When Li Zetian looked at Phil Knight, he rolled his eyes and said with a smile, "Mr. Phil Knight, let's go in and talk!"
Jordan's is a Bulls player, and his endorsement is handled by the company.
"Okay!" Phil Knight nodded.
The two sides immediately came to an office.
Li Zetian said: "First of all, on behalf of the Bulls and Jordan, I am very happy that Nike can choose him as a spokesperson!"
"Mr. Li, you mean that there is no problem with endorsements?" Phil Knight asked.
"Yes, of course there is no problem! However, I want to talk about another thing with Mr. Phil Knight before talking about Jordan's endorsement!" Li Zetian laughed.
"Mr. Li, please speak!"
"Well, alright, then I'll get it straight! Mr. Phil Knight, does Nike need a strategic investment?"
Phil Knight immediately understood, this is Li Zetian wanting to invest in Nike, thinking: "Chronos Li owns multiple TV networks, Disney film companies, teams, stadiums, etc., which will be of great help to Nike. If we can get his strategic investment, Nike will be able to grow rapidly and even beat Adidas!!!”
This is, Phil Knight is ecstatic. He never imagined that if he came to talk about an endorsement cooperation, he would be able to get the investment of Chronos Li!
Right now, Nike's turnover has not exceeded 200 million US dollars, and profits are less than 10 million US dollars. The size of the company is much worse than that of Adidas.
"Of course I do, this is the glory of Nike, Mr. Li!!!" Phil Knight said excitedly.
Li Zetian smiled and said, "What if I want more than 50% of the shares?"
Hearing this, Phil Knight hesitated, and after thinking for a long time, he gritted his teeth and replied, "Mr. Li, if you really want 50% of the shares, it's not impossible! However, you have to promise that you will do your best. Do your best to help Nike grow and develop! In addition, the company's operation rights are handed over to me!"
Very few American companies have shareholders with more than 50% of their shares, even the founders. Naturally, Phil Knight doesn't own 50% either, but his voting power exceeds 50%. Therefore, the company is still what he said, but if Li Zetian invests 50% of the shares, then Phil Knight's shares can no longer guarantee that he can control the company, and he must get the support of Li Zetian.
Li Zetian smiled and said: "It seems that you are really brave, Nike can develop without reason! Well, I can assure you that I will use my resources to help Nike! Moreover, the company can also let you Management. Oh, in fact, there is no more suitable person than you! You know, I have so many companies under my name, I can't do everything myself!"
After reaching a consensus, Phil Knight was overjoyed and laughed. Although his shares will be diluted by Li Zetian's investment, the shares are even more valuable. With Li Zetian's investment, there is no need to create a big uproar in the industry! And Li Zetian himself is a superstar, and will definitely attract countless young Americans...
To agree to Li Zetian's investment in such a short period of time undoubtedly shows Phil Knight's shrewdness and determination!
At the same time, Li Zetian also has more confidence in Phil Knight and Nike!
Next, the two put aside Jordan's endorsement and talked about investment first.
After discussing for an afternoon, Li Zetian finally invested 100 million US dollars, holding 50% of Nike's shares, and Phil Knight's shares were diluted to 14.5%. Li Zetian as the company's chairman, Phil Knight as the company's executive director and CEO!
As for Jordan's endorsement, it's better to talk about it. Of course, Jordan will not suffer, but he is not famous yet, he is just an NBA rookie, so the endorsement fee is not high, 6 million US dollars in 3 years. Three years later, the contract was revised, and Nike had the right to speak first.
For Jordan, the rookie can get a corporate endorsement company as soon as he enters the NBA, which makes him very satisfied, and the contract period is not long, and the price is very suitable. In addition, Li Zetian also promised that as long as he becomes an NBA superstar, he will be given a sky-high contract.
Li Zetian's acquisition of Nike was a pleasant surprise, and it was completely at the muzzle of Nike itself.
In the future, there will be suppliers of running shoes at home.
In the early years, I also invested in the Italian Armani company, and I did not need to buy clothes outside.
After Phil Knight and Li Zetian officially signed the contract, they returned to the company and held a press conference immediately. In addition, they also specially invited Adidas to attend the conference, which made them angry.
At the press conference, Phil Knight was in high spirits and in high spirits!
"Hello everyone, welcome to Nike's press conference! At the press conference, I will announce a very important news for Nike!"
Phil Knight deliberately paused at this time, and glanced at everyone.
The representative sent by Adidas looked disdainful and said coldly: "It's a mystery!"
Right now, Nike and Adidas are the biggest competitors. Nike's invitation letter to Adidas naturally makes the other party feel very uncomfortable.
Phil Knight calmly glanced at the adidas representative, and seeing his reckless attitude, he couldn't help but smile, thinking, don't be frightened when you hear my announcement later!
At this time, everyone's curiosity was attracted by Phil Knight. Phil Knight finally opened his mouth and said excitedly: "The richest man in the history of the United States invested 100 million US dollars in Nike and became the largest shareholder of Nike!!!"
Upon hearing this, the press conference site seemed to be in a frenzy, and there was a lot of chaos!
"Does this mean Chronos Li?"
"Who else could he be!!! I didn't expect Nike to get his investment. It seems that Nike is about to rise!"
"Nike is amazing, how did you get this investment? As we all know, Chronos Li doesn't invest easily. Once he makes a move, it must be a promising company!"
"… "
There was a lot of discussion.
The Adidas representative was pale, with an expression of disbelief, his butt could not help sinking behind the chair, and the person sitting next to him looked at him playfully.
"With the rise of Nike, doesn't that mean that Adidas will be kicked out? It seems that Adidas's dominance of the sports brand is no longer guaranteed!"
"Isn't it! Since Chronos Li has invested in Nike, he will definitely bring down Adidas! With Li Zetian's means and financial resources, dealing with a small Adidas is not like a game!"
"… "
On the press conference stage, Phil Knight smiled with satisfaction.
The name of the person, the shadow of the tree, Li Zetian's influence is really shocking!
Not long after, the press conference was over.
Nike immediately became the condition news of the major media.
"Wall Street Journal": "The world's richest man becomes the largest shareholder of Nike, and the stock price of Adidas is avalanche!"