The promotion of WeChat basically relies on Weibo and Happy Farm itself. Xingchen has added the entrance of Weibo and Happy Farm on the WeChat client, and enters Happy Farm through WeChat, and a small amount of fertilizer is given away every day.
The target group of this strategy is clear, and the effect is not bad. As for the loss of income of Happy Farm itself, of course there is, but it is still within the acceptable range.
Of course, it is absolutely impossible to say that WeChat can overthrow QQ with this. QQ has a much larger user base than both, and many of them are not affected at all. That will be a long process.
After the first day, the number of WeChat downloads and registrations exceeded 8 million.
As for Tencent, it has not made any direct response.
movie box office.
The 24-hour box office of "Stone" on the first day reached 3 million. According to this trend, it will not be a problem to recover the total investment of 9 million in filming and publicity. Moreover, judging from the film's reputation, once it can promote the improvement of the number of films , the box office may also have an upward trend.
"Endless" won the box office on the first day without any suspense. On the first day of the New Year's Day schedule, this big production, which claimed to invest 100 million to the outside world, actually invested 6,000 yuan and received a total box office of 6 million, twice that of "Stone".
However, the comparison of these numbers actually makes people see the crisis of "Endless", because the comparison of the total investment between the two is more than ten times the difference, and the comparison of the number of films scheduled is also nearly five times the difference.
Theaters are honest and honest about box office and attendance, so it is perfectly normal for theaters to adjust film schedules based on attendance.
Tianle has already started emergency public relations for this to ensure that the number of films scheduled will not drop.
But the other investor standing behind "Stone", or the one who can enjoy the box office share and follow-up "benefits" in the future, is Tianyi, and of course Tianyi will not sit still.
This is a duel between connections, strength and influence, Xu Tingsheng has great confidence in Tianyi.
What worries Tianle and Jin Datang more than the box office is actually the word-of-mouth and evaluation of the movie.
At the end of the day, the word-of-mouth of "Endless" on the Internet has begun to go in the direction of the worst and most incomprehensible blockbuster in history. There is a lot of criticism, and the movie score on Weibo has dropped to 3.7 points. Of course, this must include deductions from netizens' bad impression of Jin Datang.
On the contrary, because of the good and down-to-earth image previously created, coupled with the good quality of the film itself, the word-of-mouth and popularity of "Stone" far surpassed that of the previous life. The nagging voice was also suppressed.
The Weibo score is 8.4, which is frighteningly high.
Xu Tingsheng didn't rest until midnight. After sitting in front of the computer all day, his back was sore, so he simply did some simple exercises on the study floor. When he was doing sit-ups, Xiao Xiang Ning helped him press his legs, and when he was doing push-ups, she sat on his back.
Hee hee, Xu Tingsheng's spirit also eased a lot.
He boiled noodles for supper, sat down and ate, drove the little girl back to his room to sleep, and Xu Tingsheng went back to the study to light a cigarette by himself. This was a rare time for him to smoke at home.
After washing up, Xu Tingsheng didn't fall asleep until nearly two o'clock in the morning.
The next day, while he was still asleep, Huang Yaming called.
"In terms of theaters, audiences who watched "Stone" started to have to wait in line for additional shows. The news from Tianyi said that our film schedule should increase soon."
Then, Hu Chen's phone call came in.
"Tencent started to fight back."
Tencent's counterattack:
First, Tencent Weibo was launched.
Second, Tencent-related games and platforms, including QQ Fantasy and QQ Game Hall, all have gift packages to attract players. Furthermore, it is its best old routine, giving Q coins.
Both moves are tit for tat.
The launch of Tencent’s Weibo has more or less a meaning that you won’t make me feel better, and I won’t make you feel better. Of course, it also reflects Tencent’s consistent “cottage spirit”.
As for gifting coins, that is a naked consumption of funds. Some people always think that it doesn’t matter how you send virtual items and currency. In fact, it will affect the company’s business income. If you send more to a certain extent, users will naturally buy less.
Therefore, this is actually an alternative way to fight for funds, consume each other, and then compare reserves.
At this point, Tencent is rich and powerful, and it is much more generous than the few bags of chemical fertilizers on Weibo Farm.
Xu Tingsheng just woke up, turned on his computer and went online to understand the situation. Before he had time to respond, the voice of a Tencent executive interviewed by the media appeared on the Internet: Tencent has never been afraid of competition.
Of course Tencent is not afraid. As of the beginning of 2006, they have almost no disadvantages in the road of copycat competition.
In 2000, QQ Shanzhai then defeated ICQ and became the king of instant messaging software in China. At the same time, other domestic instant messaging software also gradually disappeared amid the rapid rise of QQ, and QQ occupied a monopoly position.
In 2003, Tencent imitated Lianzhong and launched the QQ game platform, specializing in chess and card games. Just one year later, the QQ game platform almost completely defeated Lianzhong, the largest casual game platform in the world.
In 2005, Tencent copied Kugou, and the scolding spread almost the entire Internet.
…
All of these, relying on the huge user base of QQ, Tencent is like the reborn god of war, winning every battle. Moreover, it wants to do everything, it can do everything, or in other words, it can "learn" to do everything, and win you. This is the terrible thing about the QQ user base. Swift opponent.
In the future, this pattern will continue to intensify. Almost most Internet entrepreneurs will not be able to sleep peacefully after initial success, because they are worried about the greedy eyes behind them, and they don’t know when they will stare at them.
And most of them who were targeted were not spared in the end.
Such as various games, browsers, input methods...
Xu Tingsheng knew that it had only a few copycat failures:
Search for the counterfeit Baidu post bar, and lose.
Paid the counterfeit Ali Taobao, and lost.
Most importantly, Tencent Weibo copied Sina Weibo and failed.
In the previous life, how did Sina Weibo beat Tencent Weibo? In the final analysis, it only tells Xu Tingsheng one thing: we must get out of what Tencent is good at, and use content and characteristics to counter the tactics of crowding and swarming.
QQ strengthens the relationship and interaction between the user base and users. This is what Xu Tingsheng was doing some time ago, and the effect is good. In other words, he is invading QQ's turf in this field.
Conversely, Xingchen Weibo also has its own unique user association and interaction relationship, which QQ does not have. To give the simplest example, you generally cannot add QQ friends with celebrities and idols, but you can follow their Weibo, leave a message, and then you may be seen and replied to.
Therefore, the existence of a large number of big Vs is a major advantage of Xingchen Weibo.
In addition, there are content, as well as Weibo as a self-media platform, and even the characteristics of a "tearing" platform, which cannot be provided by the current QQ.