At the same time, Li Kuan negotiated with the shopkeeper to change the name of the'blame tavern' to'Tianxialou'. The shopkeeper was a little surprised Li Kuan discussed with him, and there was no need to say hello to himself about the name change. After all, Li Kuan is the real owner, and everything is up to him.
The shopkeeper’s feelings for this pub cannot be changed by changing its name. Then Li Kuan installed a screen on the main entrance of the first floor, and hung the plaque of the “Meeting Hall” between the two floors. This place officially became a gathering place for guests from all over the world. In the lobby, as long as it is a visitor or a guest, even ordinary people can taste good wine and delicacies, which is another level compared to the second and third floors.
On the second floor, Li Kuan set different prices for all the rooms according to their location. In addition, it took a very elegant name: the first private room at the entrance from the first floor was named'Mengzhuxuan', and the corresponding private room was'Duyuexuan'.
In the row of Mengzhuxuan, there are three private rooms: Zizhuxuan, Lanruoxuan, and Jinhuaxuan; in the row of Duyuexuan, there are also three private rooms: Jingyuexuan, Lanyuexuan, and Wen Yuexuan. In addition, there are two best locations on the second floor: Furong Xuan and Jingyi Xuan. In addition, there are Menglanxuan, Qiyunxuan, Xinyuxuan, Yiyuexuan, etc. There are a total of twelve rooms on the second floor.
'Furongxuan' is to the north, backed by the lake. The plants in the lake have been treated by Li Kuan's request. The crisp lotus leaves lie lazily on the lake water, waiting leisurely for the lotus to bloom. If the lotus is in full bloom, you will enjoy the most beautiful scenery, and you can even smell the faint lotus fragrance, which is absolutely fatal to the literati.
'Jing Yi Xuan' is located in the southeast of the tavern, you can open the window and you may have a panoramic view of the distant scenery. From a distance, you can see Shijiashan Mountain, and when you look up to the sky, you can see the white clouds floating in the sky of the peaks**, The blue sky and white clouds combined with a lush mountain forest form a unique beauty.
The price of the private room between these two rooms will also be reduced, and so on until the lowest price "Mengzhuxuan", if it is not rich or expensive, the second floor once a month is the limit, and the price of each box starts at one Hanging money, especially in special seasons, the price will be higher.
The menu of each private room will also be different. Take "Mengzhuxuan" as an example, a pot of good tea can be provided free of charge. In the menu, the customer chooses ten dishes and two jars of good wine totaling ten kilograms. Naturally, Li Kuan's research of high-concentration liquor is limited to five kilograms per jar of 50%, and five kilograms of rice wine, fruit wine, etc. You can choose another dish to bring back to the house for tasting before leaving.
The price increase will be different from the standard, especially the private rooms on the third floor, there are only six. But the layout and furnishings of each room are carefully designed by Li Kuan. There are not only round tables for tasting, but also special people to make tea. On the tea table, there is a Go table, a pair of Go, etc., almost covering eating and leisure. Integrated entertainment services, including a variety of wines over 50 degrees Celsius, you can choose 20 dishes, etc., tea brewed with the best tea leaves, etc.
It can be said that the third floor is a real paradise on earth, and its consumption is naturally not cheap. Any room starts with one or two gold ingots. Only the top treatment that wealthy businessmen and super families can enjoy has been to the second floor. Those who come back can enjoy a 10% discount, and those on the third floor enjoy a 30% discount.
Li Kuan's vision made Gui shopkeeper unheard of, unseen, a little drumming in his heart, and a little tangled expression in his heart. After all, the price of a gold ingot is too high, unprecedented boldness. If you change to an ordinary family, one or two gold ingots can make them worry about eating and drinking in a few years.
The six top-rated boxes on the third floor are naturally different in names from those on the second floor: the first type is mainly composed of literati, "Wang Jiangnan" Sauvignon Blanc" and "Langtaosha"; the other type is the distinguished status, "Pearl Light". The pavilion, Fuze pavilion, and Wanshou pavilion, especially the Wanshou pavilion, are truly top-notch enjoyment. The price of twenty-two gold ingots is the highest.
The shopkeeper looked at him and sighed, who did he think would come at such a price? Twenty taels of gold ingots are enough to buy this tavern. Besides, who would be fine and spend so much money just to eat a meal and drink some wine, but the shopkeeper thinks that the third floor is a waste.
After all the above requirements were met by Li Kuan, he hung the signboard in the middle of the tavern, and the domineering and mysterious name'Tianxialou' was hung high, and then the couplet was hung up: Shanglian: delicious to attract foreign visitors; Bottom: The aroma of wine leads to the immortal in the cave.
"Hold the cup and shake to persuade the sky and the moon. May the moon be full. Hold the cup and persuade the flowers. And I hope that the flowers and branches will grow and be free. I will be drunk before the flowers of the moon. Do not ask about the prosperity and death. How many people can know about this joy .Whether not to drink at every flower of the wine, when to stay."
This passage is from the lower part of Su Shi’s "Poppy Holding a Cup and Persuading the Sky and the Moon". Borrowed and written by Li Kuan, you can see Pingfeng Mountain at the entrance. In short, what Li Kuan wants to express is The wine in the pub. Even if it is good wine, I am afraid that the alley is deep, especially the return home tavern that has been abandoned for a long time is reopened.
No one believed this, but the teachers who helped them spread it out one by one. Li Kuan took this opportunity to strike while the iron was hot and quickly expand his influence in Jiangling City. The first thing he did was to build a reputation and promote the drinks of his own tavern.
These things were all operated by Li Kuan behind the scenes, and the real implementation was naturally to the shopkeeper. He obeyed Li Kuan’s instructions to set up a ring on the most prosperous part of Jiangling City, boasting about Haikou: "If anyone can drink three bowls of this wine, Those who do not fall can provide free food for ten days!"
Suddenly attracted a lot of people's attention, just ask the man at this time who doesn't like to drink? So there was the first person who wanted to try, and then came the second, and soon the third person was eager to try, and it didn't take long for the name'Tianxialou' to spread throughout Jiangling City, and more and more people challenged. The more people who failed even drunkenly came willingly but were prevented.
Li Kuan wanted to take this opportunity to become famous. The money invested in the early stage can only be regarded as marketing funds, and it can definitely be recovered exponentially in the later stage. Ten days have passed, no one can drink three bowls of wine without pouring them. They are all drunk and unconscious. It was not until half a month later that everyone knew that this wine was exclusively owned, and there was no pub, "Tianxialou." 'The reputation spread like wildfire.
After another half month, the wine bugs in the stomachs of those who had tasted the wine started to squeeze again, and they had to inquire about the location of "Tianxialou". Some even tried to get news from the guys. The plan is good. In the end, he slapped his face.
Strike while the iron is hot, how can there be no wine and food when tasting? At this time, the focus of "Tian Xia Lou" has just begun to take shape, and gradually the business of "Tian Xia Lou" is picking up. At the same time, the oil mill business started by the Wangs and his sons has also improved.
No matter how good the wine is, there is no good marketing strategy, and it will not be noticed. It has been the same throughout the ages. The former "Homecoming Tavern" disappeared, and the "Tianxialou" replaced by Li Kuan ushered in a new turning point again under the impetus of Li Kuan. (End of this chapter)