January 6th is a day when the major e-sports clubs have a sense of presence and occupy the hot spot.
Even the New Year's blockbuster press conferences or promotional activities of well-known entertainment companies in Yanzhou will avoid this day. At this time in the past, Silver Wing could only stare and stare at the side, even if the eyes were hot, but this year, the entire Silver Wing game department was immersed in an ecstatic excitement.
With the reform of the Silver Wings game department, Wayne realized his ambition. All publicity channels have already been arranged. The publicity activities were not started before, and he was worried about what accidents would happen before they were really confirmed. After all, this is the first time I have encountered such a Things, even if the online rankings can be ranked in the top ten, but what if? What if Flamingos only have the top five this year? Wasn't that just a fun time
It wasn't until he got the invitation letter with the bright red flamingo logo in his hand that Wayne became really stable. Excited.
The trembling fingers from being too excited pressed a button to send out the edited information.
"It's time to start!"
Today's entertainment hits, their "silver light" will definitely occupy the most important part!
The fact that the five giant clubs received the invitation letter is not news at all. In the public's impression, if they did not receive the invitation, it would be news. Therefore, the "Silver Wing 5o Aurora", which has reached the top ten in the continent just after its establishment this year, and the "Silver Light" team in people's mouths, has attracted much attention today.
The team that squeezed into the top ten has no idea how many waves of publicity it has been publicized. The public has long lost its freshness, but Yinguang is different. They only released the team's first promotional video today.
Everyone knows that the promotional video is an opportunity to introduce yourself in front of the public and give the public the deep impression they hope. However, before this, the Yinguang team has disclosed too little, and the public is only impressed by them. Limited to those members who showed up at the conference, and the list data.
At 12:00 noon, Silver Wing's live broadcast platform, official website, various online video channels, large screens in central squares in more than ten key cities, and a three-minute promotional video will be launched online and offline at the same time.
In the new century, this type of promotional video should not be long. If it is too long, the public will lose patience, but it is too short and cannot express all the things you want. Therefore, 2 or 3 minutes is the most commonly used length of the promotional video. .
When the wing logo of the Silver Wing and the tree logo of the Silver Light team appeared at the same time, many people who were in a hurry stopped and looked at the big screen on the square.
The opening of the screen is the default short-lived electronic sound of the "Battle of the Century" Deng 6, as well as some familiar pictures with heavy world-destroying emotions.
The shrill screams, the sound of blunt weapons, the loud gunshots, the roar of buildings that exploded and collapsed one after another, and so on. Under the effect of the sound, there was a sudden humming like an electric current. , and gradually climbed upwards, driving the atmosphere.
The sound effect of the screen smashing and exploding was quickly carried over by the electronic music with a strong sense of rhythm, and the concise melody was repeated.
In the video, it is an office building on a certain floor. Everyone in it is looking at the pictures of "Battle of the Century" on the big screen in front of them. In their expectant eyes, it seems that a certain seed in their hearts has sprouted.
In the video, standing in the middle of a slightly fat middle-aged man looking at the "Battle of the Century" screen, turned around and strode out the door, every step seemed to be stepping on the drum beat, and the rhythm of the music was exactly the same as the rhythm of the characters' movements!
Following his movements, the screen continued to pull back, and when he walked out of the door, behind him, there was a "Game Department" hanging on the wall.
The audience who saw this scene knew, oh, so this is the legendary Silver Wing Game Department.
The ear is not so soft, some stylized electronic sound, with a sense of natural force, ups and downs, that extremely fine change, rich timbre transformation, wide pitch, flexible intensity change, progressive layer by layer electronic sound, brilliant and compact.
Under the rhythmic musical connection, the fast editing shots are not so boring.
In the video, the slightly fat middle-aged man went out and came to the elevator. At this time, the elevator descending from the top stopped on this floor, the elevator door opened, and there was a young man inside. The two nodded slightly. All with a little seriousness.
Those who follow the Yinguang team are familiar with these two. Isn't this the manager of the Silver Wing Game Department, Wei En, and Fang Zhao, the outrageously young manager of the Virtual Department
On the screen, inside the descending elevator, the displayed number jumped from "51" to "5o", the elevator door opened, and the "virtual department" on the 5o floor of Silver Wing appeared in front of you.
The two step into the virtual department, behind them, on the closed door, the team logo, a simplified tree diagram, close-up.
The picture darkened, and a line of words appeared on the screen
"What's going on out of control..."
As the picture changes from light to dark, and then from dark to light, the music behind the picture, after a short pause, does not have a long emotional melody, which is different from Fang Zhao's previous works. Under the electronic sound effect, the melody is cold and solemn. , Simple but not heavy, the rhythm is exciting and powerful.
The subtitles disappeared, and in the dark background, someone opened a door.
The light outside the door contrasts sharply with the large dark background, cold and warm, dark and light, creating a sense of prophecy and ritual.
And the person who opened the door stood in the only place where the light existed in the large darkness, with his back to the screen, just standing there, but it gave people an illusion, like a hard, sharp, sharp, And silent knife.
The screen changes again.
"Waiting for so long..."
After the subtitles, in the picture, a person who was doing muscle strength training raised his head, looked straight at him with resolute eyes, and the sweat drops on his face.
As soon as they see this person on the screen, senior game fans can match the number.
Qin Jiulou, the former 2s captain who has been silent for eight years.
Eight years is long enough.
After Qin Jiulou, there is Tong Yang who is doing physical training;
Responsiveness training Mori;
Meter road for balance training, etc.;
August, Yu Zhongqing, Giaco, Sausage, Ziz, Fertaha, Nibali, Maimon, Os…
Each team member appeared one after another, either running, jumping, or practicing against others. In the shot, the lines of the muscles are stretched, the tendons are protruding, and the sweat is swaying...
In line with the action rhythm of the picture, the gradual sense of rhythm is getting stronger and stronger, and the drumbeat like a heartbeat is gradually getting faster and faster. It is unclear whether it is the soundtrack behind the picture or the sound that comes with the picture itself.
Screen transition.
"We can't wait."
With the advent of subtitles, the introduction of new electronic sounds, the rhythm is gradually enhanced, and the atmosphere is more and more fierce.
In the video, a data analyst in overalls is talking to the screen; a person in a plain white coat, with a simple leaf pattern on the upper arm of the sleeve and the aurora icon on the chest, is checking the body of the team members. There are also some people who follow the team members, bring tea and water, hand over clothes and towels, come and go in a hurry, but in an orderly manner.
Engineers checking the operation of game machines, analysts looking at complex maps and data on a light screen...
This is the first time that the assistants, medical teams and behind-the-scenes teams of the Yinguang team have made a collective appearance!
As the music gradually rose, the engineers gestured "ok", the leader of the medical team nodded, the assistants "combat uniforms", and the dressed team members walked quickly to a room.
The door with the tree-shaped logo opened, and a row of upgraded models of the 9th generation of flamingos arranged in a semi-circular arc almost occupied the entire screen!
Under the light, the shell of the machine reflects a stunning luster, and the flamingo logo on the machine seems to be ignited in the next moment!
The players who entered the room took their places one by one, the game cabin door 6 continued to close, the camera was pulled back, and at some point, a white human-shaped machine was already standing in front.
Tenth generation machine!
Many people who saw this scene widened their eyes. Silver Wing still has a second tenth generation machine? Or, the original one was taken out for others to use
However, at this time, the audience couldn't think about it.
The onslaught of drums and noises continued to advance amid the music that engulfed the ears, as if heralding an uncontrollable madness!
The person wearing the tenth generation machine raised one hand and waved it down again. It's like sending an order.
Almost at the same time, all the "running" buttons of the 9th-generation machines light up at the same time.
In the picture, the current seems to pass through neurons, through matter and space, everything seems to be digitalized, and the language symbols belonging to the program are running in the virtual world.
The picture gradually darkened, and the rushing music suddenly stopped at this moment.
The silent silence had a wonderful emotional tension, and the air seemed glued.
Bang!
The shattering sound of the glass objects under the strong collision hit the heart!
The violence that followed the silence increased the impact on the auditory nerve by a factor of ten!
Everything exploded.
The people who broke into the building from the outside, armed with firearms, well-trained and tacitly cooperated, were like magic soldiers who suddenly descended.
The gun flashed by in a quick close-up, and from the gunman's point of view, the camera zoomed on a diseased, utterly abnormal, hideous face.
boom!
Centered between eyebrows.
Bang bang bang!
Bloody bullet marks on the walls, broken glass, fallen corpses, swaying chandeliers, messy corridors…
The sound is perfectly integrated into the music, and under the special sound effect, it is very penetrating, as if to penetrate the listener's nerves.
"Nothing can stop us."
The screen changes quickly, from indoor to outdoor, from urban to suburban.
The fire of bullets, dripping blood, flying severed limbs...
The sound of the sharp blade tearing the muscles, the sound of the blunt weapon colliding with the cockroach, the howl and the angry roar, the movement of the corpse falling to the ground...
The camera shows these bloody slaughter of life and death, through this violent scene, one by one. Tell the audience what's happening in the midst of overwhelming, heart-pounding action scenes.
Bloody, violent.
The combination of the two is always chilling, however, behind these pictures are strong and powerful fast-paced music and sound effects, which clearly explain the tone and atmosphere of the video from the beginning.
This is the background of the era of extinction, and this is the battle for human survival!
Violent, bloody, but full of hope behind this!
The fast-paced editing speeds up the narrative progress of violent scenes. The audience has no time to ponder those flashing scenes, but they can feel those flashing scenes tickling their nerves again and again.
The sound editing method of music sound and sound music perfectly matches the rhythm of the scene rotation, and also makes the audience more accepting of those violent and bloody pictures, immersed in the flowing pictures that constantly impact the sight and hearing, and obtain the video narration. Information.
In the context of the carefully woven music, under the special shooting technique, those violent and bloody scenes appear delicate, beautiful, but terrifyingly gorgeous! The feeling to the viewer is not so heavy, but has a strange infectious and shocking power.
This is a typical entertainment production method, and it is more in line with the aesthetics and preferences of the current food culture.
At the end of the changing picture, the speeding truck dashed straight towards a huge beast. Under the gloomy sky, the company's towed bombs drew dense rays of light and hit the sealed fuel tank on the truck.
The explosion's firelight ended with a deafening roar and ended in high music.
"We are, the king of the battlefield!"
The ending picture is a picture of the main members of Yinguang in the game gathered together in combat uniforms, some of them wearing helmets and some not wearing them.
With the final stillness of the picture, the music also ceases.
In the lower right corner of the screen, the silver wing logo and the silver tree logo appear again.
The three-minute video, the first one and a half minutes is to introduce the members of the team and the team, and the last one and a half minutes are all clips of popular scenes in the game.
The soundtrack was produced by Fang Zhao, and the structure and arrangement followed his usual majestic style. This is his best technique. Even if he tried new element styles, he did not give up on it. In order to better match the picture and the sound that comes with the picture, compared to the previous work, Fang Zhao reduced the melody of the soundtrack when creating, but maintained a strong rhythm. This is a new attempt, in line with what Wayne calls a more direct and powerful explosion, but it also bears some traces of academic refinement.
People who are not used to electronic sounds and sound effects will find it noisy and annoying, but for people who have long been accustomed to this kind of life noise in the new century, they can experience the noise aesthetics belonging to this era and immerse themselves in the sound of music. Unable to extricate herself from emotional ups and downs.
In the one and a half minutes behind the video, there are intensive gunfights, hand-to-hand combat, bombing and other hot war scenes. Those shots of bullets and blood splashing are all real shooting in the game, and there is no post-processing modification and synthesis, which is very realistic. And appeal, combined with sound effects, give the audience a strong impact on the senses.
There is no selling sentiment, and there is no too much emphasis on how hard and hard the e-sports players are behind the game, and it is hypocritical to pretend too much.
This video is not the kind of inspirational style that other clubs have always liked, but a group of "human" heroes with extraordinary skills, well-trained, brave and tough!
This is also the fastest way for Silver Wing to enter this market!
The effect displayed to the public also echoes the expectations of Silver Wing.
online.
"My mother! Are these people in the silver light going to heaven? Is this an e-sports player? This is the savior?"
"Slightly tug."
"I thought I was watching a blockbuster!"
"Suddenly it feels so good to play games in Silver Wing!"
Qi'an City Center Plaza.
Staring at the big screen, a middle-aged man wearing a business suit and carrying a briefcase withdrew his gaze from the screen, looked around, and stopped the young man closest to him.
"Excuse me, I want to ask, which New Year's blockbuster from Silver Wing is the trailer you just released? When will it be released?"
"Ah?" The young man who was asked was stunned for a moment. He recovered, and after he understood what the other party was referring to, he smiled, "What I just showed was not a preview of the movie, but a promotional video of a game team."
"What do you mean, the people in it just now are actually e-sports players... playing games?" The middle-aged man looked disbelieving.
"Uh, that's right, did you see that tree logo just now? That's the game team logo jointly formed by Silver Wing's Game Department and Virtual Department."
"... Now the game promotion is more exciting than the blockbuster trailer." The middle-aged man sighed. He didn't play games, but liked watching movies. However, after watching the promotional video just now, he became a little interested in this team.
There are many people in the same situation as this middle-aged man. The first promotional video of the Yinguang team not only attracted the attention of game fans, but also attracted the attention of many people outside the game circle. 8