Lei Jin's laughter was very low and pleasant, and his expression was contented and ambiguous, as if a man had gained indescribable happiness in a certain way. Lin Dan couldn't help thinking about it, and felt a little uncomfortable, but he quickly adjusted, and said seriously: "Mr. Lei, although I am not a member of the planning department, I have some immature ideas about publicity, and I want to follow up with them. Discuss it."
Lei Jin quickly removed the tenderness from the corners of his eyes and brows, and said solemnly, "Bring the plan, I'll take a look first."
Lin Dan handed over the folder, and after Lei Jin opened it, he still didn't forget to tell Ming Guanghan to take out the cake from the refrigerator, "... make another cup of coffee for Miss Lin. You don't need to add the ingredients for Miss Lin, just bring it out and let me She does it herself."
Mingguang said coldly: What condiments, I have never heard that the CEO needs to add condiments when he drinks coffee. Isn't he always drinking black coffee? Besides, are there any of those things in the office? Without you, where would I go to find Lin Dan
However, when he opened the locker and refrigerator, he found that there were not only many delicate small pastries, but also a tray with condensed sweet milk, peanut butter, butter, salt, lemon, small jars on it, respectively. Cardamom etc.
"These things can also be used as coffee mixes?" Ming Guanghan was surprised, but there was indeed a small note on the tray with the words "coffee mixes" written on it. Judging from the flying and phoenix handwriting, it was There is no doubt that the president wrote it in his own hand.
"He still has the time to do these things? Has his workaholic turned into a maniac?" Ming Guanghan was full of absurdity, but he didn't have the time to think about it. He threw the note into the trash can, made another pot of black coffee, and put it in the Take it out on a tray.
The strong aroma of coffee and the sweetness of pastries filled the entire office, making Lin Dan refreshed. She glanced at Lei Jin and saw that the other party was concentrating on reading the plan, and couldn't take care of herself for a while, so she picked up a spoon and scooped up a small piece of cake to taste, then poured peanut butter into the coffee and squeezed a small piece of lemon , sprinkle a little salt and stir well.
Ming Guanghan thought that these strange things would definitely confuse Lin Dan, but she didn't expect that she actually put them in the coffee and drank them with relish, and she was suddenly a little confused.
"Can you drink coffee like this?" he couldn't help asking.
"Of course," Lin Dan glanced at Lei Jin, then lowered the volume: "Who stipulated that coffee must be added with sugar and milk? Peanut butter can be mixed with coffee to produce a very rich nutty and creamy flavor, lemon juice and salt. Both have the function of removing bitterness and increasing sweetness. The sweetness produced by mixing coffee is very pure and long-lasting, which is different from the industrial sweetness produced by directly adding sugar. Simply put, the taste-enhancing effect of other ingredients is used. The sweetness produced is the sweetness with a soul, do you understand?"
When it comes to food, Lin Dan's silent and aloof personality naturally collapsed, becoming eloquent and even a little literary. She has always been very attentive to cooking.
Ming Guanghan didn't know what kind of sweetness had a soul, but that didn't prevent him from discovering Lin Dan's unusual side. She seems to have a special pursuit of food. When she is holding various bottles and jars to flavor a cup of coffee, her posture is very elegant and professional, as if she should not be a designer, but a gourmet. What's even weirder is, why does the president prepare these things in advance? Could it be that he knew about Lin Dan's little hobby? But they have no personal contact!
The more Ming Guanghan thought about it, the more confused he became, so he nodded and said that he understood, and went back to his seat to handle official business.
Lin Dan took a sip of coffee, his black and white peach eyes narrowed slightly, and his expression was very enjoyable. Recently, she has developed a strong interest in Western desserts and drinks, and has also spent a sum of money to buy online tutorials from Italian famous chefs. She studies at home in her spare time every day, and her life is very enjoyable. Making coffee is a course she has been focusing on in the past two days. Unexpectedly, Mr. Lei seems to be a gourmet too, and the prepared condiments are more abundant than she imagined.
With the company of pastries and coffee, time passed quickly. When Lin Dan put down his spoon and wiped his mouth with a tissue, Lei Jin also put down the folder and asked, "I'll call the director of the planning department, and let's go together. Discuss discussion?"
"Okay." Lin Dan nodded happily.
The director of the planning department came up quickly, Lei Jin handed him the plan, and Lin Dan explained slowly: "In short, my promotion strategy can be summarized into three key words - massive investment, multi-channel promotion, and key promotion. , We must make our products famous in the shortest possible time. Massive investment and multi-channel promotion means that soft and hard advertisements are spread out at the same time, which can be TV advertisements, online advertisements, social media advertisements, etc. It is very popular. I hope Minister Qi will take a serious look at this part of the key recommendation. Recently, a variety show called "How Idols Are Made" is attracting investment, and its content is very suitable for promoting our brand. Think about it, a group of Young, bright-looking rising stars sing and dance on stage wearing our costumes, almost instantly let the audience get to our fashion, and quickly push the R&R brand into the public eye."
Minister Qi of the Planning Department has a different opinion: "We can invite the most popular traffic stars to advertise for us, why should we take the risk of sponsoring a variety show that I don't know if it will be popular? With all due respect, Miss Lin, you You're a designer, and you should leave this job to more professional people."
Lin Dan nodded and said, "Sorry, I've been too busy, but I saw the potential of this show, and I thought it would be popular, so I boldly proposed this idea. It has a concept that attracts me the most, That is to introduce ordinary audiences into the evaluation mechanism, let them decide the future of these rising stars, and let them cultivate combinations that they think have potential. That is to say, this is a variety show that develops, and it is completely realized. All the fantasies about idols, the market is huge, the audience is broad, and the commercial value is infinite. I made an assessment for it and think that its probability of becoming popular is more than 85%. "
Lin Dan pointed to the last page and said, "Mr. Qi, you can take a look at the evaluation data I gave."
Minister Qi glanced at random and said with a chuckle: "Miss Lin, you are not a professional, and the data you gave is difficult to convince me. Your plan is too risky, and it is very likely that the company will lose tens of millions. With this money, what kind of traffic star can't we invite? Mr. Lei, do you think so?" He turned to look at Lei Jin.
Lei Jin didn't refute Minister Qi's words face to face, and said in a deep voice, "I have to think about it again, put the project with me first, you can go."
Minister Qi thought that Mr. Lei would never risk tens of millions, and left with a smile and agreed.
Lei Jin looked at Lin Dan and said bluntly: "If I invest in this show, I will let you go to the TV station to contact them. You will be in charge of the costumes and styles of all the contestants. Are you confident to do it well?"
Lin Dan was refreshed and nodded without hesitation: "I can! Please rest assured, Mr. Lei, I will never make fun of my work. If I can't do it, I won't bring it up."
That is to say, as long as it is the plan she proposes, she has the ability to realize it 100%? This tone was a bit loud, causing Ming Guanghan to glance at her several times in surprise, not expecting her to have this style of painting at all. However, she and Mr. Lei are very similar in some aspects. They are both workaholics, and they are extremely confident in their own abilities. To put it bluntly, they are arrogant and conceited.
These two people are simply replicas of different genders. If Mr. Lei is asked to choose, he will definitely take a fancy to this project, because the greater the risk, the greater the benefit. In this way, the plan that Minister Qi has worked hard to plan for several months is afraid that it will be killed. Thinking of this, Ming Guanghan couldn't help shaking his head and Lei Jin took the initiative to reach out: "Well, you go back and prepare, tomorrow morning I will finalize the investment in this variety show." Sponsorship and investment are different concepts, and the cost is not at all. Same. With sponsorship, R&R cannot lead the recording of this variety show, and at most get a naming right, but the investment can allow the company to participate to the greatest extent, and even set up a separate clothing display link, which is very beneficial to Lin Dan's plan, of course , the investment of funds is not as simple as tens of millions.
Even if Lin Dan is an activist, he has to sigh at Lei Jin's super-high efficiency and generous investment. Once he makes up his mind, he will make things perfect, and he is not afraid of losing money, as if everything is within his control. .
Lin Dan was touched and couldn't help but said, "Thank you, Mr. Lei, you are the most perfect leader I have ever met. It is a pleasure to work with you."
Lei Jin was stunned. When he returned to his senses, Lin Dan had withdrawn his hand and said respectfully, "Then I'll go down first."
Lei Jin couldn't help laughing. He packed a cake with his own hands and was about to send her down, but when he saw Ding Ning rushing in, he said bluntly, "Mr. Lei, am I still the director of the design and R&D department?"
"You are." Lei Jin took away the tenderness and smile in his eyes and returned to his usual stern look.
"Well, I should be solely responsible for the design and development work this time, right?"
"Of course." Lei Jin nodded decisively. First, Ding Ning did have this authority; second, Lin Dan was about to take over the costume design work for a variety show, and she was too busy.
"Okay, your words are enough." Ding Ning glanced at Lin Dan and hurried to take the elevator.
Lin Dan guessed that he would stumble on him, but he was not too worried. He took the pastry box and said goodbye to Mr. Lei politely. When he left the office, he happened to meet the senior Rong Zhixun and a certain vice-president of a certain treasure carrying a briefcase. Get out of the elevator.
"Xuemei, I'll invite you to lunch after get off work later." Rong Zhixun's smile was quite high-spirited, and Lin Dan's eyes lit up even more.
He naturally knew how such a great opportunity came about, so how could he forget to thank the heroes behind the scenes
"Okay, senior, we'll see you later." Lin Dan nodded in agreement, and then greeted the vice president with the introduction of Rong Zhixun, and exchanged business cards.
Lei Jin, who was sitting in the office, suddenly darkened.