The Great Power of Times

Chapter 307: The battle of LCDs

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The next day, Li Zetian and Dongfang Yuqin came to Wang An Computer Company again, announced the company's transformation plan, and at the same time changed the company's name to "House of Excellence". In addition, 200 million US dollars have been injected for development.

The company's LOGO has been changed to a gorgeous, shining sword, which is very cool!

On this morning, Li Zetian had been discussing the specific development of the company with the senior management of Zhuojiaojia, and specially selected a talent to be the CEO. This person is none other than John Chambers, who led Cisco into a $600 billion market cap in his previous life! !

With him as the CEO of the Excellent Home Company, Li Zetian is much more assured of this company.

Before leaving, Li Zetian patted John Chambers on the shoulder and said with a smile, "Do well!"

John Chambers nodded heavily and was very moved. He was only a regional manager in Wang An Computer Company, and there were more than 20 people with a higher status than him. However, Li Zetian chose him.

"Mr. Li, don't worry, I will do my best to develop the House of Excellence!" he said.

"Yeah!" Li Zetian smiled and nodded.

In Li Zetian's plan, Excellent Home will develop into a company integrating product development, production and sales.

Excellence is a product brand, and Home of Excellence is similar to Suning and American Electric, and is an electrical appliance mall.

The media was very concerned about the situation of Wang An Computer Company. Three days later, Zhuojiao Home Company held a press conference to announce the company's transformation and personnel appointments.

As soon as the news came out, the major media were really stunned.

"Wang An Computer Company not only changed its name, but also transformed itself into home appliances. Doesn't Mr. Li know that the current home appliance market is occupied by Japanese manufacturers?"

People are very confused.

Soon, experts and professors came out to explain that Wang An Computer Company lags behind other companies in the computer industry. In addition, Chronos Li already has Apple, Mango Computer, and Sun Microsystems, and does not need Excellent Home to produce the same products to compete with. Due to the excellent ability of excellent home in the research and development of electronic products, it is also possible to transform home appliances. And there is no home appliance company under Chronos Li's name, so he probably won't let this piece of fat go uneaten! ! !

As soon as the expert explained it, everyone understood.

In Japan, Sony, Panasonic, Hitachi and other companies all held their own meetings to discuss how to deal with the House of Excellence. After all, Li Zetian had abundant financial resources, and with his support, the House of Excellence was threatening and had to be guarded against.

"Didn't I just plan to enter the home appliance market? Why are Sony, Panasonic and other companies so scared?" Li Zetian said with a smile, with a hint of sarcasm in his tone, obviously looking down on these companies.

Putting down the information in his hand, Li Zetian poured a glass of water to drink, not as optimistic as he seemed. Japanese home appliance products dominated the world in the 1980s and 1990s, which is naturally not easy. Even with the support of Li Zetian, the House of Excellence may not be able to defeat them!

However, there is still a chance!

Li Zetian decided to put his chips into the development of LCD TVs.

The LCD panel is the most expensive component of an LCD TV. Regarding this piece, Li Zetian must control it in his own hands.

Whether it is TVs, desktop computers, notebooks, tablet computers, PDAs, mobile phones, ATMs, Gameboys and other electronic devices, LCD panels are required. As long as the scale is expanded, the production cost can be greatly reduced! !

It was 1986 now, and in the late 1980s and early 1990s, Japanese companies mastered the production technology of STN-LCD and TFT-LCD, and the LCD industry began to develop rapidly. Since then, Japanese LCD panels have occupied more than 90% of the global market.

Therefore, in the LCD panel market, Li Zetian can compete! He doesn't want to buy all future LCD panels from Japanese companies!

The transformation of Wang An Computer Co. made Li Zetian think that he must seize the LCD panel market. After returning to Los Angeles from New York, he asked people to register an overseas offshore company called Chronos Industries with a registered capital of 500 million US dollars. , specializing in the development and production of LCD panels. Subsequently, R&D centers were established in Japan and the United States to recruit R&D personnel.

"The top talents in the LED field, no matter what, they must dig for me Kronos Industries!!!" Li Zetian ordered the world to die!

Little Japan, I have to rush ahead and develop LCD panel production technology!

Li Zetian thought to himself that so many companies under his name need LCD panels, and the products are not afraid of not being able to sell, which is enough to develop Chronos Industries. At the same time, it also suppressed Japanese companies.

Ha ha…

Li Zetian smiled proudly.

In November, the Cronos Industry was like a wind and a cloud, and a hurricane was blowing in the United States and Japan!

A large number of liquid crystal technical talents were poached to the company, which shocked many companies.

"Is the liquid crystal so promising? It even attracted Chronos Li to poach talents?!"

For a time, tens of thousands of companies around the world were just around the corner and began to recruit liquid crystal technicians.

"Mr. Li, Koronos Industry is so blatant and madly digging for LCD technical talents, aren't you worried?" Dongfang Yuqin frowned.

Yu Jingqiu agreed: "Yes, I should have been low-key and poaching people earlier."

Li Zetian was not worried at all, but laughed loudly, "Hehe, low-key development is too slow, I just want to make a high-profile, so that everyone will notice that I will vigorously develop LCD technology. After they learn the news, they will definitely pay attention to LCD technology. In this way, it will definitely promote the development and popularization of liquid crystal technology!"

Li Zetian paused and said with a smile: "However, in the early stage of LCD technology development, the technology was immature and the scale was small, LCD panels were definitely expensive, and there were not many companies that could afford LCD panels. As a result, many LCD manufacturers must go bankrupt one after another. It will end up being merged and become the nourishment of other companies. But I am not afraid, all companies under my name can use LCD panels. The greater the demand, the larger the scale, the larger the scale can reduce the production cost. Chronos The LCD panels of industrial companies are definitely much cheaper than those of other companies, and have a great price advantage, thus attracting other companies to use the products of Kronos Industries. Such a circle of conscience is like the 'Matthew effect' , the stronger the stronger, the weaker the weaker, and in the end, Koronos Industries will definitely dominate the LCD panel market!!!”

Listening to Li Zetian's explanation, the two women's faces were full of radiance, and they felt that Li Zetian was too smart.

The corners of Li Zetian's mouth rose, and he smiled slightly. He had no choice. Who let my brother have too many resources

At this moment, Sony, Panasonic, Hitachi and other companies are all speechless.

Unexpectedly, after Li Zetian decided to enter the home appliance market, such a big thing happened, which was very uncomfortable. Right now, they have to follow up on the research and development of LCD panel technology.

"Tell me, this Chronos Li, is it specifically against us Sony? We have not developed the CRT picture tube technology for a long time. We wanted to sell it for a few more years, but now we are suddenly making LCD TVs! You said, we are To follow, or not to follow? If we do not follow, our TV sets may be eliminated; but if we follow, our leadership in CRT technology will be gone!”

"Alas, LCD TVs are indeed better than CRT TVs, but LCD panels are so expensive. The cost of developing LCD TVs must be very high. How many users will buy them...?"

"Chronos Li has a lot of money. I guess he probably didn't care whether the company could make money at first, and would rather lose money at a low price than occupy the TV market."

"Yes, it is very likely to be the case. In the early days of Microsoft's development, the company's operating system price was very low, even several times lower than the operating systems of other companies at that time. However, through the low price strategy, Microsoft's operation The system quickly occupied the market and formed a monopoly. Now look at Microsoft, and you can see how correct the strategy was at that time! Also, the game consoles introduced by Flamingo are also very low prices... Such examples, Chronos Li has used it many times. It can be seen that in the TV market, he will also use a low-price strategy, first occupying the market, and then finding ways to make money!”

Sony executives nodded.

Everyone knows that the effect of LCD TV is many times better than that of CRT TV. If the price of LCD TVs is only a little higher than that of CRT TVs, it will definitely form a crushing situation.

After deliberation, Sony finally decided to fully develop LCD panel technology.

At the same time, TV giants such as Panasonic and Hitachi have made the same decision.

However, what makes Li Zetian more angry is that these Japanese companies joined forces soon and announced the joint development of liquid crystal technology.

"They actually joined hands?!! Well, the Japanese companies are indeed unanimous! It's just that Samsung is killing you, will I still be afraid? Watching Lao Tzu take over the whole of Japan by yourself!! !" Li Zetian said mockingly and disdainfully.

Even if it is a person, even if it is an enemy of thousands of Japanese companies, what is there to fear? ! !

Li Zetian was highly motivated, and invested 300 million US dollars in Cronos Industries, and then established R&D centers in the United Kingdom, France, Hong Kong, and Taiwan. At the same time, it sent people to build a super-large LCD panel production factory in Shenzhen.

Do something!

Let's see who is more arrogant!

These actions of Chronos Industries were known to the media and then reported.

The media exclaimed one after another: "Oh, God, Japanese companies have teamed up to develop liquid crystals, and Chronos Li is fighting alone. It's really a bunker!"

The reporters couldn't help but be shocked by this domineering, squatting at the door of Li Zetian's house every day.

As soon as I saw him out, I wanted to interview him.

Li Zetian was overwhelmed and said: "Although Japanese companies are powerful, I am not afraid of them. Next year, I will invest 1 billion US dollars in it!" After a pause, Li Zetian said lightly, "I have too much money and I am losing money. Billions of dollars and I don't take it seriously!"

ah? ! !

Everyone's mouth grew wide and their faces were shocked.

Among the reporters, there were spies from Sony Corporation, and when I heard this, my heart was even more bitter.

People have so much money that they don't take a loss of billions of dollars seriously. What's going on

That night, the news of the interview with Li Zetian came out.

The American people have expressed that Li Zetian is domineering, and Japan has been too arrogant during this period of time, waving cheques to buy land and properties in the United States, and many Japanese also ridiculed Americans for being too poor.

"Haha, Chronos Li is still domineering. The last time I met a big fat Japanese man, he actually showed off his wealth in my face, saying how much land he bought in Hawaii, saying that Hawaii will become Japanese, what am I? When I hear this, I get angry. The Japanese are rich, right? Do you dare to compare with our richest man in the world?"

"Don't say billions of dollars, our world's richest man loses 10 billion dollars, and he doesn't care!"

"… "

When the news reached Japan, Japanese manufacturers such as Sony and Panasonic looked at each other and were speechless.

However, they also knew that Li Zetian said that on purpose, in order to force them to back down.

"Chronos Li pretends to be aggressive when he has some money. In the future, he loses to us in the LCD panel market. I think he can still laugh!!!" A Sony executive said very upset.

Before I knew it, another month passed.

The cold wind is soaring, and people put on cotton-padded clothes to keep out the cold.

The turmoil in the Cronos industry is starting to fade, and in December, people are gearing up for Christmas.

There is a heater in the study, Li Zetian is sitting at the desk in a single coat and reading a book.

At this time, the phone rang, and Li Zetian answered the phone, which was Oracle CEO Larry Ellison.

"What's the matter, Larry Ellison?" Li Zetian asked with a smile.

"Mr. Li, I have discussed with other shareholders to prepare for Oracle to go public and raise funds to further speed up the company's development! The company is listed, and employees who hold shares will have more motivation to work!!"

Li Zetian was stunned for a moment. He was too rich, so he didn't care if the company was not listed, but for ordinary employees, if the company was not listed, although there were option rewards, it was useful for wool. Therefore, the boss is not in a hurry, but the employees are in a hurry. If the company does not go public for a long time, the work attitude of the employees will inevitably become negative.

Li Zetian said: "Oracle was established in 1977, and it has been more than 9 years since its establishment. It is time to go public! Ellison, I support the company's listing, preferably in the first half of this year!"

"Well, okay!!" Ellison was overjoyed and responded quickly. He knew that Li Zetian also acquired the German SAP, which is the main competitor of Oracle. Since it was acquired by Li Zetian, it has developed rapidly and has a tendency to catch up with Oracle. Ellison was a little anxious, hoping to get Oracle to go public for financing, and after getting the funds, speed up the company's development!

Li Zetian asked, "Is there anything else?"

"there is none left!"

"Well, then you go to prepare for the listing of the company, I still have something to do." Li Zetian said when Yu Jingqiu knocked on the door and walked in.

"Okay, Mr. Li, then I won't bother you!"

Yu Jingqiu walked up to Li Zetian and asked casually, "Which company is going public again?"

"Oracle Corporation."

"Oh," Yu Jingqiu replied, not surprised, or had become accustomed to it. "Darling, lunch is ready, come out to eat!" she said softly.

"Okay!!" Li Zetian stood up, put his arms around her waist, and walked to the restaurant together. But Li Zetian thought in his heart that the listing of Oracle Corporation was extraordinary.