Intel (processor) company soon elected a new CEO, the father of microprocessors, Ted Hoff.
Whether it is prestige or technology, it is impeccable.
This is a scientist of the older generation. Among the rising stars, Wei Xiuping, a Chinese-American in his twenties, has a relatively high vote and has become a key training target. In the past, the status of Chinese was very high. It was low, but it is different now. With the emergence of a talented person like Li Zetian, the attitude of Americans towards Chinese has changed a lot.
Smart, high IQ has become the label of the Chinese.
Some people have even compared the Chinese with the Jews, thinking that these two races are the smartest people in the world.
Now, whenever freshmen sign up, once Asian faces appear in the school, the incoming seniors and sisters will first curiously ask if they are Chinese. The Chinese can also hold their chests up and feel proud and arrogant.
…
At the beginning of December, "Star Wars" went offline, and the global box office was much higher than that of the previous life, reaching as high as 850 million US dollars, and Star Wars Film Company allocated 210 million US dollars.
However, the box office is only a small head, and the big head is the peripheral income, which is completely owned by the Star Wars Film Company. Because the agreement was signed when the additional investment was made, 20th Century Fox was not optimistic about the film, and George Lucas had no money to invest and needed investment from Star Wars Films.
"Star Wars" went offline and Netflix officially opened. At this time, there were 51 Netflix movie rental stores in the United States, with more than 400 movies!
The rental store also sells VHS VCRs for $199 apiece.
When it opened, there was a super large poster at the entrance of each rental store. The top half of the poster was a high-definition promotional photo of "Star Wars", and the bottom half was a collection of small pictures of dozens of classic movies. At the bottom of the poster was a large line of characters. : "VHS movie tape, you can watch "Star Wars" at home!!!"
The posters attracted a lot of people, and the exciting and familiar battle sounds of "Star Wars" were heard from time to time in the store, which made people stop.
People who have seen "Star Wars" or who have not seen "Star Wars" walked into the store one after another.
For a time, the Netflix rental store was crowded with people, and it was extremely popular!
"Great, I thought the movie was offline and I would never see it again, but I didn't expect there to be such a thing as a videotape! I'd never get tired of watching a classic movie like "Star Wars" a hundred times! There are also many classic movies in the store, such as "Gone with the Wind", "007", "The Godfather", "Modern Times", "One Flew Over the Cuckoo's Nest", "General Patton", "The Wizard of Oz", Spielberg's "Jaws" Wait... gosh! I can't help but want to buy them for my permanent collection!"
Fans are thrilled!
Buy!
Buy!
Buy!
Countless moviegoers frantically picked their favorite movies and bought a VHS recorder at the same time.
Of course, there are also people who have opted for videotape rentals.
Buy a videotape for $50 to $80. For leasing, it is calculated on a daily basis, and it is $5 a day, but a deposit must first be paid, and the deposit must not be less than the value of the video tape.
The business in the store is getting more and more popular, and there are queues at the door.
People were attracted by this scene, and they stepped forward to see what happened, so they suddenly became Netflix users.
"VHS VCRs can not only play movie tapes, but also record TV series, watch them when you want to watch them, and rewind them to watch, which is just perfect for me! I usually follow dramas or watch games. , but sometimes I miss it because I don't have time to watch it because of work. It's a pity. Now, buy a VHS recorder and record them!!!"
"It's the same, I'm in the same situation!"
"VHS is a great invention, it's easy to use, and it can record for a long time!"
"Yes, this recorder can record much longer than Sony's betamax home video recorder, but the picture may be slightly worse, but not by much, it doesn't matter! Hey waiter, VHS tapes can be recorded on betamax home video recorders use it?"
"Sorry, sir, because the format of the videotape is different, so it can't be used. If you want to play a VHS tape, you must be a VHS recorder!"
"Okay, then I'll buy a VHS recorder and watch so many classic movies, I can't help but want to buy it and watch it home!"
…
The opening of Netflix has naturally attracted the most attention from film companies.
Seeing such a hot scene, many film companies that signed a one-time buyout agreement regretted it and became jealous. And those film companies that signed up for a share were beaming with joy.
"I didn't expect movie tapes to be so popular!"
"The key is that there are too many classic movies, and I can't bear to watch them!"
"Netflix has a lot of money to get so many movie licenses all at once."
"Oh, Chronos Li's business acumen is amazing, and inadvertently, he has created a huge fortune company! The film company will look at his face in the future!"
"Yes, video tapes are obviously going to become the main source of profit around movies. With Netflix's financial resources, it will definitely expand rapidly! If a movie company wants to make money, it must cooperate with Netflix!"
"… "
There have been discussions within countless film companies.
At the end of the day, Netflix counted today's sales data, and Li Zetian jumped immediately.
Dongfang Yuqin said: "The first is VHS video recorder, which has sold 250,000 units in the United States, and the sales amount is as high as 50 million US dollars. Mr. Li, according to the agreement we signed with JVC, we charge 20% of the fee, that is, 10 million US dollars belong to Netflix, this piece is almost pure profit! In addition, 980,000 movie and video tapes have been rented out, and the deposit is 56 million US dollars. The cash flow is huge, which can be used for investment and make another money. There are new users renting videotapes, it is like a bank depositing and withdrawing money, but the bank always has a lot of money in their hands and makes a lot of money.”
Li Zetian nodded and motioned her to continue.
"480,000 movie and video tapes were sold, with sales of about 30 million US dollars, and some best-selling movie and video tapes in Netflix rental stores have even been sold out. In addition, about 220,000 blank video tapes were sold, and users bought them home to record. Show use, $20 a piece, and $4.4 million in sales."
Li Zetian sighed: "This is really a big start. Netflix is so profitable, some people will be jealous, and then they will enter the industry. From now on, speed up Netflix's expansion and monopolize the market! In addition, instruct Netflix's CEO to hope Rick Adolph, when negotiating with the film company again, try to get the exclusive license as much as possible!"
"Yes!"
…
Netflix's business exploded, causing a huge stir among video recorder manufacturers.
At this moment, the most joyful one is JVC, which cooperated with Netflix and sold 250,000 VHS recorders in just one day, which was unimaginable in the past. It won't be long before VHS recorders will occupy the American market. Then comes the global market, and the videotape format battle between JVC and Sony will soon be decided!
Sony is really in a hurry now. I didn't expect that the video rental store is the key to determining the fate of the video tape format.
It's a pity that Netflix has partnered with JVC and can no longer partner with Sony.
In the conference room, Sony Corporation President Oga Norio said with a serious face: "Yesterday, the Netflix movie rental company opened, which is unprecedentedly popular. According to the information we collected, Netflix helped JVC to sell 250,000 VHS recorders in one day. If If Sony doesn't take any countermeasures, it will have to sit still and be sentenced to death in β-max videotape format by JVC!!!"
"President, since VHS recorders are selling so well because of the rental shop, can we open a rental shop as well? If you look at Netflix yesterday, you can see that the rental company is very profitable, and at the same time helps us promote it. Betamax recorders and beta-max videotape formats!!!" someone in the room suggested.
"Yes, this method is good! Movies and video tapes will attract users!"
"… "
There was almost unanimous agreement among those present.
Dahe Dianxiong nodded and said solemnly: "Then do it according to this method!"
After the meeting, the order to set up the film rental shop quickly spread to Sony America. The people from the branch immediately took action, splitting into two paths, one with the film company to discuss the authorization, and the other with the search for a storefront.
However, at this time, the film company is not as easy to negotiate as before. They have seen the value of videotape, and naturally they have to raise the price severely.
There's no doubt that Sony has had trouble licensing movies.
Li Zetian soon learned that Sony would also get involved in the film rental business. It was raining heavily today, he looked out the window, frowned, and muttered: "With Sony's financial resources, sooner or later, the film will be licensed, damn it. , how should they beat each other? However, there is no Sony, and there are other companies that want to keep Netflix as the market leader, unless Netflix has movies that other movie rental companies don't have. So, exclusive licensing is very important, in the movie rental market , content is an important factor that cannot be ignored! Fortunately, Netflix has signed exclusive licenses with many film companies, and its content is naturally much stronger than Sony! When Netflix occupies the US market, it will be mandatory for film companies to choose to occupy the Team, if you don’t choose Netflix, get out! Sometimes, what users watch is not what the users say, but what the giants are willing to show them. If the movie company is smart, it will naturally know which sales platform to choose!!!”
So, Li Zetian picked up the phone again and urged Netflix to speed up its expansion!
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