Lu Zixin's goal at Hongxin Software Development Co., Ltd. has been achieved. With the smart template he designed, the project team can continuously improve Hongyun's "IQ" so that it can complete more things.
This smart voice assistant will also be used on the next Red Letter smartphone.
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Lu Zixin returned to Pengcheng to focus on various researches and handle some affairs here.
"Last month, HX2 sales declined, but still remained above 3 million units." In the office, Su Zhirong reported to him with a data report.
"In terms of production capacity, it has increased by 20% year-on-year, which can basically meet market demand."
"The HX2, MOUDLE smartphone is scheduled to be released in the middle of this month, and the current market pre-orders are around 400,000 units. According to market research, the sales volume of the HX2, MOUDLE smartphone should be less than half of that of the HX2."
Lu Zixin nodded and said: "MOUDLE mobile phones are originally niche products, and because of our price, it will be difficult to make a breakthrough in the domestic market!"
Foreign brand mobile phones such as Samsung and Apple are obviously superior to domestic ones in many technologies, but domestic sales are not as good as domestic mobile phones. This is largely due to the consumption level of the domestic market.
With the pricing of Hongxin smartphones, it is very difficult to compete in the top three sales. However, in terms of profit amount, Hongxin may not be less than them.
At this moment, in Beijing, at Apple's China headquarters, a group of senior executives were meeting to discuss this issue.
"Last month, the sales of our Apple mobile phones in China fell again. This time the sales fell by 15%! This is a very bad data!" In the conference room, Maurice Griffin, head of China Region In English, "What do you think is the problem?"
Morris Griffin is a standard white man with a tall build. He has been the head of Apple's China headquarters for more than four years.
During this period, he saw with his own eyes the popularity of Apple in the Chinese consumer market, and also saw the rise of some domestically produced mobile phones in China.
To this day, Apple still earns tens of billions of dollars in revenue from the Chinese market every year! China is Apple's most important smart product market besides the North American market, so they attach great importance to it.
"Market research shows there are several main reasons." A management said. "The first is that Chinese consumers believe that our new mobile phones lack innovation, so they have low desire to buy."
"The second is the rise of China's local domestic brands. Their low prices are more attractive than our products."
"Third, the quality of our products is so good that some consumers think there is no need to replace their phones with new ones."
"These are not the main reasons!" Morris said seriously, "The main reason comes from the electronic technology company called Hongxin!"
“I have personally studied Hongxin’s HX2, which can be said to be the only product among Chinese smartphone brands that can rival ours in performance! Hongxin’s processor, HX mobile phone system, and lithium-air battery, these technologies allow HX2 to occupy the original market share. Belongs to our high-end smartphone market!”
A data analyst said: "Before the launch of HX2, our market sales only declined slowly. When IPHONE8 and IPHONE, X were launched, sales increased for a time."
"After the launch of HX2, the sales of the latest IPHONE smartphones have dropped significantly for three consecutive months, and this trend is still increasing!"
"This is a huge test for us!" Morris concluded, "We must come up with a countermeasure to solve this problem!"
"Li, you are Chinese, what do you think?"
The management pointed out by Morris said: "There is no doubt that HX2 has achieved a qualitative leap in the performance of Chinese smartphones and impacted the high-end smartphone market."
"Not only us, but other high-end smartphones have also seen a relative decrease in sales. Comparing prices, the price of HX2 is now several hundred to more than a thousand yuan lower than our latest Apple phone."
"If they are Chinese consumers, they would prefer to choose a mobile phone with higher cost performance."
"Oh, by the way, there is another important factor that leads to the loss of our customers. That is that the Red Letter mobile phone system can use our iOS APP with the help of the red hub function, which allows consumers to change their mobile phones more freely."
After hearing what Li said, Morris and other senior executives began to think.
After a while, Morris said: "If there is no new mobile phone released, it is not our approach to lower the price to improve competitiveness!"
They have always sold the most expensive products and are still sought after by consumers. Apple products may not be number one in the global sales rankings, but in terms of profitability, they are no less profitable than other companies. It even ranks among the top ten of the world's top 500 companies!
And now, there are actually products that force them to lower their prices to improve their competitiveness? Everyone fell into silence.
It was an American who broke the silence. He said: "I think the main reason why HX2 has occupied our market share is because their Hongxin mobile phone system can use IOS software, which has taken away our loyal users. !”
"So I suggest that Hongxin Company stop this infringement of our rights immediately!"
In fact, this point has been raised before. However, this matter has never been clarified, because although Hongxin mobile phones can use the IOS version of the software, it is only an auxiliary function, so that software developers do not have to redesign the software of the Hongxin mobile system.
However, Apple has patented software and functions that cannot be downloaded and used by Hongxin mobile phones, and there is no direct infringement. As for indirect infringement, the relevant laws and regulations in China are also very vague and unclear.
However, this sentence seemed to inspire Morris, who said: "You are right, we must ask them to stop this behavior and compensate us for our losses! We do not allow Hongxin's mobile phones to convert any IOS software. Also No Apple account is allowed to log in to other brands of mobile phones, otherwise it will be a violation of our rights!”
His eyes were shining, as if he had found the secret to defeat Hong Xin. Other senior officials also had no objections to this.
Apple has always been so domineering. For example, they created their own so-called "Apple tax." For all software application consumption on the IOS side, Apple will take a 30% commission!
This is simply robbery. Many technology companies have expressed dissatisfaction and caused a lot of protests. However, they only slightly modified the terms and the money they should draw is still the same. Software developers can only suffer silently. Last year, Apple made a profit of about US$9 billion in this aspect alone.