The promotional expenses for "Crazy Stone" were already in place in mid-October.
The profitability of Happy Farm is still good, but with a Weibo that is constantly burning money on its shoulders, in a short period of time, it can only maintain, not expand the cash flow of Star Technology.
Xu Tingsheng almost picked out the 5 million announcement fee.
That's a million more than the movie cost. Xu Tingsheng's idea is very simple. The smell of wine is also afraid of deep alleys. In the era of commercial operations, if you don't do it or make a noise, that's not okay.
"Stone", a film that has made great contributions to the later domestic film circles in terms of actors, directors, and creative ideas, also deserves better box office, more appreciation, and greater praise.
In the upcoming 2006 New Year's Day, there are not many blockbusters. Tianle bet 60 million coffin copies of "Endless" is the largest domestic production. Relatively speaking, 4 million "Crazy Stone" is somewhat inconspicuous .
Fortunately, it has gimmicks and topics.
As producers, the sporadic gunfire between Huang Yaming and Jin Datang has never stopped, and some media people even directly ridiculed that the "Golden Combination" is hyping together, falling in love and killing each other.
Jin Datang is also aware of this problem, but the hype still cannot stop, after all, the talk itself costs almost nothing.
It's just that sometimes I think about my 60 million big production, and hype it with the 4 million "Crazy Stone", which is somewhat worthless. Moreover, this is tantamount to giving the other party publicity for nothing...
Jin Datang couldn't figure out how he fell into Huang Yaming's pit, depressed but also helpless.
The hype is still going on, and the sporadic gunshots gradually became more intense at the end of November, and the flames of war spread everywhere. There is only one month until the release of the two films, and the most critical promotional period has finally arrived.
Apart from the flirtation with Huang Yaming, Tianle follows the routine of film promotion, stir up gossip, the film itself has many handsome men and women, one after another, as long as there is public opinion, even if it is a scandal, it will not hesitate .
It is still unknown whether the enthusiasm of fans and passers-by has been mobilized after the excitement, at least everyone knows that there is such a movie.
Huang Yaming also wanted to fry, and then looked at the actors in his movie... gave up... The rumors of frying these few people might as well just order stir-fried chestnuts...
At this time, the popularity of "Endless" has already come out, and Jin Datang has no need to continue to stir up topics with Huang Yaming.
But, how could Huang Yaming be able to shake it off if he wanted to? He sent Jin Datang a pair of shoes. It was Jin Datang himself who said that as long as "Endless" loses to "Stone" at the box office for a week, he will help Huang Yaming shine shoes.
So, very tragically, at the "Endless" movie press conference, the most frequently asked questions by reporters were:
"Excuse me, Mr. Jin, have you received the shoes from Mr. Huang Yaming?"
"Are the shoes dirty?"
"Leather shoes? Sports shoes? They can't be Jiefang shoes, right?... Are they high heels?"
"..."
The host of the press conference had to stand up, "Please stop asking questions that have nothing to do with the movie, such as...that shoe..."
Immediately, a reporter raised his hand: "Then, Mr. Jin, may I ask if your bet is still valid? Some people say that you are actually a golden combination, love each other and kill each other, and cooperate with hype. What do you think?"
The black lines on Jin Datang's face.
"Mr. Huang is a newcomer in the industry. I'm not familiar with him, and I don't like the way he does things. Of course, if you must mention that bet, because I said it at the beginning, I can tell you, It still works. That's it, please stop asking questions like this."
The reporters didn't care about him. In their opinion, this matter was more eye-catching than the content of the movie itself.
Another reporter stood up and said, "But Mr. Kim, have you ever thought about what to do if your 60 million big production really loses to a movie with a cost of 4 million in terms of box office and word of mouth? ?”
"What should I do? Is it possible to jump off a building?" Jin Datang couldn't answer this question. If the film failed miserably at the box office, Tianle would collapse. He had already bet everything on it, but he couldn't say anything about it.
"There is no such possibility."
Director Chen, who had been ignored for a long time, finally couldn't listen anymore, slapped the table and stood up, and said angrily: "Speaking seriously, you are disrespecting an epic movie by discussing this topic. "
His venting was indeed suppressed for a long time.
From the perspective of the film itself, the film investment quota has been reduced, and he endured it, but no matter how much it is reduced, his work will be reduced to be provoked by a small-cost movie with a cost of 4 million? He couldn't bear it.
From the point of view of the scene, I am a big director with a group of stars... I am suppressed by the topic of a pair of shoes, I can't even talk... How can I bear it
"This is an epic, do you know? You are disrespecting an epic movie. This is the most beautiful movie ever produced by a domestic film, do you know?"
The director continued to rant.
"A young director who came out of nowhere, a group of actors who came out of nowhere, have they ever filmed? Movies are high-end art, not something ordinary people can understand, let alone something they can mess around with, understand? People can't be shameless to this point."
On the other hand, the scene of the "Crazy Stone" film press conference was quite deserted, and there were not many reporters present.
Given that these directors and actors are not very well-known at this time, this press conference can be regarded as Huang Yaming alone supporting the overall situation.
Question from the reporter: "Mr. Huang, Director Chen was a little excited at the "Endless" press conference. He thought that discussing these two films together would be disrespectful to him and an epic film. What do you think of this question?"
"It makes sense, an epic movie. Actually, I also want to make an epic, but unfortunately I don't have the money." Huang Yaming said seriously.
"You're not a director, what a fart you are." The familiar reporter jokingly booed.
"Then you still ask me? I know nothing." Huang Yaming replied indifferently.
There was a burst of laughter.
"It also said that the art of film is not something ordinary people can understand, and it's not something you can mess around with... We feel a bit discriminatory about this, what do you think?" A reporter continued to ask questions.
"We are indeed not that high-end, we are ordinary people, and our movies are also for ordinary people." Huang Yaming replied.
"Director Chen also said that people can't be so shameless." The reporter said with a smile, "Mr. Huang, who do you think he is talking about?"
"It's not me anyway," Huang Yaming said, "but I think it makes sense, and I hope the other party will stop dragging us to hype it up. You bully a small-budget movie, and you throw it away when you run out, and step on it." A kick... Indeed, people cannot be so shameless."
Huang Yaming is not afraid of anyone in the talkative arena.
A few days later, "Endless" released its first promotional video, and the picture is really gorgeous.
At about the same time, a group of Tianyi stars, including Apple, posted an endless GIF on their microblogs: a dirty long-haired man, running wildly while gnawing on a French Bread, behind him, a man who looked like a chef was chasing after him on a motorcycle...
In just one day, this animation was forwarded countless times.
"Oh my god, I laughed so hard..."
"Who is this?"
"Seek where."