After Hongxin planned to make virtual projection movies, major film and television companies, and even some well-known directors and entertainment agencies came to the company to inquire about information and wanted to cooperate with Hongxin.
Hongxin is almost blank in the field of entertainment, film and television, so it would naturally be happy to cooperate. The entertainment agency wants to recommend actors and such to them, and this is all Pegatron.
But the main purpose of those film and television companies is not this, but Hongxin's method of shooting virtual projection film and television works.
Xue Yao hasn't figured this out yet, but the head office has confirmed that there is no problem with the equipment.
She deeply knows that this is an important move for Hongxin Interactive Entertainment to enter the entertainment industry. Developed with other film and television companies, shooting virtual projection film and television works is naturally easy and easy to succeed.
But in this way, it is equivalent to opening this technology to other companies in advance. With the strength of those established film and television companies, there is no pressure to shoot more virtual projection film and television works. Hongxin Interactive Entertainment has lost a major competitiveness of its own, so Xue Yao must not open the related companies to other companies in the short term. cooperate.
In the office, Xue Yao was discussing with two senior executives from Lida Film and Television.
One is Xia Kui, the CEO of Lida Film and Television, and the other is Jiang Cuiliu, the general manager of Lida Film and Television.
Xia Kui is more than twice as old as Xue Yao. He wears black HX and GLASS smart glasses, has thin hair and is unsmiling.
Jiang Cuiliu is a female executive in her forties who always speaks with a smile.
“Mr. A virtual projection movie, I think it will be a big success!”
Xue Yao showed a professional smile and said: "I also believe this will be the case. However, our company cannot agree to the sharing of virtual projection film and television shooting equipment and technology you mentioned."
"This is the basis of cooperation!" Xia Kui emphasized, "The cooperation between the two parties is mutually beneficial. As long as your company agrees to this condition, we are willing to reach a long-term cooperation of at least three years! It is not limited to one film!"
Jiang Cuiliu also said from the side: "Mr.
"But we at Lida Film and Television have theater resources across the country and distribution capabilities across Southeast Asia and North America. We have top directors, screenwriters, stars, etc. These resources are what you don't have."
"Both sides have shown their sincerity in cooperating, which is beneficial to everyone."
…
After negotiating for a long time, there was still no satisfactory result. Xue Yao of course wanted Hongxin Film and Television to also use the resources of these large companies, but the other party refused to let go and made it clear that they needed the shooting equipment and technology for virtual projection.
Both sides refused to back down, so the negotiation was naturally not concluded.
This is just the beginning. Cooperation negotiations between several other major film and television companies, such as China Film Group, Brothers Pictures, Guangming, Keli, etc., and Hongxin Pictures all ended in failure.
The goals of these companies are very clear. If they can't get the equipment to shoot virtual projection images, there is no need to cooperate with Hongxin Pictures.
…
"Hongxin Film and Television refuses to let go. This is because they plan to play virtual projection movies by themselves!" After another negotiation to no avail, Jiang Cuiliu and Xia Kui discussed new countermeasures.
“With the popularization of virtual projection equipment, watching virtual projection images is more convenient, clearer, and has a better sensory experience than 3D movies, so it will definitely appear.” Xia Kui analyzed, “But it must not appear so early! At least we have to wait until we master the same technology before it can be released!"
"I talked with representatives of the island country yesterday, and they already have news. Soni Company said that it can provide preliminary technology within a year." Jiang Cuiliu said.
As soon as Hongxin's virtual projection equipment was released, it was immediately purchased and studied by scientific research institutions or companies in various countries in an attempt to restore its secrets.
Although Hongxin holds the core patent, there is no way to guarantee that it will not be researched. This is like solving a math problem. If no one knows how to solve a problem, the time it will take to solve it is uncertain. But if you already have a ready-made answer, it is much easier to work backwards from the answer.
As for intellectual property rights, that is another matter to consider.
"Well, before that, we can't let Hongxin go too easy." Xia Kui said, "If they really succeed and expand the film and television market, Hongxin Group may invest tens of billions more , establish the Hongxin Virtual Projection Cinema, and start to compete with us in all aspects, we have to slow down their pace."
"Let me make it clear to the people below that if Hongxin comes to them, they will give it to me. Even if they have virtual projection shooting technology and can't find a good team to shoot, their efforts will be in vain."
Big film and television companies have the right to speak in the entertainment industry. No matter how powerful directors or stars are, they have to rely on them to make a living. This is an industry circle, and if external capital does not cooperate with them, they will definitely be suppressed.
Brothers Pictures, they also learned some inside information about Lida Pictures.
"Hongxin wants to enter the film and television industry, but they still refuse to share a piece of the pie with us? Then let them play by themselves and see what they can do." The senior management of Brother Pictures also made a similar decision. Xin Pictures has compressed its resources in the film and television industry.
Other film and television companies have also reached a tacit agreement. When Penguin, Keli and other capitals entered this industry, they all adopted the method of investment and cooperation.
For example, the second largest shareholder of Lida Pictures is the Keli Group. Penguin Interactive Entertainment acquired some original literary, film and television companies before developing and growing in this circle.
This is why Hongxin Group has put too much pressure on them. So far, Hongxin Group has achieved dazzling achievements in every field it has set foot in.
None of them wanted to allow Hongxin to enter their industry circle so smoothly and occupy market share.
The tacit agreement between these film and television companies to compress resources immediately made Hongxin Film and Television feel the pressure.
“Mr.
"This is already the fourth one!" Xue Yao felt a little headache. Hongxin wanted to launch the first virtual projection movie. Naturally, it wanted a good team and a big production. It strived to become an instant hit and bring the concept of virtual projection movies into the market. market.
However, in the past few days, several well-known domestic directors who were invited have rejected them for various reasons. Before that, these people had expressed their interest in this new form of film and television works.