From the renovation of the shopping mall at the end of June to its opening in early August, Xu Tingsheng hardly offered much help. Xu's father took care of it all, and only asked him to give him a name for the supermarket. Few unregistered well-known trademarks were found.
Of course, famous trademarks are also made step by step.
At present, the Xu family does not have the ability to go in the direction of a large chain immediately, so Xu Tingsheng chose the most popular name: Huangou, Libei Shopping World.
The little malice in my heart: I am Tesco's brother.
Little Libei, the news of the opening of the supermarket does not need too much publicity, just release the news and wait for word of mouth to spread.
"Have you heard? That 'wait for me' is opening."
"Oh, it's the 'you guessed it' one, I guess it sells mobile phones."
"I think it's possible to sell clothes, old and young, men and women, plus one plus may fill such a large space."
"..."
What they guessed was something that Xu Tingsheng hadn't thought of before. Xu's father "willed to go his own way" set aside a mobile phone counter in the supermarket that was originally too small, and sold everything from Nokia to knockoff phones.
Li Xiu, the female manager who came back from West Lake City, argued with Dad Xu several times over this. In her opinion, this was too nondescript, but Dad Xu insisted on adapting to local conditions, because this is Libei, and the supermarket is not as modern as West Lake City. It is enough for Libei people, and mobile phones are a huge profit point that is developing rapidly.
Li Xiu had no choice but to compromise in the end, but still clearly reserved her objection.
Regarding this point, Dad Xu and Xu Tingsheng have the same attitude: Appreciation. She really regards Huanbu as her career.
On the day of the opening, there was no ribbon-cutting or other frills, only the bustle of popularity outside the store.
Father Xu and Xu Tingsheng wore identical shirts, trousers, and leather shoes, and simply stood at the door, surrounded by Mother Xu and younger sister Xu Qiuyi, besides that, there were also classmates and relatives who came to cheer.
The larger group of people at the scene were the "small shareholders" of the shopping mall. In their concept, even if they didn't have a clear shareholding ratio, they invested money themselves, and the Xu family gave interest promises and dividend expectations. Therefore, this is their own business. During the previous publicity process, they were the most enthusiastic group of people. Today when the supermarket opened, they not only came by themselves, but also brought many relatives and friends to join in the show.
Dad Xu also took care of their "sense of ownership" and placed them in the center, wearing red flowers one by one, full of ambition.
After the salute was fired, the father and son turned one to the left and the other to the right, holding both ends of the "You Guess" banner that tightly wrapped the transparent glass tape of the shopping mall, and exerted force at the same time.
"boom."
The curtain rises.
Happy Shopping, Libei Shopping World is officially displayed in front of everyone.
For the exterior of the mall, the Xu family designed a huge transparent glass strip to maximize the display of the interior of the supermarket.
In the children's play area where the bouncy castle is the main body, children from several relatives entered the venue early and were jumping happily on the castle. Seeing this scene, the parents with children in the crowd suddenly tightened their hands, and the children couldn't wait.
In addition, several large hanging screens are playing popular songs, and Stefanie Sun is singing "Meet".
The first modern large-scale self-selection supermarket in Libei County meets Libei people without a number plate.
As a demonstration, Huang Yaming helped to hug a five-year-old boy who was playing in the play area and put it on the seat of the shopping cart. The little boy who was nervous and crying because of being picked up by a stranger giggled when the shopping cart was pushed .
Afterwards, under the leadership of Li Xiu, the supermarket employees in uniform uniforms and work badges came out in a procession, lined up in two rows on both sides of the door, bowed together, and shouted in unison:
"Welcome to, and welcome to, Libei Shopping World."
The next moment, the staff team retreated in an orderly manner and stood at their respective positions.
Crowds began to swarm into the mall.
Completeness is a major requirement of supermarkets, and Huangou provides Libei people with the first real one-stop shopping plaza.
The shopping carts were the first to be robbed, and the people who didn't get the shopping carts had to pick up the shopping baskets. Fortunately, the shopping baskets were enough.
"Such a good decoration, maybe the things are quite expensive?"
"It should be more expensive."
The customers were already mentally prepared, but they soon discovered that the price of Huangou's products was cheaper than that of the small supermarkets and wholesale departments outside, and that was probably what it meant.
In fact, in 2003, when Taobao hadn’t flourished, the transparency of prices was relatively small, and the prices of small supermarkets and wholesale departments were very random. The source of goods purchased in large quantities and cost advantages, after investigating the prices in Libei, I determined my own price. Although almost every item is lower than the market price, there is still a profit of about 38%.
The shopping mall was in full swing, and Dad Xu had a hearty smile on his face.
For this day, he had waited silently for too long. Xu Tingsheng looked at Dad Xu, and couldn't help feeling sad and tears welling up in his eyes.
filial piety.
Allowing his father to find himself, to find the self he wants to be, is perhaps Xu Tingsheng's greatest "filial piety".
People kept coming to congratulate.
Boss Ye of Jincheng Building hurriedly got off the car and apologized repeatedly: "I'm sorry, I'm sorry, Boss Xu, I'm on a business trip and I've been rushing, but I'm still a step late."
Dad Xu greeted Boss Ye shaking hands and chatting.
Boss Ye saw Xu Tingsheng on the side, and said to Dad Xu: "This is our champion in Libei, right? The one on the big banner?"
Father Xu nodded proudly.
"It's amazing, your Xu family is really amazing, father and son are heroes...Boss Xu, let me tell you, I saw it last time, this kid is extraordinary, no wonder you always bring him with you when you talk about business."
…
After a while, more and more people came to congratulate, many of them were called by the "minor shareholders" of the shopping mall to cheer, but at this time they could only cheer at the door, and the supermarket was already crowded. There was a ball.
At this time, customers who carry shopping baskets feel that they are much wiser than those who push shopping carts.
What's more difficult is that the supermarket employees who are also pushing the cart, the sales are hotter than expected, and the shelves are emptied again and again, and they have to squeeze through the crowded crowd to load the shelves again and again.
Of course, they won't have to work so hard soon, and customers will start picking up goods directly from their carts.
Xu Tingsheng also came to the opening day of the supermarket at the same location in the previous life. The scene was very lively, but it was still quite different from the scene in front of him. The reason is that, on the one hand, the decoration and modernization of Huangou are higher. On the other hand, the two large banners of "Wait for me" and "Guess" enveloping the entire shopping mall one after another have whetted the appetite of Libei people. .
There is also the attraction of Xu's father and son. The father is the first celebrity to set up a factory in Libei. champion.
Many people want to see this legendary father and son.
... Happy shopping, it's hot.
Xu Tingsheng stood at the door with Dad Xu to greet the guests who kept coming. There were actually quite a few people who came to cheer for him. Lao Zhou, Fang Yunyao, and even Ye Yingjing's family all showed up.
The two exchanged a few words, Mama Ye was about to have a "deep chat", but Papa Ye dragged her away: "I'm busy today, let's talk another day."
Xu Tingsheng had no choice but to smile apologetically. In fact, even Lao Zhou didn't have time to say much today.
It was almost noon, and as soon as lunch time came, the number of customers in the supermarket finally decreased a little. Just as Father Xu and Xu Tingsheng were preparing to arrange lunch for the staff and restock, Xu Tingsheng saw a few unexpected people.
The four principals of Libei Middle School are here.
They have already helped to make the promised advertisement. They have the largest student group in Libei and can reach a larger group of parents. There is no doubt that the effect of this advertisement is huge.
The principals came here with guilt. Representative Xu said: "About Tingsheng's volunteering, we have always been a little ashamed... We can't do anything else. Today we will give all we can."
What else can the principals hold up
The crowd was full of praise. As soon as Principal Xu finished speaking, a crowd of students began to appear in the distance, and someone shouted loudly from a distance: "Senior Xu Tingsheng, we are here to support you."
It seems... It's too late for lunch, so hurry up and stock up.
The praise of the principals could not be due to the intentional request or order for the students to come. They just did one thing. Libei Middle School canceled the closed management during the lunch break that day, and the students can move freely.
Libei Middle School is only a few hundred meters away from Huanbu, but Xu's father and Xu Tingsheng didn't consider that they would welcome this group of students today. Libei Middle School is closed management, and there are more than a thousand students who are making up classes during the summer vacation. Students of all grades.
President Xu gave an order to temporarily cancel the closed management, and this scene appeared.
"I'm saving face." Father Xu said earnestly while holding Principal Xu's hand.
Volume Two Staggering Into the Torrent