At 8 o'clock in the evening on November 20, Meizu company held a product launch conference. For the first time, everyone saw what Meizu skin care products look like.
Li Zetian and his wife attended the press conference, which caused a stir.
Immediately afterwards, the TV station began to broadcast the advertisement of Meizu skin care products.
"Wow, this is Meizu's skin care products. If nothing else, the crystal glass bottle is very high-end and elegant!"
"Mrs·Li's skin is hydrated and smooth, with a china-like luster, so alluring!"
"Mrs Li is so beautiful, Chronos Li is so lucky to have such a beautiful wife, I am really envious and jealous!"
"… "
The audience in front of the TV were all surprised by Jingqiu's stunning appearance.
On the screen, Yu Jingqiu, who has been carefully dressed up, is not like a mortal, but a fairy.
Compared with her, the female stars are all bleak.
The comment area of Meizu's official website exploded immediately, and countless netizens also praised Yu Jingqiu's beauty.
"There are beautiful women in the north, peerless and independent. Once you look at the city of Qingren, you will also consider the country of Qingren!"
"Chronos Li's wife has the appearance of sinking fish and falling geese, she is really envious of others!"
"Everyone, it's crooked, crooked! This is the comment area of Meizu's skin care products, why are they all talking about Chronos Li's wife?"
"Damn, those beautiful legs made my eyes stop moving!"
"The skin is so good, not to mention that the body is so good, it doesn't look like someone in their thirties who has given birth to children!"
"… "
In the backstage area of Meizu's official website, several staff members looked at the company's CEO Lucine Pate with a wry smile, and said, "President Pate, what do you think about this, we can't guide you any more~ Netizens are discussing Mrs. Li."
Lucine Pate smiled: "It's okay, it's a good thing, Mrs Li is our company's product spokesperson, the more people discuss her, the more people will buy our company's products! Besides, these comments are Positive comments! Oh, yes, but all comments that slander and insult Mrs Li will be deleted, don’t make Mr Li and Mrs Li unhappy!!”
"Yes!!!" Several staff members nodded in unison.
…
Meizu skin care products are completely popular, although the price is expensive, but there is an endless stream of buyers.
When it comes to Christmas shopping in December, sales of other skin care products have plummeted, but Meizu skin care products are the best!
In just over a month, Meizu Skincare has become the No. 1 brand in the skincare industry!
Next, Meizu started to develop more abundant products.
Lucine Pate called and said, "Mr. Li, it would be great if you could get your support to buy the Estee Lauder Company in the United States!"
Li Zetian knows the brand Estee Lauder, but not much.
"You send the Estee Lauder information for me to take a look at!"
"Okay, I'll send it directly to your email when I've sorted out the information."
"Um."
…
That night, Li Zetian opened the e-mail, found the e-mail sent to him by Lucine Pate, and immediately opened it.
The Estée Lauder Companies is the Estée Lauder Group founded in 1946 by Estée Lauder and Joseph Lauder. In more than 130 countries and regions around the world, the company owns many well-known brands: Estée Lauder, Clinique, LA MER, Origins, Labseries, Bobbi Brown, M·A·C There are dozens of brands such as Meike, and the products are very rich!
In terms of sales channels, in addition to high-end department stores, specialty stores, high-end perfume stores and pharmacies, it also has self-operated stores and supply cabinets, stores on cruise ships, on planes, and duty-free shops in airports and cities.
The Estée Lauder Companies has been a leader in product research and development, with 395 leading chemists, biologists, microbiologists and physicists! Of course, compared with the 100,000 to 200,000 gene technology companies, this number is naturally insignificant.
After reading the information, Li Zetian then replied to Lucine Pate an email with the word "ke" and an exclamation mark "!" on it.
So, at the end of 1995, Gene Technology, the parent company of Meizu, launched an acquisition of Estee Lauder.
Since Meizu is still small, it is naturally unable to acquire an international group as large as Estee Lauder, so it is acquired by Gene Technology.
It didn't take long for the news that Gene Technology would acquire the Estee Lauder Company, which soon caused an uproar in the industry.
Procter & Gamble, Unilever, L'Oreal and other international giants have paid great attention and even planned to stop it.
However, the gene technology company has strong financial resources and beat the crowd, and soon reached an agreement with the Estee Lauder Company. Genentech paid $7 billion for a 62.5% stake in The Estée Lauder Companies. The Estee Lauder Company has received a huge amount of capital, and secondly, it can also get the powerful technical support of the gene technology company.
In addition, the rise of Meizu made Estee Lauder deeply feel the sense of crisis, and clearly realized that the technical level of the gene technology company is too powerful, coupled with Li Zetian's huge funds and channels, it is enough to change the industry structure. Instead of fighting with Meizu, Gene Technology, and Li Zetian, it is better to hug your thighs, and maybe you can get more, so Estee Lauder agreed very simply!
On December 29, just a few days after Christmas, Genentech signed an agreement with The Estée Lauder Companies, and then held a press conference to announce the matter.
As soon as the news came out, everyone felt that it was "too soon"!
The acquisition of Estee Lauder by the gene technology company almost in a hurry, people can't react.
Procter & Gamble, Unilever, L'Oreal, Senior Church and other companies are all stunned.
"Oh, damn, it's not good for us Procter & Gamble to let Gene Technology acquire Estee Lauder so easily!!!" The CEO of Procter & Gamble frowned deeply, his face covered with dark clouds.
As the industry leader, Procter & Gamble ranks in the top 50 of the Fortune 500. Although Meizu's skin care products are powerful, there are too few product categories, and Procter & Gamble can endure it. However, the acquisition of Estee Lauder by Genentech is a big problem. Estee Lauder has a lot of products, which naturally creates more competition with Procter & Gamble. If Estee Lauder gets the technical support of Gene Technology, Procter & Gamble will face an unprecedented challenge!
The gene technology company is too perverted, with an annual R&D investment of 40 to 50 billion US dollars, and it is still superimposed crazily every year. And what about Procter & Gamble? It's just billions of dollars in R&D investment, the difference is too big!
While the outside world was still discussing the acquisition of Estee Lauder by Gene Technology, Li Zetian asked Dongfang Yuqin to set up Koronos Daily Chemical Company, and then listed Meizu and Estee Lauder under the name of Koronos Daily Chemical Company. Ronos Daily Chemicals is the parent company of Genentech.
In this way, the large and small daily chemical companies in the future will be handed over to Koronos Daily Chemical Company for management, while the gene technology company will focus on scientific research to avoid distractions.
Of course, the establishment of the Kronos Daily Chemical Company cannot be hidden from others. When Procter & Gamble and Unilever heard the name, their hearts suddenly thumped and accelerated!
Oh, the daily chemical! ! !
Skin care, cosmetics, shampoo, shower gel, perfume, toilet water, toothpaste, washing powder and other daily necessities and luxury goods are all daily chemical products!
This is the rhythm of a full-scale war! ! !
PS: There are three shifts today, and there can be more tomorrow, making up for what was owed before.