The choice of WeChat launch time is the same as "Crazy Stone", January 1, 2006.
Happy Farm has not yet experienced a lack of succession, and is still in the most popular state. Taking this as an opportunity, Xingchen has adopted a series of measures to attract users during this period, and frequently launched various activities and projects, including the just-launched "Gathering the stars". As an innovative and pioneering move in Internet charity, this has ushered in praise for Star Technology.
Of course, Weibo also benefited from it. The number of registered Weibo users has skyrocketed since the launch of Happy Farm in mid-September, and has not decreased at all until the end of November and early December. The total number of users has now reached 180 million, and their activity has increased significantly.
Xu Tingsheng's dream of intimate interaction with people gradually feels like they have settled down on Weibo. Apart from daily contact, they are still more accustomed to QQ than private messages on Weibo in terms of online communication.
At the same time, the legal department of Xingchen successively filed lawsuits against two Internet companies that infringed the copyright of the game, and finally won the lawsuit.
Tencent did not touch the farm. Its own games, QQ Fantasy, are also very popular. In addition, it has also launched its own casual games.
So far, the two parties have not had a direct confrontation.
However, the mountain rain is about to come and the wind is full.
Some outsiders may have a keen eye and make their own judgments, or there are indeed sources of information, and there have been rumors that Star Technology will launch its own instant messaging software in a short period of time. The battle between Xingchen and Tencent in the field of instant messaging is inevitable.
In early December, Tencent announced that it had received an additional investment of US$40 million from the original investor.
Conversely, according to media reports, Stellar Technology once again rejected the consortium's investment intention...
In this battle, in terms of preparations, Xingchen seems to have fallen behind. Originally, the scale and foundation were not as good as the opponent's, plus this point... The voices that are not optimistic about the stars accounted for the majority.
Many people in Star Technology are worried, waiting for Xu Tingsheng to come up with a solution or countermeasure.
But Xu Tingsheng himself didn't pay much attention to it. Isn't he a dreamer who will destroy Tencent, destroy QQ, and completely replace QQ? At least at the current stage, it is absolutely impossible to achieve this step, and the launch of WeChat does not bear such a responsibility.
At present, as long as WeChat can make waves in the field of instant messaging software and gain a certain user base, even if it is only half, one-third, or even less than QQ in the end, even if WeChat loses in the eyes of others, it is actually a failure. a success.
At this time, Tencent may not be as powerful as it will be in the future, but QQ is already a giant in the field of instant messaging software.
Therefore, this battle is like a little wolf challenging a giant beast in the opponent's territory. You should not expect to kill the opponent completely. While trying your best to protect yourself, bite off a piece of meat and run away, and come back when you grow stronger... the right strategy.
Barefoot people are not afraid of wearing shoes, they can get a little bit, anyway, they make money...
Xu Tingsheng didn't panic.
In terms of movies, the leader has always been Huang Yaming.
At the beginning of December, "Endless" first released its own poster, handsome men and beautiful women in ancient costumes, really attracting attention.
At the same time, when the questioning about the moving picture reached its peak, Huang Yaming also gave his own answer on Tianyi's side. The first poster of "Crazy Stone" was released.
The poster was very effective in dissemination. People almost knew that the moving picture was from a movie that hadn't been released yet, "Crazy Stone", and people's interest in this movie also increased.
However, Huang Yaming was still depressed.
People always like to say that now is the age of looking at faces, in fact, any era is an era of looking at faces...
Huang Yaming looked at the couples in other people's homes, and then looked at his own group. They didn't rely on their faces in the first place, but they were all full of weird makeup, the image of a beggar gang...
The opinions of the masses are basically the same as those of Huang Yaming.
"Where did this monster come from?"
"What do they want?"
"do not scare me… "
"That's it, still making movies?"
"..."
Celebrities are always more handsome when they are popular, even if they are not good-looking, it doesn’t matter. Before people have seen the acting skills and connotation of actors, people’s comments like this are not malicious, and they exist in every era.
Under the guidance and impetus of "people with a heart", satire, ridicule, spoofs... come one after another.
"If I had known earlier, it would be better to keep the sense of mystery." Huang Yaming complained to Xu Tingsheng depressedly.
At this time, the happiest person is Jin Datang. He spends time sitting in front of the computer almost every day to read comments from netizens and spoofs and satires about the actors of "Stone".
Jin Datang also has Weibo. He is the owner of an entertainment company who likes to show his face.
His latest Weibo.
The images are posters of two films. Attachment: handsome men and beautiful women, gorgeous epic VS crooked melons and cracked dates, unsightly... How would you choose? Sorry I'm running out of empathy.
Regardless of whether this kind of speech is too much, people who approve of it still account for the majority, not to mention those celebrities who have fans.
To say that "Stone" has gained from this wave of publicity is that many people know the existence of this movie and have a certain degree of curiosity. But the loss is also great. Many people, especially girls, said: I don’t want to watch Legend of the Beggar Gang...
People in the circle are optimistic that "Stone" will take back the box office and make a fortune. Because of the relationship with its own investment, under such a hot topic, it is not difficult no matter what.
But they sympathized with Huang Yaming. It was almost impossible for "Stone" to win, and it was impossible to compare it from any aspect. Now, the chance of winning even a week has become increasingly slim.
A few days after the poster was released, Huang Yaming entertained part of the "Stone" crew at Mingyao Bar.
Xu Tingsheng was also present.
Thinking about a group of absolute big names in the future film industry, before they became popular, they sat in front of me as an investor. This feeling is actually very interesting.
"Teacher Huang, do you mind going up and singing a song?" Xu Tingsheng pointed to the stage downstairs. Normally, Huang Yaming had a lot of contact with the crew, and Xu Tingsheng's identity is different now. After thinking for a long time, he came up with this "overwhelming" and indiscriminate appellation. Teacher Huang's name is Huang Bo.
"You can sing?" Huang Yaming answered in surprise.
"Not only can he sing, but he can also dance. This is his status as a singer, right? He has the experience of singing in... Blue Wind Sand." Xu Tingsheng smiled and announced the name of Huang Bo's previous group.
Everyone at the scene, including Huang Bo himself, was dumbfounded.
Xu Tingsheng said heartily, I watched many interviews with you in front of the computer in my previous life.
After all, he had many years of singing experience, Huang Bo didn't have stage fright, and sang "Love and Sorrow" on the downstairs stage, indeed, he was very capable.
Xu Tingsheng's asking him to sing was actually just a foreshadowing. When he came back, he said directly: "Ms. Huang sings very well. I wonder if you are interested in singing the movie's theme song?"
"Ah, this, it's not Miss Cen Xiyu..."
"Two theme songs are also fine," Xu Tingsheng said with a smile, "For this movie, her image may be too tall. So, please don't mind."
"That… "
""Ugly", the new song of the reincarnation band, there is only a relatively rough live version on the Internet. I think this song is quite in line with the public opinion we are suffering now, and it can be regarded as a counterattack and publicity. But, I don’t know if Mr. Huang will Wouldn't mind…”
At this stage, being able to sing the song of reincarnation is actually a very lucky thing for Huang Bo, who already has a musical dream but has not been able to realize it. Having been in the rivers and lakes for many years, he has performed in various parts of the country, and has also set up factories. He has a lot of experience and a high emotional intelligence. Huang Bo did not show too much excitement on the spot, shook his head with a smile, and said sincerely:
"It's okay, my classmates, outside directors, crew...many people... Anyway, I've been used to it for a long time. And I've heard this song before, and it has a very good meaning. I think it's speaking for ordinary people like me. I would love to, thank you."
"You're welcome, just give us more opportunities to cooperate when it becomes popular in the future, everyone, please cooperate more in the future." Xu Tingsheng raised his glass, "For the box office success, and for everyone's future stardom, let's have a toast."
Xu Tingsheng made a foreshadowing, as to whether to seize the opportunity to sign a few more film contracts, this matter is left to Huang Yaming. Presumably they would not refuse, after all, these people present, the future box office makers, have not yet realized how much influence they will have in the film industry in the future.
…
…
With Tianyi as the backing and convenience, the song was recorded very quickly.
In mid-December, Huang Bo's version of "The Ugly" began to appear on various channels. Interspersed with a small number of movie trailer shots, the MV mainly shot in the recording studio, good singing level, sincere singing, expressing and confiding from the heart, profound lyrics that fit the current public opinion...
With the hot topic of the moment and the label of the new song of reincarnation, this song spreads at an extremely fast speed.
As Xu Tingsheng said, this is propaganda, but also a counterattack. After all, the ordinary people in this world are the majority. When more and more people find resonance in the song, when more and more people can understand that feeling...
Those sarcasms and ridicules began to become extremely obtrusive, and people began to reflect on when they became so shallow, intolerant, and casually hurt others.
Those arrogant people began to be spurned, including Jin Datang who was caught off guard by still posting the "taunting Weibo", and he was sprayed hundreds of pages.
Those ordinary efforts, serious efforts, and silent endurance began to be appreciated and encouraged, because it is actually more difficult for ordinary people to succeed and get opportunities...
Public opinion began to completely reverse.
At the end of the MV, the cast and crew of "Stone" appeared together, smiling sincerely, and sincerely said:
"We are not good-looking, but the movie is good-looking."
People reply in various places, tweets, forums…
"Just for this song, I will definitely watch it..."
"Thank you for speaking for the ordinary 'us'."
"I owe you a movie ticket, and I must pay it back."
"sorry."
"..."