Also during this week.
WeChat registered users reached 46 million, and the highest number of simultaneous online users approached 4 million. These two data are about one-tenth and one-fifth of QQ respectively. this means:
1. QQ is still the king in the field of instant messaging, but the concept of "second largest" has begun to emerge. With Weibo as the foundation, the growth rate of WeChat users is astonishing.
Second, WeChat users are more active.
From the current point of view, QQ is not affected by the number of users. Even in this week, because of a series of measures, the growth of QQ users has far exceeded the past. What really makes Tencent feel threatened is after the monopoly position is broken. future direction.
The vast majority of WeChat users are also QQ users. This can be judged without data. Using the two together is the choice of many people at the current stage.
Of course, QQ must be more used to it.
As a latecomer, the one with bare feet, WeChat is happy to see such a situation and can happily accept it. But Tencent is different, because they used to be a monopoly. This situation means that someone came to share its once exclusive territory.
From the absence of rivals to the emergence of rivals and competition, the question of who will win the game has become a kind of anxiety for the original monopoly.
At the same time, Tencent Weibo has always been weak. Even if there are celebrities, the accumulation and activity of fans is still very worrying.
In the two moves Tencent made earlier, Tencent Weibo is attacking, and user gifts are defending.
In the current situation, what can be attacked can't be attacked.
Conservative, too passive, even if the current situation is not too bad, but in the eyes of some people, there is still a sense of crisis that will be destroyed by an ant nest.
One of the reasons why Xu Tingsheng wanted to prolong the time and not to stimulate Teng Xun too much was because he said before that the longer the time period, the better for himself, just like someone went to the orchard with an empty basket to pick peaches. Yes, I can pick more.
The second reason is a kind of worry. Xu Tingsheng is worried that Tencent will overreact and start a decisive battle prematurely, directly dragging the competition into a life-and-death struggle.
In the previous life, in 2010, the battle between Tencent and 360 was this kind of face-to-face, and the opponent must be put to death. This is enough to show that Tencent has the possibility to do so in terms of corporate character.
Of course, right now, this may not be a big deal.
The reason why Tencent dared to do this in 2010 and chose to do so was because at that time, it already had an imperial posture and believed that it could crush the opponent. The opponent's battle of life and death can't hurt it at all.
But now, Tencent in early 2006 still has a certain gap with the Internet empire in 2010. If it wants to do this and use the same style of play, it will be a real life-and-death struggle, life and death.
What circumstances might make it choose to do so under current conditions
Unless, the highest level of Tencent has a long-term perspective to judge the situation and realizes that its own foundation is actually facing a life-and-death crisis. Or they are over-judging the current situation, can't rub the sand in their eyes, even if they hurt themselves eight hundred times, they will kill the other party.
Strength, scale, foundation, capital, talents, experience...
Star Technology, WeChat, and Xu Tingsheng are all at an absolute disadvantage.
Xu Tingsheng didn't want to start this war prematurely, so he chose not to fight back and not to overly stimulate Tencent. He wanted to "boil the frogs in warm water" and "eat away step by step". When the time has fully arrived.
Before that, he didn't mind being suppressed, as long as he still had a certain living space, he could slowly accumulate and develop.
However, he underestimated the vision, decision-making, courage and determination of a future business empire.
January 13, 2006.
Without the "letter to users" in the previous life, without the phrase "give the choice to you", a senior executive of Tencent directly spoke out through the media, condemning the plagiarism of Xingchen Technology and copying QQ, and when Tencent had to fight back At that time, Xingchen Technology threatened Xingchen Weibo star big V not to enter Tencent Weibo, vicious competition.
Later, users discovered that QQ and WeChat cannot be logged in at the same time. Those who have become accustomed to using the two chat software at the same time suddenly found that once QQ is logged in, WeChat will be disconnected.
coming.
The war that should have happened in 2010 between Tencent and 360, the hand-to-hand combat that was later rated as one of the five vicious competition events in the domestic business war, arrived ahead of schedule.
Although the form and process are different, and the opponents are different, the essence is the same. Tencent intends to crush opponents through user base and viscosity.
Xu Tingsheng has no way of judging whether Tencent and 360 are right or wrong, and there is no need to judge. It is meaningless. Commercial competition has been torn apart. Whatever you say is actually just a "reason", and the most fundamental thing is always conflict of interest.
In fact, there is no right or wrong between Xingchen and Tengxun. It is just a business war and only benefits.
Xu Tingsheng has no reason to despise Teng Xun. The road of rebirth is in the final analysis a copycat, but what he copied is the future.
In short, the situation went beyond Xu Tingsheng's expectations and expectations, and Teng Xun acted decisively almost unreasonably, trying to kill WeChat at its infancy. No expense was spared. Because even if you pay some price temporarily, as long as the opponent falls down and cleans up from the beginning, it will be another monopoly empire.
Xu Tingsheng knew an interesting story. Two years later, 51 Pang Dongsheng and Baofeng Fengxin would make it public, and they both chose to beat QQ by losing 20 years of life.
These are the representatives who were driven to death by Tencent.
Xu Tingsheng didn't know if he would become one of them, but if he had to choose, he would definitely not want to part with those twenty years. After all, his ambition was not that great. He was five years older than Xiang Ning, and it was said that women generally live longer .
Xu Tingsheng understood the so-called threat to the big V on Weibo. It was just a friendly admonition between some familiar staff and the big V. It might even be out of good intentions. It was an individual behavior without coercion. People reasoned with you.
There was a lot of scolding on Xingchen Weibo, scolding Xingchen Weibo.
Of course, there are also a large number of people who scold Tencent.
In short, the situation has become a mess.
From 9:00 am to 3:00 pm, according to the six-hour data report, the registered users of WeChat still increased by nearly one million, but the activity rate plummeted. Within six hours, the maximum number of simultaneous online users on WeChat was less than 400,000, which is one tenth of the original number. Not one.
The monitoring data found that many users first log in to WeChat, enter Weibo and Happy Farm through the WeChat client portal, and then log in to QQ, even if WeChat is disconnected.
That is to say, the daily communication function of WeChat has been abandoned.
The main goal of Xu Tingsheng's launch of WeChat is to fetch water from a bamboo basket in vain.
rout.
In just six hours, as a homogeneous product with QQ, WeChat is far less strong than 360, which is actually in a different field. In six hours, it was defeated and had no power to fight back.