and impetuous.
And in the song "Long Time No See", there is a lonely temperament.
The only thing that can end impetuousness and hustle and bustle is loneliness.
There is another reason, in the MV.
The picture of the MV is black and white, showing the feeling of an old movie film.
The soft prelude sounded, and the people quieted down...
In the black and white picture, Apple is wearing a sleeveless dress that reaches above the knees, plain color, without any pattern or complicated modification of the skirt, the long hair has a feeling that it has not been carefully taken care of, there is not even delicate makeup on the face, barefoot Wearing white cloth shoes even looked a little old, lining the slender ankles...
She simply walked through the deep alleys, streets, old yards, tall buildings and bungalows.
Everything in this city is black and white.
Apple's temperament has changed, this is the first feeling of all fans.
If the previous Apple was a sweet little girl, then perhaps this she should be a deeper singer, someone with more thoughts and expressions of her own.
This is the feeling conveyed by the picture.
Sound, Apple spoke, and landed impetuously.
The impetuosity of business, the hustle and bustle of hype... all subsided.
"I came to your city,
Walk the way you came,
Imagine the days without me,
how lonely you are…”
There are not too many cadences and ups and downs, just so light, fans are immersed in the slow narrative of a friend, about a loss and a search, it is a search that dare not be too hard, and dare not be too deliberate.
This feeling: I'm here, I want to see you, but I'm afraid you don't want to see me... If we can meet by chance, how reasonable it is...
Occasionally, some fans get out of this state and are amazed that Apple has even changed the temperament of the sound. Of course the sound itself cannot be completely changed, but the temperament of the sound is changing.
If you are more professional, you will find that Apple's singing skills are so much better, so much...
If the original Apple became popular only because of her beautiful appearance, sweet singing voice, and those few songs of reincarnation, then she is now a real singer.
A singer with her own vocal idiosyncrasies and signatures.
The screen switched, and the male protagonist of the MV appeared on the screen.
However, the screen cuts between the two, and there is no intersection between him and Apple.
He was alone, wearing a sweater and carrying a backpack, walking through the cities.
The camera didn't even give a close shot, and didn't let the actor's appearance be fully presented in front of the audience.
Only the most familiar person can recognize him, he is Fu Cheng.
The singing continues.
The male protagonist walked through a small town with a small campus and mottled school gates. He stopped to look at it for a while, and then left by car. The audience may think of the small town where they grew up, the campus, the friends who were lost in the green years, the person who first fell in love...
In fact, it was Libei, Libei Middle School, but it became a little blurred in the black and white picture.
Then there is Jiannan City, the hillside and forest road behind the hospital, the old houses...
During her recovery period, the place where Fu Cheng walked with her every day was very slow...
Then there is Rock State.
"Take the picture you gave
the familiar street
just lost your picture
We will never go back to the day…”
Streets, restaurants, cinemas, parks, mountain tops, seaside...
Fu Cheng walked through every place he walked with Teacher Fang during those two good days...
Black and white pictures, lonely people, the day that can't be returned.
Then there is the slow track of the green train, a small mountain village, and then... one after another, cities with names or without names... Completely unfamiliar stations, streets, faces...
The screen keeps changing.
"Will you suddenly appear,
at the corner coffee shop,
With a smile on my face, I'll wave and greet,
Sit and chat with you. "
When Apple sang "Will you appear suddenly, at the coffee shop on the corner", the camera swept across a coffee shop, the floor-to-ceiling glass windows facing the street, even the audience sitting in front of the computer couldn't help but start to look forward to the person who was looking for , can appear.
However, apart from the pedestrians in the background, there is no third character in the shot.
"I want to see you so much,
See what you've changed recently,
Don't talk about the past anymore, just chatting,
A word to you, just a word,
haven't seen you for a long time… "
At the end of the picture, it is night, in a strange city, the hero is sitting in the back row of the bus, leaning against the window, the camera captures his somewhat blurred side face, his eyes are always facing the outside of the window Everything that flows by.
All the time, all the time, until the singing gradually stopped.
The subtitles fell on the side of the car window: It has been more than a year, and my mobile phone number has not changed.
It's a sloppy sentence, a MV actor who hasn't even shown his face, but people see the deepest loneliness in such a picture, in him.
In this kind of loneliness, there is actually everyone's loneliness.
In this MV, Apple is the one who sings, and the plot is just a play by the male protagonist alone. He keeps walking and searching, but there is nothing to gain.
Xu Tingsheng received a call from Song Ni. She broke down in tears on the other side of the phone and said:
"Xu Tingsheng, I really miss Teacher Fang, but why is she so cruel...Fu Cheng..."
Xu Tingsheng pretended to be relaxed and said with a smile: "Fu Cheng is a bastard, it's very difficult to convince him, and this MV cost me a lot of money."
On the same day, in a small private school in a small town in the southwest, in the teacher's office, there was a person facing the computer on the table. The scene of the scene was deeply distressed, silently crying, and tears kept falling.
A colleague saw it and said, "Teacher Fang, what's wrong with you?"
"No, it's okay. I'm going back to the dormitory area to cook. If the leader comes over and asks, please tell me." Fang Yunyao said, she took out her mobile phone, hesitated, and then put it back.