Since the establishment of R&R, Lei Jin has been pressing the matter of the physical store and did not let it pass. That is to say, for such a big clothing brand, except for the flagship store of a certain treasure, in reality, there is no physical store that consumers can patronize. This sales model is undoubtedly disruptive, so much so that many shareholders have criticized it.
Only Lin Dan voted in favor of the vote, because she knows how dynamic and new online shopping is, even though it is only in the development stage now, but as time goes by, it will become more and more Mature, one day will become an unshakable behemoth. At that time, the development space of physical stores will be squeezed by persecution. Lei Jin’s strategy of developing online stores first, and then developing physical stores after the brand’s reputation and reputation have been deeply rooted in consumers’ hearts is the safest. of.
He is a far-sighted businessman. No wonder he dared to invest in China at his own expense when the family members were hesitant. In fact, he also knows that R&R is life or death and has become an indicator for the family to examine his ability. If he succeeds, he will completely control the Lei Group. If he fails, he will lose the position of heir.
It was a big gamble, but he always believed he could win, and it was.
Half a month before the Double Eleven, R&R's online flagship store officially opened and pre-sale of new products was carried out, and the brand has already become very popular due to intensive publicity and the explosion of variety shows. Less than half an hour after the pre-sale started, the inventory of all the new products was swept away. The administrator almost screamed in fright. She hurriedly posted pictures of the second batch of new products on the website, and it was swept up again.
Lin Dan's strategy of multiple styles, less inventory, and quick sales has shown unprecedented advantages at this moment, and has greatly satisfied the huge consumer group and promoted their desire to consume.
Seeing that their favorite clothes have been sold out, consumers who came to shop were originally very disappointed, but they quickly found out—hey, there are more new products in the online store, and the styles are ever-changing, fashionable, and exquisite in details. That batch is more beautiful, and the inventory is very small. If you don't grab it, it will be gone, so why hesitate, anyway, the price is so close to the people, hurry up and buy it! Consumers who finished buying looked back and found that the new clothes were also very beautiful, so they couldn't help but choose a few to place an order together, so they added up one order after another, creating an astronomical figure.
On the day of the pre-sale, three batches of new products were released, with a total of more than 60 styles. In addition, shoes, hats, scarves, backpacks and other accessories were also swept away, because these costumes all appeared on "Ou Lian". Yes, it is the hottest outfit nowadays, if you don't buy it, you will be out.
As of 6:30 p.m., with the cooperation of the Big Data Department of a certain treasure, the administrator counted the pre-sale data and hurriedly sent it to the top floor.
At the same time, the major shareholders of the company have been waiting in the conference room, preparing to accept the work results of the recent period. Whether or not the pre-sale can be successful is a key step that indicates whether R&R can survive in China. The so-called "death before the apprenticeship", if the pre-sale fails, the business of the physical store will also lose its bright prospects.
The clock on the wall pointed to the off-duty time little by little. The dozen or so major shareholders and company executives seemed to be calm on the surface, but in fact their moods were fluctuating and restless. They don't have the courage of Lei Jin, they can collapse Mount Tai without changing their face, and they don't have the character of him, they dare to gamble with all their wealth.
Yes, everyone knows very well that R&R has emptied Lei Jin’s property, billions of office buildings, tens of billions of huge factories, hundreds of millions of online investments and zero-to-zero total costs. Coupled with the overwhelming publicity and momentum, he has little money left, and he still owes a huge foreign debt. If R&R sinks, he will also be destroyed.
But at this moment, he is calmer than anyone else, and he has the leisure to take out a box of dried fish to tease Designer Lin's cat.
Yes, Lin Dan was also invited to the top floor to witness this moment of victory or defeat.
"Are you nervous?" Lei Jin smiled and leaned closer to Lin Dan's ear.
"Don't be nervous, I'm here to enjoy success." Lin Dan shook his head gently, his tone casual.
Lei Jin was instantly amused by her, "My mentality is the same as yours." As he spoke, he adjusted the silver-gray silk tie and adjusted the decorative handkerchief in his pocket. This was done by Lin Dan himself. Although it was compensation, he regarded it as a gift. He had to wear them to work for more than ten days a month.
When the two were talking, one shareholder couldn't bear it anymore, and said solemnly: "Have the results been counted yet? Do you want to send someone to urge them?" The speed of R&R launching new products is so fast that even consumers Dazzling to see, let alone bystanders. When a new product is sold out, the administrator will immediately release another new product. It is impossible to estimate the sales by eye observation, so these shareholders do not keep an eye on the situation of the online store all the time.
Just at this moment, the administrator walked in with a pile of folders and panted, "Mr. Lei, the pre-sale amount has come out."
Lei Jin nodded calmly, Lin Dan took Mr. Xiaoba into his arms and gently stroked him, but he was not in a hurry, but the other shareholders and executives couldn't sit still, and asked in unison: "How many?"
The administrator swallowed a mouthful of saliva and said in a dry voice, "6.7 billion."
"How many?"
"6.7 billion!"
There was silence in the conference room, 6.7 billion, this astronomical number beat their nerves repeatedly, making them speechless for a long time. To say something unpleasant, even if it is selling drugs, the speed of money is probably not so fast! This is the first day of the pre-sale. You must know that in the next half month, R&R will release a batch of new products every four days, and the popular variety show "Ou Lian" will also broadcast the countdown one after another. The second phase and the finals are when the popularity and clicks are the highest, and the advertising effect brought by them will also expand exponentially.
All of this indicates that in the next ten days, the pre-sales of R&R will not only not be lower than today's figure, but may also continue to rise. The one-year production task formulated! What kind of sales miracle is this
Everyone was silent for a long time, until the sunlight outside the window was dyed a little bit of night before someone slowly applauded and laughed loudly.
"The company is stable!"
"Mr. Lei, you still have the courage!"
"Designer Lin is a great contributor!"
"Any wine? Open a few bottles to celebrate!"
Everyone burst into commotion in an instant, and every face was filled with intense joy.
"Don't be too busy celebrating, there are still many problems to be solved in the follow-up. I am very pleased that the pre-sale results are very good, but in order to ensure the brand's reputation, the delivery process must also be closely watched. As long as the customer wants to return the goods, no matter what the reason is, Give them back immediately, be sure to speed up. It's hard to build a brand, but it's easy to destroy a brand. Any little thing can overturn the foundation we've laid now, remember?"
The company executives nodded frequently, and then each assigned new tasks.
After the meeting, Lei Jin grabbed Lin Dan's wrist and said softly, "Let's have dinner together to celebrate?"
"No, Mr. Lei, I just want to go home and have a good rest. A new round of design work is about to start. I have to recharge my batteries. I hope you can understand."
Of course, Lei Jin can understand, because the production model proposed by Lin Dan can only operate normally when the potential of designers is maximized. A batch of new products every week indicates that designers have to design new products every day, almost in series.
Looking at Lin Dan's tired brows, the joy in Lei Jin's heart suddenly disappeared. Since he was sensible, he knew what kind of responsibilities he had on his shoulders, so he was not interested in anything other than doing business to make money. But now, for the first time in his life, he suddenly realized that making money is not that important, but life, or the person who exists in life and attracts him all the time.
She is the most important, and her emotions will become his.
"If you don't have dinner, I'll take you home to rest." Lei Jin immediately picked up the car keys and warned, "Don't think about work tonight. After you get home, watch TV and play with your mobile phone and hurry to rest. Wait for Double Ten. Once it's over, I'll give you a long vacation."
Lin Dan shook his head and said, "I'm afraid not. After Double Eleven is over, there is still Double Twelve. Anyway, it's already the end of the year. It's better to wait until the Spring Festival to rest."
It was the first time that Lei Jin met someone who liked his work more than himself, and he was a little annoyed and a little funny, but more distressed. It was the first time he found that workaholics were so annoying, and he couldn't help but persuade him: "You have to rest when it's time to rest, don't push hard. When Double Eleven is over, the company will pay for the entire design department to go on vacation, so the head office will do it. ?"
"How many days on vacation?" Lin Dan walked towards the elevator while stroking Xiaoba's head.
Lei Jin followed her step by step and asked, "Seven days, is it enough?"
"Seven days is enough," Lin Dan pressed the down button and promised after stepping into the elevator, "I will let everyone work overtime to drive out the vacant design drafts, which will not delay the normal operation of the company."
The elevator door closed, and Lei Jin inhaled directly at the smooth metal surface, then shook his head and smiled wryly. On vacation, he had to work overtime to catch up on drafts. Lin Dan thought of himself as a robot. It stands to reason that the boss should be happy to meet such a worry-free subordinate, but Lei Jin could not wait to tie Lin Dan at home and let her rest peacefully for a few days.
How could he have thought that she was someone who likes to take shortcuts? If she likes to take shortcuts, are there still hard-working people in the world? Now he would rather have her take a shortcut, that would fulfill his wish instead. Thinking of this, Lei Jin could only sigh deeply.
At the same time, Lin Dan returned to the design and development department with the folder. Everyone heard the footsteps and looked up quickly. Every face was full of longing and nervousness. Li Tiantian asked anxiously: "Sister Lin, has the pre-sale amount met the company's expectations? Has our performance satisfied the boss?"
"6.7 billion, one day today." Lin Dan spread out the folder on the table and said slowly, "You don't have to work overtime today, everyone go back to rest early."
"How much?" Li Tiantian scratched her ears.
Lin Dan tucked the folder into her arms and chuckled, "Look at it yourself."
Everyone hurriedly gathered around, saw the red number clearly, and suddenly screamed in ecstasy.