After a month or two of preparation, Quanjude Roast Duck officially entered the menu of the Panda fast food chain. However, Quanjude roast duck was not as popular as Li Zetian imagined.
Yu Jingqiu frowned and sighed slightly: "Americans may not like eating Quanjude roast duck."
Li Zetian shook his head and said, "The taste of roast duck is very good, and the sales should not be mediocre... Politicians from all over the world who visited China ate Beijing Quanjude roast duck and gave them thumbs up!"
Saying that, Li Zetian fell into deep thought.
After a while, he suddenly had a flash of inspiration and said, "It may be that the publicity is not enough. I have already thought of a good way. Let Dad deliver a copy of Quanjude Roast Duck to US President Carter in person, and then use him to do something about it!"
"Uh, is it okay to use the president for publicity?" Yu Jingqiu opened her mouth halfway, with a look of astonishment and a hint of worry on her face.
"It doesn't matter, there have been publishers who used the president to advertise before,"
Li Zetian smiled slowly, "This publisher had a batch of unsold books that he couldn't handle for a long time. He suddenly came up with an idea to send a book to the president, and he went to ask for advice over and over again. The president, who is busy with government affairs, does not want to entangle with him. , then replied: 'This book is good.' The publisher advertised: 'The existing books that the president likes are for sale.' So these books were sold out.
Before long, the publisher was unable to sell another book, and sent another copy to the president. The president had been on the hook once and wanted to ridicule him and said, 'This book sucks. ' Publishers turn their minds and advertise: 'Existing presidents hate books for sale. 'There are many people out of curiosity, rushing to buy the book, and the book is sold out.
The third time, the publisher delivered the book to the president, and the president received the first two lessons and did not reply. The publishers advertised: 'There are books that are too difficult for the president to draw, so buy them now. 'It was robbed again. The president could not laugh or cry, this publisher mobilized the tiger, the president, and made a fortune. "
Yu Jingqiu was surprised: "Uh, you want us to learn from this publisher..."
"Hehe, that's right, that's right! Give the President Quanjude Roast Duck, no matter what his attitude is, we can use it to hype it up!" Li Zetian chuckled, "What do you think of this idea?"
"Good or good, but it's a bit too..." Yu Jingqiu said halfway through, shaking her head, "I still feel a little inappropriate..."
"What's wrong, the president of the United States is not the president of China~~. Besides, this is the last year of President Carter's term, and the United States will run for a new president next year. With his current public opinion, he will definitely lose the election, you know. , the presidential election failed, and he is nothing. We use him to hype, and he has nothing to lose, so he does not need to offend us! At most, just laugh..."
"You're so sure he'll lose the election?"
"This is not difficult to analyze," Li Zetian said with a smile, "During his tenure in office, Carter suffered a fiasco because he rashly ordered the special forces to launch "Operation Eagle Claw" to save the American hostages in Iran, which caused his popularity among the public to plummet, and many media Consider him one of the worst U.S. presidents. However, he actually did some good things. During his tenure as U.S. president, China and the U.S. formally established diplomatic relations, and the two sides reached three agreements, recognizing China's position that there is only one China and Taiwan is a part of China, and recognizes that the People's Republic of China is the sole legal government of China; since January 1, 1979, China and the United States have recognized each other and established diplomatic relations, and exchanged ambassadors on March 1 , to build an embassy…”
Li Zetian thought for a while and said, "At this time, Panda Express will deliver Quanjude Roast Duck, a Chinese specialty food, and Carter will be very happy to accept it."
"Well, it makes sense!" Yu Jingqiu nodded, then asked with a smile, "How did you come up with these crooked ideas?"
"Read more!"
Indeed, Li Zetian has read a lot of books. Now a billionaire, he still finds two hours a day to read. There is no end to learning. Only by making yourself stronger every day can you keep up with the pace of the times and master this huge family business.
The next day, according to Li Zetian's suggestion, Yu Jingshan sent Quanjude Roast Duck to President Carter and asked him how it tasted.
President Carter ate a small piece of roast duck and couldn't help but praised with a thumbs up: "Well, it's very delicious, the skin is crispy and the meat is tender, and the aroma is strong. It's really great!"
"Mr. President, can we take a photo together?"
"No problem at all!"
After taking the photo, Yu Jingshan smiled secretly and said goodbye to President Carter.
Within two days, a photo of Yu Jingshan and President Carter appeared in the newspaper, and wrote: "Panda Fast Food's new dish 'Quanjude Roast Duck' was highly praised by President Carter, calling it a peerless delicacy!"
President Carter's name is really useful. After reading the newspaper, people flocked to the panda fast food restaurant to order a Quanjude Roast Duck. For a time, Quanjude Roast Duck was in short supply, and people had to wait in line! As a result, the queue became longer and longer, causing a sensation and attracting media reporters!
So on the second day, more media reported on Panda Express and Quanjude Roast Duck, which led to more and more people coming here.
"Is Quanjude Roast Duck really that delicious? So many people line up?"
"Hey man, aren't you in line too?"
"Oh, I just wanted to try it and see what it tasted like. But it smells pretty good..."
"I'm just like you! It is said that Quanjude roast duck is a famous delicacy in China, and the emperor of the Qing Dynasty even wrote the name himself! Emperor, you know? More power than our president of the United States... "
"… "
After some hype, Quanjude roast duck became popular in the United States, and the business of Panda Express skyrocketed in vain. Even though the price of roast duck is very expensive, there is an endless stream of diners.
Yu Jingshan couldn't help but consider opening more branches.
President Carter smiled helplessly, knowing that he was being used by Yu Jingshan, but he didn't do anything, just smiled.
Beverly Hills Villas.
Yu Jingqiu said: "The roast duck in the panda fast food restaurant is so popular that KFC and McDonald's Western fast food giants felt a little threatened, and they all began to study roast duck!"
Hearing this, Li Zetian felt amused, "We have authentic technology, passed down from a century-old restaurant, and are not afraid of competition. When they develop roast duck, they are actually doing publicity for us. People will compare the roast duck in their fast food restaurant with Quanjude roast duck... "
After speaking, the phone rang suddenly, and he walked over to answer the phone.
The caller was Li Zetian's father Li Chengzhi.
On the phone, Li Zetian got a piece of news that Li Jiacheng was negotiating with HSBC and wanted to buy the equity of Hutchison Whampoa, a veteran British firm from HSBC.
Li Zetian vaguely remembered that Li Jiacheng had acquired Hutchison Whampoa, which qualified him to become the richest man in Hong Kong!
"Hong Kong's richest man, Li Jiacheng, don't sit still, I'll cut you off..." Li Zetian murmured after hanging up the phone.