Lu Zixin was very busy in the next few days. The company was starting up and there were a lot of complicated things. Lu Zixin was glad that he had found Liu Tong, an experienced professional elite, and could ask him some questions.
After all preparations are in place, it’s time to prepare for release.
In the office, Lu Zixin, Liu Tong, and Zhu An discussed the specific details together.
Zhu An took out the research data he made and said: "Currently, there are a lot of PUBG mobile games in the APP market, except for the inferior ones. There are also similar games launched by big companies such as NetOne Games, Rice Games, and Penguin Games. In mobile games, players are basically divided by them.”
"The launch of "Wild Gods" now will inevitably face huge competition. Moreover, Penguin Games has already advertised that they will launch several similar mobile games soon, which is very close to the time we are preparing to release."
Liu Tong nodded and said: "This is Penguin's consistent style. Once a game becomes popular, they will launch several similar games, not only competing with other game companies, but also competing within their own company. Survival of the fittest, plus Penguin Company The huge user base can be said to be invincible! ”
"I think our release time should be staggered with the release time of Penguin Game."
Lu Zixin shook his head and said: "No need. Now is the time when mobile chicken games are very popular. If you miss it, you will give up the market popularity."
"Furthermore, you all know the strength of Penguin Games. If they can stabilize their player base, it will be difficult for us to compete. It is better to put them all on the market and let the players have the say!"
Lu Zixin is determined to release it as soon as possible, even if he faces Penguin Games head-on. One is because he has confidence in the game, and the other is because the company urgently needs to make profits and get on the right track.
Liu Tong thought for a while and said: "It's okay to release it as soon as possible. It's just that in terms of publicity, it is inherently weak."
The millions spent on publicity in the early stage can only be described as playing house in today's era of large Internet capital.
"It's settled. At ten o'clock tomorrow morning, "God of War" will be officially released!" Lu Zixin said decisively.
Everyone at Hongxin Game Company was busy nervously. This would be the first game they released, and it would determine the life or death of their company!
Zhu An was busy until about ten o'clock in the evening before going home. As soon as he got home, he heard his girlfriend Xu Bing complaining, saying: "You are getting home later and later. It is more troublesome than working at Death Game before!"
"The company's game will be released tomorrow, there are so many things to do!" Zhu An said.
Xu Bing shook his head and said: "I am not attacking you! I think your company is not far from bankruptcy."
"Why do you say that?" Zhu An was a little unhappy. After all, it was his career that he worked hard for, but his girlfriend still poured cold water on him like this.
"See for yourself," Xu Bing said, "This is news. All major game companies have launched their own mobile chicken games. There are four of them on Cyber One alone, and Penguin is even more impressive."
“We are an agent of one official mobile game, and we have developed five more ourselves! A special training version of CrossFire, and two high-quality products launched by two big studios owned by Big Penguin. Penguin is bombarded by so many chicken-fighting mobile games. Can your game capture the market? "
Zhu An remained silent, the market situation was indeed not optimistic. He whispered: "Let's see and then talk."
The next day, "Wild God of War" was launched on major mobile game APP platforms, but it did not cause any sensation. It is really because there is too little publicity funding and there is no visibility.
Death Game Company, Qin Zhijie’s office.
"Is the mobile game they launched online?" Qin Zhijie also got the news.
Both companies are in the same office building and produce the same products. Of course, Qin Zhijie will pay attention to the progress of Hongxin Games.
"Well, this is the "Wild God of War", which is already available for download and trial play." Ding Yu nodded.
"It's only been a few days and their game has already been released?" Qin Zhijie shook his head, "It must be a shoddy version."
"That Lu Zixin, after making some money, he wants to learn how to play games like me? How naive! His game will definitely cost you everything!"
Ding Yu nodded, she was very happy to see this result.
"Download it and try it." After saying so much, Qin Zhijie still wanted to see what the games developed by Lu Zixin's company were like.
At Hongxin Game Company, the employees stayed at their workstations nervously. Data from the backend of each platform is fed back to them in a timely manner.
An hour has passed since the release, but the situation is not optimistic. The number of downloads available on each platform is extremely limited. To describe it in two words, it's - rush to the street!
The atmosphere in the entire company was a bit dull, and the employees were silent, not knowing what they were thinking.
Liu Tong frowned and walked into Lu Zixin's office. He originally thought that Lu Zixin was also worried, but who knew that Lu Zixin was playing games in the office and was having a great time.
"On the right, there is someone in the house on the right!" Lu Zixin shouted.
"Ahem, Mr. Lu!" Liu Tong coughed twice to ease the embarrassment.
"Manager Liu? What's the matter?" Lu Zixin asked.
Liu Tong said: "The data in the background are not very optimistic. I think the publicity is not enough. The remaining publicity funds are only enough for a few days. And there is basically no channel promotion."
"Don't worry, it's only been an hour. If you look back in two days, there will definitely be a quantum leap!" Lu Zixin comforted, "You don't have to be nervous. Anyway, you have nothing to do now, so you can relax. How about we play black and white? ?”
"No." Liu Tong was not as relaxed as Lu Zixin, "I haven't finished my work yet."
He walked out of the office, and a new message appeared on WeChat: "How is the situation?"
This was sent to him by his old friend from Wangyi Games, and Liu Tong replied with three words: "Not very good."
The old friend replied: "It's normal. Now the players are divided up by several major game companies. Even our online chicken-fighting mobile game has a lot fewer players."
"Have you seen Penguin's recent promotional video? Two more games of the same type are coming out! They spent a lot of money on that!"
"One is produced by Tianmei Studio, which has produced many popular mobile games such as "Honor of Kings". The other is Photon Studio, which has a R&D team of more than 200 people. There are so many strong people that a small studio cannot Survive!"
Liu Tong also understands this truth, but he still feels that this mobile game of Hongxin Games is more high-end. He has experienced it himself, and its technical level is far above those of big studios.
In Qin Zhijie's office, he has registered an account for "Wild God of War" and started to try it out. The time it takes to match teammates is a bit long, proving that there are very few players in this game.
And Qin Zhijie estimates that most of them are still "robots" and there are definitely not many real players.
But when he officially played the game, he found that things were very different from what he expected.
"This production? Can they really do it?" Qin Zhijie was surprised. The picture was excellent. All items can be physically destroyed, the map is perfect, vehicles, weapons, gyroscopes... Qin Zhijie can hardly find any flaws.
If there are flaws, they are caused by the performance limitations of the phone itself. If this game is made into a client game, it is possible that it will surpass the original version of "PlayerUnknown's Battlegrounds: Battle Royale"!
As a person in the industry, Qin Zhijie immediately saw the huge potential of this game.
"How is this possible? Even if Penguin Games has achieved such a level, I would be surprised. How could they, a small studio, do it?"
He hurriedly asked the company's mobile game project leader to come in and experience the game. Then asked: "How does it compare to what we made?"
The person in charge looked embarrassed and said in a low voice: "Compared with theirs, what we made is really inferior!"
"The gap is so far?" Qin Zhijie asked.
"In fact, it's farther than you think!" the person in charge said helplessly.