More than ten years later, some people will think that QQ is outdated, and many of the things Tencent is doing do not seem to be so tall, and some people will think that if someone makes WeChat, the overlord of the mobile terminal, there is a chance to kill Tencent .
The most direct mistake of this concept is that when the foundation of QQ already exists, even if someone has created WeChat in advance, Tencent can make WeChat to the point that there is no scum left as long as it copies a similar app.
Tencent has proved this point through countless copy games such as QQ Xuanwu, QQ Speed, etc. If you do it, it will do it, even if it is worse than you, it will win.
The root of everything lies in QQ.
QQ means an incomparably huge user base, as well as a nearly complete coverage of all walks of life, from children of a few years old to the elderly in their tens of years, and it has been integrated into life.
Of course, Tieba and forums also have a large user base, and even 360, today's free platforms such as Hucheng and Weibo, all aim to accumulate user bases, and they are doing well.
But they still can’t operate like QQ, unimpeded and invincible in all fields, because there is still a huge gap between them and QQ, or the difference-the coexistence and interaction dependence of intimate interaction groups.
Friends, relatives, colleagues... In all aspects, the intimate interaction group from life, frequent or even inseparable interaction, is the biggest advantage of QQ as a social network, which is not available on other platforms, which also determines its dependence. , which is unmatched by other platforms.
Giving up a habitual QQ account is far more troublesome than losing a forum account, because there are too many people you interact with closely and people who need to maintain relationships are all on it.
The emergence and popularity of WeChat in later generations seems to have weakened this situation, and even WeChat has replaced QQ to some extent, but WeChat is also QQ, and only, and only QQ, only Tencent can kill itself.
Of the three BTA giants in later generations, Ali was once the most popular and the most flocked to, and Baidu was once considered the most monopolistic and controversial. It is the one with the largest volume, the highest market value, the most stable, and the most unshakable.
In terms of layout, its coverage is beyond the reach of the other two. The foundation of QQ makes him unscrupulous and confident in everything he does.
Xu Tingsheng missed QQ and thought about doing WeChat in the future.
But just as he thinks, if the situation develops according to the current state, whoever does WeChat in the future will be killed by Tencent, unless someone can let himself master the user base similar to QQ before the arrival of the mobile era, especially the intimate interaction crowd...
In this way, even if it is not as good as Tencent after all, at least when the mobile era comes, there will be more hope and opportunities.
Moreover, although QQ at this time has hundreds of millions of registered users and tens of millions of users are online at the same time, it is still not as completely unshakable as it will be a few years later.
This is why Xu Tingsheng is eager to spend money on Weibo at this stage. Moreover, he hopes to make some changes to Weibo in terms of attributes. The purpose of everything is to harvest "close interaction groups", relatives, friends, classmates, etc. People are the foundation, and then strangers are added, so that they can interact intimately on the Weibo platform, and it is not easy to separate and abandon them.
This is something that Weibo in later generations failed to do. It is difficult to achieve this, but once it is achieved, it will be invincible, especially in the future, when faced with the opportunity of mobile terminals replacing PC terminals.
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Difficult things do not necessarily have to be done through complicated things. Sometimes, the accumulation of the simplest things is the correct path and method to open up the situation.
The combination of long-term goals and the constant shortage of cash flow made Xu Tingsheng think of a small game - Happy Farm.
This game looks naive, and its life cycle is not too long, but it is "toxic", and it can make countless people addicted and crazily invested in a short period of time...
It can make money, earn a lot of small money in the hands of many people, a few cents, and thus make a lot of money.
It can also cultivate close interactive groups on Weibo. On this basis, Weibo will be different from Weibo in the previous life, because few people can attract parents, grandparents, grandparents, various relatives, and friends. , Classmates, men, women, young and old, play World of Warcraft together, but... they can steal food together.
In order to let grandsons and granddaughters have a place to steal vegetables, grandparents join in silently, and don’t reap them if they plant them... Waiting for him (her) to steal, but after playing for a while, they become addicted and find a group of old men and old ladies together Playing, finally couldn't help it, and stole the food of the grandson and granddaughter in the middle of the night.
Xu Tingsheng had seen this before.
There are even dozens of news reports of civil servants being punished for stealing vegetables.
When Xu Tingsheng was a teacher in the previous life, many unfamiliar colleagues added their QQ accounts because they wanted to steal food. Some teachers in the office had a class in the next class, but the food was almost ready, so they had to be careful. Ask other teachers in the same office to help harvest in time.
The colleague readily agreed, and then when the time came, he stole a lot before helping to collect it. In the end, he was complained, saying that it was a labor fee.
This game made the whole society "childish" together for about half a year.
What Xu Tingsheng wants to do is this, use Weibo to do it, make money, and accumulate intimate interaction groups.
His project team has been preparing for a long time. As an upgraded version of an ordinary Flash game, Happy Farm is actually not very difficult to make, and the initial investment is only about 200,000. Its success depends on the platform—Weibo’s Registered users have reached more than 80 million, and Xu Tingsheng has this foundation.
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The first internal test of Happy Farm was carried out inside Xingchen Technology. At the same time, in order to obtain more "outsiders" and relatively more objective opinions, Xu Tingsheng also opened up to the people from the Dark Horse Club, as well as Huang Yaming, Fu Cheng, and Song Ni. Test account.
As a result, Huang Yaming and Fang Yuqing looked at the squares on the screen and the few vegetable seedlings in the storage compartment, and dropped the mouse on the spot.
"Brother Xu, it's too naive, I can't do it... This, why don't you find a few elementary school students to test, but I don't know if they can play Weibo." Tan Yao said.
They all had the same reaction, not to mention the more mature Ye Qing and Wu Kun. The feedback from a group of people to Xu Tingsheng was basically a wry smile made up of a symbol on the text message.
Xu Shengun is exhausted, this time he is really going to fall... This is the opinion of many people.
Childish and boring, in fact, Xu Tingsheng himself had this feeling back then. Because of this, he started playing this game much later than most people, and his level has always been low... and he was once disgusted because the vegetables in the field were worthless. for a long time.
Of course, if you dislike it, those people still steal it. Sesame is also food, isn't it
Just like here, the news from the internal test of Xingchen Technology is also very low... Is this the trump card brought out by the boss? funny right? Is this the same boss as the one who led us to do Weibo
No one is optimistic about this game, including Hu Chen, He Yutan... and Lu Zhixin who doesn't know how to feel about it. In a sense, she should be happy to see Xu Tingsheng at his wit's end, because it means that her plan is even stronger. It is possible to succeed.
Xu Tingsheng didn't explain anything, whether he forced it or pressured him... All the people who participated in the test must add friends, and then planted vegetables...
"After two days, everyone must plant it. After stealing it, you will give me feedback."
Xu Tingsheng said.
Why is such a small game so addictive
Narrow-minded, reluctant to let others take things for nothing; greed, the pleasure of getting something for nothing; these two points are the weaknesses of human nature. Weaknesses are caught and satisfied, which is refreshing...
After being stolen once, feeling distressed once, stealing once, and secretly delighted once, people can't stop until they are finally boring.
"Two days later, the top three will get prizes, 8000 for the first place, 5000 for the second place, 3000 for the third place..." Xu Tingsheng sent a group message in the private message group specially set up.