The Mango fully assembled computer was born, and the advertisements were overwhelming, which shocked IBM, Compaq, HP and other companies.
Obviously, companies with such publicity capabilities are not small companies, and there must be strong financial support behind them.
In the same industry, understanding and infiltration of competitors, or espionage activities are commonplace.
The swordsmanship in the workplace mall is a war without gunpowder smoke.
Well-informed people quickly deduced from some clues that this was another company founded by Li Zetian.
"What is Chronos Li trying to do? Doing computer direct sales? Haha, it's really stupid, this model doesn't work in the United States at all!!!" IBM's CEO looked disdainful, "Without the support of a huge channel of dealers, how can we sell the goods? Spread all over the country? How many products can direct sales sell?"
Soon, someone revealed that the owner of the mango company was Li Zetian, and made a lot of irony.
That night, the media also expressed their views one after another, and the direction of public opinion was also unfavorable for Li Zetian.
"My dear, many experts and professors in the media and economics have laughed at Mango's direct sales model, aren't you worried?" Yu Jingqiu said worriedly in the living room after dinner.
Li Zetian was leaning on the sofa and reading books leisurely, when he heard Yu Jingqiu speaking to him, he raised his head to look at her, and said with a smile, "What is the media, isn't it just something that sees the wind? IBM, HP, etc. Computer manufacturers want to belittle Mango, and the media naturally agrees. As for experts and professors, how many have never received unclean money? Don't worry about that, we just need to maintain a good attitude. Let him say it, wait for Mango in the future If the company succeeds, it's interesting to slap them in the face!"
Yu Jingqiu shook his head amusingly, her husband was too confident and never put any opponent in his eyes.
"What are Mango's sales today?" she asked.
"As of now, there have been more than 8,600 computer orders!" Li Zetian replied.
Today, the personal computer market has been activated, and Mango computers are sold directly at low prices, which are very cheap. Coupled with the opening of the first day today, the advertising is strong, and the sales volume can reach more than 8,600 computers, which is a normal situation.
Yu Jingqiu was surprised: "It sold so many on the first day, it seems that the low-cost direct sales model is feasible!"
"It is indeed feasible!" Li Zetian nodded, "Mango computers are of high quality and low price, and customers can choose their own configuration. I really can't think of a reason for customers not to buy Mango computers. For Mango, the biggest problem is how to expand customers. channels and the establishment of after-sales service.”
Yu Jingqiu thought about it and said, "It seems that Mango Company needs to establish its own shops and maintenance stations in each city, whether it is door-to-door delivery or door-to-door maintenance, it is very convenient!"
Li Zetian said with a smile: "Yes, you are right. It's just that the speed of development is not something that can be achieved at the touch of a button. When building our own store, we have to use more sales methods, such as launching TV shopping programs for Order over the phone, or order over the phone from the magazine…”
"TV shopping show? This is a novelty!" Yu Jingqiu was startled.
"General advertisements are too short to reflect the advantages of Mango Computer's 'low-cost direct sales and optional configuration', so TV shopping programs are needed to cooperate with the publicity."
Li Zetian smiled. The more powerful e-commerce has not yet been announced. As long as the Internet rises, Mango Computer will have a huge sales channel.
At this moment, in a certain garage, a young man had a dejected expression on his face.
"Mango Computer's operating model is exactly the same as Dell's, and the other party's publicity, product prices and after-sales service are much better than Dell's. This..." The young man no longer knew what to say. Dell's sales today are higher than that of Dell. Usually three-quarters less!
With Mango Computer's popularity rising, who else would buy Dell's products
A sense of despair spreads in the garage.
"Dell, I found out that Mango Computer was founded by Chronos Li!!!"
A young man with dyed yellow hair ran into the garage panting and said loudly.
When Michael Dell heard this, his heart became even more desperate.
With Li Zetian's great talent, other competitors only have to be suppressed.
The yellow-haired young man comforted: "Dell, don't be discouraged, you see, even Chronos Li also uses a low-cost direct sales model, which shows that you are also a business genius!"
Nowadays, young people in the United States regard Li Zetian as their idol!
When Michael Dell heard this, he couldn't help feeling a little better, and even felt quite proud.
However, the thought of his own Dell company is likely to die, and my heart suddenly can not be happy.
The next day, when the news spread that Li Zetian was the founder of Mango Computer Company, the American people were very interested in Mango Computer Company, and they all called to inquire about the product status. For a time, the sales of Mango Computer soared!
It can be seen that Li Zetian's personal brand influence is more powerful than that of Hollywood superstars, which makes other computer manufacturers envy and hate.
Dell's products have almost reached the point where no one cares.
Michael Dell was probably crying in the garage at the moment.
However, it didn't take long for a person with a nasty taste for celebrity collections to come to him and put him under his command...
…
…
Not long after the establishment of Mango Computer, it became a sensation in the United States. No one can do it except Li Zetian.
Today, Mango Computer has fewer than 50 stores, but spends heavily on TV commercials, with customers ordering products mostly by phone. The headquarters of Mango Computer has established a customer service team of nearly 400 people. In the future, when the number of stores increases, Mango Computer can reduce the cost of advertising investment. However, it is also good to have a lot of advertisements at the beginning, to increase exposure opportunities and quickly increase brand awareness.
As for Mango Computer's products, Ant Factory is responsible for OEM production, in order to reduce labor costs. Product transportation is handed over to many American express giants such as FedEx and UPS Express. The main unit of the product is assembled, and the customer only needs to simply connect a line, So easy!
Today, Ant Factory has developed into the world's largest foundry and is now preparing to enter the United States. In the previous life, Hon Hai Precision built a factory directly next to its headquarters in order to gain major customers such as HP. Such great sincerity, how can you not be moved? Ant Factory's move is also to win over other companies.
In eastern California, Ant Factory, in partnership with Evolver Robotics, is planning to build an unmanned factory that uses all robots for contract production.
The reason why Ant Factory wants to build such an unmanned factory is mainly because Li Zetian was greatly stimulated.
In early April, the world's first "unmanned factory" was built in Tsukuba Science City, Japan. In the past, nearly 100 skilled workers were required to manufacture small gear turning machines, diesel engines, etc., which took two weeks, but now it only takes 4 hours to use robots. A worker can make it in a day. From machining parts to assembly to the final inspection of the finished product, it can be done automatically and unmanned.
Japan's robots are developing so fast, but Li Zetian was not convinced, thinking: "I want to build a larger and more advanced unmanned factory!"
So there is now the "unmanned factory plan".
This plan has a huge investment, with a budget of up to 200 million US dollars, but Li Zetian thinks it is worth investing in. The development of personal computers is too fast, and it will soon be popular in the United States. This unmanned factory can definitely make money...