HX2, MOUDLE mobile phone immediately attracted the attention of many mobile phone enthusiasts as soon as it was displayed. Several brands have produced modular mobile phones in the past, but the market response was not good.
The biggest reason is that the compatibility between modules is too poor, problems often occur, and it is not as good as an ordinary mobile phone.
But Hongxin’s modular mobile phone is completely different. Not only does it have the same compatibility as an integrated mobile phone, but it also has many personalized gameplay options. This is very attractive to young people who pursue individuality and mobile phone enthusiasts of other ages.
And Hongxin doesn’t have to worry about HX2. The MODLE phone will affect the sales of the original HX2 phone, because the user groups of the two mobile phones actually have little overlap. HX2 is more convenient and suitable for mass users; while HX2 and MOUDLE mobile phones are suitable for niche users, so they are higher-end versions.
There have been cases where other brands released two series at the same time. If the first series has a good reputation among users, it will also boost the sales of the second series. Similarly, the reputation of the second series will also boost the sales of the first series.
"It looks like a lot of fun. I won't tell you the specific release time."
"Modular mobile phones are unreliable, right? It's better to buy HX2."
"You'll know when it comes out. Anyway, I'm not in a hurry to buy it."
"How much is the price? I've asked you ten times!"
"Hey, you can't hit me!"
…
Tang has just finished his introduction and finally wants to show the issues that everyone is concerned about. The price of HX2. As for HX2, MOUDLE mobile phone will not announce the price for the time being, because this mobile phone is sold according to modules and mobile phone frames, and there is no unified price.
"The standard version of HX2 is priced at 4,888 yuan/unit, with 64GB memory. The 128GB model is priced at 5,288 yuan/unit, and the highest price is 6,888 yuan/unit..."
Tang Gang had just finished talking about the price of the standard version, and netizens were already in a quarrel.
"5,288 yuan, is it too expensive? Doesn't the high-end model cost 6,000 or 7,000 yuan?"
"How dare domestic mobile phones be sold at such high prices? Hongxin wants to steal money?"
"I think the price is very reasonable. The performance of HX2 is better than other mobile phones, why can't it be sold at this price? Apple's new garbage models dare to sell for more than 6,000!"
"Samsung S9 seems to be priced at the same price. Is Hongxin going to force them?"
Tang Gang said: "You get what you pay for. We at Hongxin dare to sell it at this price because we have achieved high performance, high quality, and invested a lot in cost. Please stay tuned. On September 1st, HX2 Officially on sale!”
Tang Gang is not exaggerating. Hongxin’s investment in costs is indeed very large, so much that all the profits of HX1 have been invested in it. R&D, materials, cooperation channels, investment in foundries to increase production capacity, and the largest investment in Kunpeng battery factory, all require money.
If it weren't for the financial support of Hongxin and Hongxin Games, it might have borrowed more than one billion from the bank. It can be said that the development of Hongxin Electronic Technology Co., Ltd. in the next year will depend on the profits created by the HX2 mobile phone.
The audience applauded, and then it was time for reporters to ask questions. The guests were reluctant to leave and wanted to find Hongxin to experience the HX2 mobile phone and see how the functions just shown worked.
The press conference has just ended, and the latest news has already been released in the media.
"Shocking: Hongxin HX2 mobile phone is released, its performance reaches the top of domestic products!"
"The HX2 black technology mobile phone is on sale, starting from 4888 yuan!"
"HX mobile phone system, lithium-air battery, Red Core second-generation processor, Hongxin's new mobile phone is coming!"
"The latest news is that Hongxin HX2 will be released on September 1st!"
…
News of the HX2 hit the screens of various online media, and the performance demonstrated at the press conference left the public amazed and full of expectations.
Similarly, the price of HX2 has also been discussed.
The Mobile Home website made sales estimates for the HX2 and wrote: "The standard launch price of the HX2 mobile phone reaches 4,888 yuan, which is already a high price for domestic mobile phones. Only the M10 series of high-end configurations released by Huawei were sold at this price. . And this is actually the starting price of HX2! It makes people wonder whether the price is too high?”
"In terms of price, it is directly comparable to big foreign brands such as Samsung and Apple. However, foreign brands have import duties and other costs taken into consideration. Hongxin also sells it at this price, and users may not necessarily buy it."
"Let's compare the three new phones released in September. The X21 of VI mobile phone has a starting price of 2,888 yuan/unit. This pricing is very in line with the domestic smartphone market. When the X20 was released, it won the smartphone sales championship in one fell swoop. Maybe it will be glorious again this time.”
"Looking at Samsung S9 again, it goes without saying that the sales volume of the old manufacturer is also over one million units. In contrast, the sales volume of HX2 is the most questionable. Although the functions displayed at the press conference are magical, if users actually experience them Poor, may be suppressed by other brands.”
"In addition, in August, the sales of rice phones, Huawei, OP and Apple mobile phones have increased. September is destined to be a bloody storm in the smartphone industry. Whether Hongxin mobile phones can achieve ideal sales results, this website will continue to maintain focus on."
In the management WeChat group of Hongxin Electronic Technology, Lu Zixin was chatting with senior company officials about this issue.
Su Zhirong said: "I looked at the financial department's report last month. The cost we invested in the production of HX2 mobile phones was 4.23 times that of HX1. In addition, the amount of investment was too large, which exceeded the amount of profit we could make with HX1."
Tang Gang said: "There is a lot of pressure. If HX2 does not sell well, at least half of these investment projects will be suspended! But I am still confident that it will definitely sell better than HX1!"
The director of the marketing department said: "Our selling price is too high, and sales will definitely be affected."
"This is unavoidable, and it is also the route we want to take." Lu Zixin said, "With the existing raw materials and production processes, if we want to improve the quality of mobile phones, we must increase cost investment, so we must go for high-end mobile phones. route."
"As for sales, we don't need to compare quantity with other brands, only turnover!"
Tang Gang immediately agreed: "Mr. Lu is right. The sales of civilian mobile phones are definitely the highest, such as rice and VI. This is limited by the overall domestic consumption level. But looking around the world, the sales of mobile phones such as Samsung and Apple are actually higher. ”
"We are limited by production capacity, so it is more cost-effective to produce high-end aircraft than civilian aircraft. When conditions are mature, it will not be too late to launch civilian aircraft."
"You're right, first establish yourself and then expand the target market!" the marketing director agreed.
"By the way, Mr. Lu." Yao Li interjected, "As soon as the press conference ended, many companies came to ask about batteries and wanted to place orders at our battery factory. What do you think would be the arrangements?"
"We'll wait until the new production line is built. At that time, there will be a meeting to discuss which orders to take." Lu Zixin said.
"Okay, I get it."
Everyone chatted for a while and were full of expectations for the company's future. Now they just need to wait patiently. The sales of HX2 in September will determine the position of Hongxin Mobile in the smartphone market. Is it soaring into the sky or dying out