Although Enrui Group was established less than 20 years ago, with its excellent product quality and precise customer positioning, it quickly established itself in the female consumer group.
In order to facilitate management, Fu Ruien divided the company's business into several business groups according to product characteristics, including cosmetics and skin care business group, hairdressing and bathing business group, women's health care business group, and mother and baby business group. The four business groups have different subordinates. Brands, different brands have different marketing teams and R&D teams, both competing and cooperating with each other.
Make-up and skin care are the most expensive parts of female consumers. Enray Group currently has two self-developed brands, one for high-income groups, commonly known as "lady brand", and one for young white-collar workers in their 20s and 30s , the price is close to the people and the quality is guaranteed. At the beginning of the year, Fu Ruien and the person in charge of the makeup department had several discussions and finally decided to create a brand new product line.
This new make-up brand called "real" is aimed at girls aged 15 to 20, focusing on awakening their pursuit of beauty in their hearts.
Reducing the audience age of color cosmetics to fifteen years old is a risk in the Chinese market. In traditional Chinese parental thinking, girls aged 15 or 16 are still "children" or "students", and they have no gender.
The job of the students is to study. If they start to dress up, it means that they love to be smug. Parents and teachers take strict precautions, for fear that their children will fall into the abyss of puppy love, which will lead to a series of negative consequences such as a decline in academic performance.
Therefore, the marketing announcement of the "real" brand has been done over and over again, for fear of going a little too far and touching the sensitive nerves of parents.
Originally, in July, the promotional materials had been prepared, and the girl models invited were petite and cute. After putting on light makeup, they looked even sweeter and more charming. But when they took the commercials to do market research, both students and parents gave very negative comments.
Parents said: "Smell at such a young age, you can't be a good student at first sight."
The student said: "I am not as good-looking as her, and it is useless to paint." "School rules do not allow makeup, and our school does not even allow long hair."
So this version of the advertisement that made everyone confident was directly invalidated.
The people in the publicity team discussed and discussed, and decided to overthrow the previously set image of a female spokesperson, and look for a clean and sunny image of a young man, preferably the brother next door or the school girl at the same table, which is enough to awaken people's interest in young people. Memories of bitter times.
This male spokesperson must be liked by the girls and not disgusted by the parents.
Wang Yaoyao is the person in charge of the publicity group of the "real" brand marketing department. During this time, they have been looking for a suitable boy through the economic company. Until yesterday, the most suitable boy was a basketball boy, but Yaoyao always felt that he was missing something.
Until today, when she saw the figure holding the book in the bookstore, the fog in her heart was finally cleared——
—What’s less, it’s the heartbeat that only comes from that “first love”.
So she didn't even think about it, she rushed up to stop Qiu Qiu immediately, and asked him if he wanted to shoot a commercial in a tone like a witch tricking Snow White into eating a poisoned apple.
To be honest, asking a boy to shoot a lipstick advertisement, she thought it was absurd to say it out loud. She thought she would have to spend more time talking, but Qiu Qiu only thought for a few seconds before agreeing.
"Okay, I really want to try it." Qiu Qiu heard that it was a project of the godfather's company, so he wanted to participate in it and make a contribution.
"Great! Then let's go now. I'll take you to the company to meet my colleagues, and then I'll tell you about the shooting script." Wang Yaoyao grabbed his arm, fearing that the familiar duck would fly away.
"Sister, wait for me, I have to pay the bill first, and I have to go to the musical instrument store next door to pick up my guitar."
If it wasn't for fear of scaring her little brother, Wang Yaoyao really wanted to kiss him: "You can also play the guitar? This old man's teenage heart is going to explode!"
On the way from the musical instrument store to the Enrui Group, Wang Yaoyao asked Qiu Qiu in detail about his personal situation, including his age, school, hobbies, etc. When she learned that Qiu Qiu actually participated in the Enrui Group sponsored After the draft competition, I even sighed that there was "fate".
Wang Yaoyao enthusiastically told him: "Before the product goes on the market, the company will hold a reward banquet. At the banquet, the president of our company, Mr. Fu, will speak at the banquet. At that time, I will ask our boss to see if he can take you to show up in front of the president. Show your face, it will be good for your future development in the draft.”
"That's unnecessary..." Qiu Qiu showed his face in front of President Fu every day—not only his face, but his whole body.
Wang Yaoyao misunderstood him because he was shy, and kept talking about their president being young, promising, and handsome. Even if she didn't talk to him, she could absorb the fairy spirit from him just by looking at him from a distance.
"Sister, let me tell you, many young girls in our company are staring at Mr. Fu. At the end of the year, we have a lottery session where each employee writes a wish and puts it into the prize pool. Mr. Fu draws the lottery on the spot and broadcasts it live on the big screen." Some people want half a month's paid leave, some people want a full set of Apple devices, and Mr. Fu agrees. In the end, the last wish was drawn, which read 'Become Bai Fumei and marry the CEO'... "
Qiu Qiu became nervous: "Then, how did Fu Ruien handle it?"
"Boss Fu smiled lightly at the camera, making all the female employees' hearts beat faster. Then he announced on the spot that the secretary would enroll the winner for an on-the-job MBA from a prestigious school—the class is full of CEOs."
"..."
"How can there be such a cool and domineering CEO like Mr. Fu in the world? When he gets married, I must write a thank you letter to the wife of the CEO, thanking her for subduing such a seductive goblin. "
Qiu Qiu wondered a little distressed, after he received sister Yaoyao's thank you letter, would he need to reply.
…
The taxi stopped at the main entrance of Enrui Group's building. Wang Yaoyao took Qiu Qiu to the front desk to register, then led him through the lobby on the first floor, and took the elevator to her office.
Qiu Qiu had been to the godfather's company several times before, but every time he asked the driver to park in the underground garage, and then he took the president's special elevator to the top floor. This was the first time he stepped into the main entrance, so naturally he was surprised to see everything.
The company's promotional video was playing in the elevator. On the screen, Fu Ruien stood on the stage, talking eloquently about the company's business philosophy and future development direction. His speech was not too fast and his eyes were firm. To the breath of the lion blowing towards the face.
Seeing him staring at the small TV, Wang Yaoyao said with a smile: "The content on the TV is played in a loop, and new commercials will appear on it every quarter. At that time, Qiu Qiu's commercials will also be broadcast here."
Qiu Qiu was even happier when he heard it. It would be great if he could appear on TV with his godfather!
The elevator door opened, and Wang Yaoyao led Qiu Qiu into the office area. The colleagues were all surprised to see her bring a strange boy into the company.
"Yaoyao, aren't you on vacation today? Who is the handsome guy behind you? Where did you kidnap such a good-looking brother?"
"The product will be available in one month, so why would you want to rest?" Wang Yaoyao put the bag on the table casually, pointed to Qiu Qiu and introduced it to everyone, "This is Brother Lin who fell from the sky, you can look at it casually, if If you don't want to fall in love with him, I will lose."
Everyone roared with laughter, Qiu Qiu was not shy, and introduced himself frankly: "Hi everyone, my name is Qiu Qiu, I am 21 years old, my hobby is singing, and I am currently studying in the Chinese Department of University A, starting my senior year."
Qiu Qiu's current clothes are all taken care of by Fu Rui'en. They look ordinary, but in fact every piece has been tailored with ingenuity, making him appear to be tall with slender waist and long legs, just Wen Wen standing there quietly , are all outstanding and good-looking.
Wang Yaoyao instructed the little assistant: "Call everyone to the conference room. I think Qiu Qiu's image is very suitable for our lipstick advertisement. It is better than the ones who came yesterday, but I still have to listen to everyone's opinions."
The little assistant was only two years older than Qiu Qiu, and said shyly, "I don't know if you have any opinions, but I don't have any opinions~"
"You talk too much."
Under the charm of the handsome guy, all the members of the promotion team of the marketing department were gathered in the conference room very quickly.
Qiu Qiu stood next to Wang Yaoyao gracefully, accepting everyone's amazed gazes frankly.
However, just as Wang Yaoyao expected, not all team members supported Qiu Qiu to shoot this commercial, not because of image problems, but because Qiu Qiu participated in the "Super New Generation" audition.
"Will there be a contract conflict?" Someone asked, "It seems that this kind of talent show does not allow contestants to take jobs in private, right?"
Wang Yaoyao said: "That's not a problem. This program is sponsored by our company. Let the legal department discuss it with them. This is also a good publicity for the program. As long as the program team is not stupid, they will definitely not refuse."
Someone else raised an objection: "There is uncertainty in the talent show. If he is selected in the following competitions, his identity will be very embarrassing, and it will affect our publicity."
Just as Wang Yaoyao was about to speak, the little handsome man who had been standing quietly by the side spoke up: "I won't be brushed off."
The other party was aggressive: "Are you so confident in yourself? Or do you think that the program group can give you the championship with the sponsorship of our company?"
Qiu Qiu's eyes sparkled: "There is no evidence for what you say, why don't you let me sing a song on the spot."
…
Of course the president sitting on the top floor didn't know about the conflict with the president's wife downstairs.
Fu Ruien is chatting with Lao Zheng, the person in charge of the makeup and skin care business group. Lao Zheng is the vice president of the company. Mr. Zheng is in his early fifties this year. He was just transferred from the Southeast Asian branch a few months ago, and now he is based in China. At the beginning of the year, Fu Ruien talked with him about the promotion strategy of "real" makeup, but unfortunately, the third quarter is almost here, and a suitable product spokesperson has still not been found.
"I think it's better to contact Xingui Entertainment to see if there is any suitable fresh meat." Old Zheng said.
Fu Ruien vetoed it: "Little Fresh Meat, which has a lot of exposure, is too expensive. It's not that I can't afford it, but it's unnecessary."
Old Zheng was suffering from a headache: "You have to be handsome, but also have no distance, how can there be such a thing?"
Fu Ruien smiled and said, "Of course."
When Lao Zheng saw his expression, he knew that he was thinking of the one at home again. The old subordinates vaguely knew about Fu Ruien's absurdity of keeping Xiao Xianrou before, and they thought it would be the same this time, but they didn't expect President Fu to be serious. Usually when the company has new products launched or big news in the stock market, I don’t see him reposting them. Since the beginning of Jinwu Zangjiao, the circle of friends has shown the lover’s vegetable growing business twice in three days, and I have taken several pictures of those few leeks, coriander, and bean sprouts. Second-rate.
Old Zheng said angrily: "Since you say that, why don't you call him over to shoot commercials?"
"no."
"Why? Can't bear his hard work?"
"No, I'm afraid there are too many rivals in love."
"..." The president is really talented, the circle of friends is not enough to show affection, so he has to come to the company to show off.
The two were talking, when Lao Zheng's mobile phone on the table suddenly turned on. He picked it up and glanced at it, and found that it was an email from his subordinate.
"What a coincidence, Wang Yaoyao said that she found a good seedling, and the marketing department has already approved it, and now the young man is downstairs. She asked me when I was free, and said she would bring it for me to have a look."
Fu Ruien nodded: "Okay then, go and have a look, and if it's suitable, make a decision as soon as possible. Anyway, the photography team is ready-made. It's best to finish shooting the advertisement this week and start post-production."
"Aren't you going down to check?"
"No, I trust your vision, wait for the DEMO to come out before giving it to me."