For seven consecutive days, Li Kuan and Wu Hui both went to the East and West Markets. Through personal observation, they found that the gap between the East and West Markets was huge. Relatively speaking, in such a lively and extraordinary shop as a wine shop, the atmosphere in the East Market seemed too much. Be cautious, the West Market is more suitable.
Wu Hui went back to play, and there was no ambiguity about business. After three days of fun, she focused on choosing the address of the shop. Since Li Kuan wanted to open a wine shop in Chang'an City, Wu Jue naturally gave her full support. In modern times, her ability is stronger than Li Kuan, and she is a real strong woman.
The development and location of the market is very important for any store, no matter what era this principle is always the same. Even if the best thing is opened outside the downtown area, no matter how good the business is, it will not be able to scale. ァ新ヤ~⑧~1~中文网ωωω.χ~⒏~1zщ.còм
For this reason, Wu Hui devoted himself wholeheartedly to it, and it took four days to select the location of the shop on South Street in Xishi. Wu Suo's ideas coincided with Li Kuan's, and the two smiled tacitly at each other. In their opinion, although the South Street area was not as good as the North Street, it was not as good as the East and West Streets.
However, there are only a handful of wine shops in the vicinity of South Street, as well as entertainment venues such as singers. Such places consume a lot of wine and are extremely profitable. If the business becomes bigger and stronger, it can also be associated with the surrounding shops to make its own strength stronger.
If a wine shop is opened in the capital, not only Qian Wu will not be able to show up, but even people from the entire palace will not be allowed to show up. Even the slightest relationship is not allowed, and it is best to take care of it by someone who is completely okay. Chang'an City is the place of the imperial city at the feet of the emperor, and the scrutiny is more stringent. If a member of the palace comes forward, it will not take a moment to spread the news to the entire Chang'an city.
Therefore, Li Kuan spent three more days looking for shops in South Street and tried his best to take a formal way to buy a wine shop in South Street. It can also be said that it is a cooperative operation system. Li Kuan only needs to provide drinks, regardless of other matters, and pays 20% commission to the shopkeeper for his own brewed wine.
Although the cost price is much more than that of Jiangling, Li Kuan thinks it is worth it. On the tenth day, Li Kuan had ordered the people of the wine shop to deliver the brewed wine to the store for sale. Through a series of publicity activities, it was finally easy to open up the popularity.
Even so, the business is still very close. Most people go to the liquor store on North Street to buy liquor. The nearest liquor store is located ten meters away from each other, and the farthest one can reach the streets of various squares, which is a full dozen miles away. Since we choose to open in West Market, the competition will naturally be much greater.
Li Kuan is very confident in his own wine, even if there are more other wine shops, Li Kuan will not worry that his own wine will not be sold. In fact, Li Kuan found out that he was wrong. His own wine hadn't been sold much, and the business could only be described as bleak.
"Why is this?" Li Kuan frowned, thinking hard and couldn't figure out which part of the problem went wrong. To say that the shops also have them, to say that the quality of the wine is higher, and even Li Kuan also borrowed the wine craftsmanship. When wine comes, no one cares about it.
Wu Hui answered, "Could it be that the taste of Chang'an City is different?"
When Li Kuan heard it at first, he felt that there was some truth, but when he calmly analyzed it carefully, he felt that this statement would not work. Regardless of the region, it is absolutely popular to encounter such a high degree of wine. Because people are nostalgic, some shopkeepers maintain a relatively close relationship with their customers, so they are naturally embarrassed to go elsewhere.
One is born, the second is cooked!
If a business person does not understand that the visitor is a guest and treats him warmly, he may lose more than just one customer. You never know the status of this guest, maybe he can bring you huge profits, but also bring you a disaster.
In the Tang Dynasty, unlike modern times, the powerful and powerful people here are always more fearful than the rich, unless very few shops think they have a backstage, from the shopkeeper to the bottom of the house, they are all in the top, love. With an unregardable attitude, most people entertain everyone warmly, regardless of whether it is a face or a regular customer, they are polite.
You can make money with peace!
"It looks like there is a need to fight a price war!"
Wu Shun disagreed with Li Kuan’s suggestion, and said seriously: “This method is suitable for well-known stores. Our store has just started. It is normal to have no customers. It is not famous anymore. Even if the price is lower, the price will be increased in the future. I'm afraid it will be difficult to convince people, and it will ruin my reputation."
Li Kuan listened attentively to what Wu Shuo said next, "Our wine is not as plain as the others. This is the result of your labor. Since we want to go, we will go for high-end prices. Instead of lowering the price, it is better to go the other way. The way it works is to set the price directly, and never bargain."
Wu Hui's suggestion made Li Kuan ponder for a long time. He was thinking seriously, and it was clear that he could definitely do it. As Wu Shuo analyzed, if discounts and promotions are used, not only will it compromise its own brand, but it may also lose more customers. The fastest full text of 噺⒏⑴祌 んττρs:/м.χ八㈠zщ.còм/
However, Wu Shuo's approach was too risky, which was beyond imagination. Even in modern times, I don't dare to be so bold, and go the other way. If you can get up so your own wine is definitely a real huge profit, if a monopoly is formed, the profit is even more impressive.
Li Kuan hesitated for a moment, and after thoughtful thinking, he decided to try Wu Hui's method. The next day, he secretly sent someone to inform the shopkeeper of the wine shop, asking him to put price tags on all the good wines, and then let him put the price tags outside the shop.
The wine shop shopkeeper has almost died of anxiety these few days. The reason why he reselled it was because of the poor business. He was disappointed again when he thought he saw hope. Now that Li Kuan has such a bold behavior, it makes the shopkeeper's heart even more timid.
But he couldn't help but listen to the boss's orders, biting his head and doing what Li Kuan said. Unexpected things happened, because the priced wine was placed outside the store, in the most eye-catching position, and it was also ranting that if it is not good, it is a free tasting event.
With Li Kuan's preferential activities and Wu Jue's bold suggestions, the two finally put the wine shop on the right path. Moreover, the business is booming, especially the reverse approach is amazing. There were a lot of people gathered outside the store in Mencroque, some of them swaggered up to drink three cups of each degree.
This is also deliberately arranged by Li Kuan. There are three flavors of the three different levels of wine. You may not feel anything when you drink it. If you understand it carefully, you will find that the taste is different. The taste of each wine is different from the throat. Drink three glasses of wine. No one said that half of it was bad, and they all praised this wine with a thumbs up.
What followed was a steady stream of money. The shopkeeper looked at the account book that was not enough to make ends meet to become profitable or profitable. His hands were trembling happily, and the writing was crooked. Every day, he was smiling from ear to ear. Face every customer who comes to the store. (End of this chapter)